• Title/Summary/Keyword: post modern

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A Study on Consumer's Response for Post-modernism Fashion Advertisement (포스트 모더니즘 의류광고에 대한 소비자 반응연구)

  • Won, Ul-Chi;Lee, Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.46
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    • pp.187-207
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    • 1999
  • The fashion advertisement is communication method between clothing and consumer. The development of mass communication accelerated that In modern society Post-modernism advertisement is a specialized and separated from so it confuses the consumers who are used in traditional AD. The peculiarities (non-form, destruction of description, compound of genre, mixing of reality and fiction) are more reflected in fashion advertisement. The sample consisted of 425 mail and female and the results were analyzed using frequency and percentage calculation Close tabs T-Test Oneway Anova Factor analysis Chi-square Test, Regression, Correlation Analysis. The result of this study were as follows: The post-modernism fashion ad is the separated and reflected from for young age's favorite. By the factor analysis of consumer response in each 5 emotional factors proved to be valid ones(fine, negative, sexual, stimulative, constructive aspects.) The fine and negative aspects of the factors are very concerned with the consumer's favorite attitude of fashion ad. There is no significant difference in age job but sex has a significant difference. In according to the method of the ad expression consumer's acceptance is difference in sex. There were no significant concern with excess effects and purchase intend in fashion advertisement.

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Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions (식품 관련 앱(APP) 서비스 품질 속성이 서비스 이용자의 지각된 가치와 구매 후 행동의도에 미치는 영향)

  • Kim, Semi;Park, Sanghyun;Joo, Nami
    • Journal of the Korean Dietetic Association
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    • v.26 no.3
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    • pp.208-220
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    • 2020
  • In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

A Study of Ruff Collar Reflected on the Late 20th Century Fashion (현대(現代)패션에 나타난 러프 칼라에 관(關)한 연구(硏究))

  • Yun, Sun-Mi;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.32-45
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    • 2002
  • The purpose of this study is, to renew understanding the aesthetic value of a ruff collar and to expand the border of creation in designing as the source of inspiration being applied to an retro style by inquiring various ruff collars re-illuminated in the present-day fashion trend. The ruff collar investigated through the above historical contemplation became the source of inspirations in the current retro trend and was variously modified in modern fashion. In the 1980s, we can find a dignified and feminine image in graceful and exquisite suits or dresses. Especially, the spanish round ruff of the 2st period appeared on works by a lot of designers. From the application by designers like John Galliano in the latter half of the 80s, we can be well aware that the meaning of decoration was newly altered. In the 1990s, the ruff collar was shown in various fashion style, but it was what was reborn as a factor of modern fashion through a liberal compromise and harmony. Various style was shown from exaggeratedly swelling one to smaller one, which were more diversely applied than that of the 80s. A Medici collar and a Queen Elizabeth collar were also displayed being fitted to a modern sense by Vivienne Westwood and Louis F raud. A ruff in the 2000s was settled as a factor of modern fashion, exposing on works of designers more often than in the 1980s and 90s. The spanish round ruff appeared on garments, while a Medici collar and a Queen Elizabeth collar went out of sight. A new form of the ruff was regenerated by extreme magnification and simplification, and several designers like Issey Miyake and Alexander Mcqueen brought forward a new way in materials and technical skills. According to this research, a ruff collar developed as a fashion factor which characterizes a certain period of time, reflecting the aesthetical sense of Renaissance and turning into various and distinct forms. Afterwards, it exerted influence on modern fashion. This is offering the source of inspiration to contemporary designers.

Spatial Characteristics by Application of Contemporary Interior Space with Folding Technique (폴딩 기법이 나타나는 현대 실내공간의 용도별 공간 특성)

  • Lim, Jong-Soo;Kim, Jin-Woo
    • Korean Institute of Interior Design Journal
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    • v.26 no.6
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    • pp.42-52
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    • 2017
  • In this modern world of drastic change, folding architecture was an alternative that offered a novel architectural insight. Today, the folding technique is being used above and beyond architecture, spreading to fashion, lighting, medicine, etc. Especially in the interior space design field, the folding technique is in the limelight as an alternative to create an original space for modern society. However, research and experiments into folding mainly remains at philosophical interpretation or architectural examples, and even these were mostly before the 2000s. Therefore, the present study determined it necessary to look deeply into the post-2000s folding technique focusing on interior space. In this paper, 33 cases of indoor space where folding technique appears are derived, and classified them again by use. The folding technique which was the first step of Sophia Vyzoviti's experiment on her book, "Folding Architecture" was extracted and used as the framework. We summarizes the range of application of folding techniques (interior space in general, floor, wall, ceiling, etc.) and major folding techniques by combining photographs, drawings, and descriptions of the works of the architects. This paper summarizes the characteristics of the space described comprehensively, and draws out the spatial characteristics of the modern interior space where the folding technique appears.

The Style of Romanticism on Fashion(II) (로맨티시즘 복식의 양식 (II))

  • Lee Kyung-Ah;Chun Hei-Jung
    • Journal of the Korean Society of Costume
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    • v.55 no.1 s.91
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    • pp.59-72
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    • 2005
  • The purpose of this study is to understand how 19th Century's romanticism fashion is expressed in modern fashion and to investigate their relationship. The materials for study of Post-modern fashion after the 1990s are collected and analyzed from ${\ulcorner}Gap\;Collections{\lrcorner}$. The characteristics of romanticism such as sensuality, ornamentation, exoticism and mingler, which were demonstrated in the previous study, are analyzed as follows in the modern fashion. ${\cdot}$Sensuality was represented by exaggerating the human body with silhouette of past romantic fashion, making the human body mysterious with see-through material including romantic patterns and ornaments, and emphasizing human body line using thin drape-like materials. ${\cdot}$Ornamentation was created by combining skills brought from the past with newly developed techniques and materials so that it provides gorgeousness. ${\cdot}$Exoticism was expressed in more diverse exotic patterns, colors, accessories and details because of accelerated internationalization. ${\cdot}$Mingler was achieved by using materials which does not seem to be suitable for romanticism, and mixing of contrastive or heterogeneous patterns and materials. It was caused by the scientific development and trend of respecting diversity. Romanticism increases the diversity and possibility of new point of views in fashion, It also shows the desires to seek inner peace adopting images of different periods and culture.

An approach to a novel modelling of structural reinforced glass beams in modern material components

  • Foti, Dora;Carnimeo, Leonarda;Lerna, Michela;Sabba, Maria Francesca
    • Advances in Computational Design
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    • v.7 no.3
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    • pp.173-188
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    • 2022
  • In modern buildings, glass is considered a structurally unsafe material due to its brittleness and unpredictable failure behavior. The possible use of structural glass elements (i.e., floors, beams and columns) is generally prevented by its poor tensile strength and a frequent occurrence of brittle failures. In this study an innovative modelling based on an equivalent thickness concept of laminated glass beam reinforced with FRP (Fiber Reinforced Polymer) composite material and of glass plates punched is presented. In particular, the novel numerical modelling applied to an embedding Carbon FRP-rod in the interlayer of a laminated structural glass beam is considered in order to increase both its failure strength, together with its post-failure strength and ductility. The proposed equivalent modelling of different specimens enables us to carefully evaluate the effects of this reinforcement. Both the responses of the reinforced beam and un-reinforced one are evaluated, and the corresponding results are compared and discussed. A novel equivalent modelling for reinforced glass beams using FRP composites is presented for FEM analyses in modern material components and proved estimations of the expected performance are provided. Moreover, the new suggested numerical analysis is also applied to laminated glass plates with wide holes at both ends for the technological reasons necessary to connect a glass beam to a structure. Obtained results are compared with an integer specimen. Experimental considerations are reported.

A Study on the Composition of Interior Space of Minimalism in Fashion Shop (패션매장에 나타난 미니멀리즘의 실내공간구성에 관한 연구)

  • 강소연;김형우
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.68-74
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    • 1998
  • Modern fashion shop is changed by the changing of fashion style. And as purch asing pattern is charged to consuming pattern which has strong individuality functions as space which reflect characteristics of products and consumers in order to present sensitive and in dividual image are also required besides conventional concept as space which simply focused on sale. Meanwhile in the 1980's the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore in this study minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and analysis of examples and consistent direction of fashion shop is presented.

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A Study of Nonlinear Structure in Visual Design (시각디자인에 있어서 비선형적 구조에 관한 연구)

  • 정원일
    • Archives of design research
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    • v.11 no.2
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    • pp.167-176
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    • 1998
  • The modern contains many problems that cannot be solved by the reductionism based on western natual science. Up until now, it has been formed determinism over the basis of empiricism or rationalism, this can be called a mechanical view of the world. In the field of natural science since 20C, however, raised the standard of revolt in traditional determinism, plural theory headed up. Consequently, in the name of post modernity, western reason became to deconstruct, further, new theory came to need. This new paradigm also affected design, and was studied to overcome the limitation of modern design.

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Theory and Practice on One of a Kind Furniture in Postmodernism

  • Moon, Sun-Ok
    • Journal of the Korea Furniture Society
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    • v.18 no.4
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    • pp.337-344
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    • 2007
  • This study explored contemporary furniture theory and practice in Postmodernism mentioned as one of a kind furniture based on ideas from the tradition since Modernism. Qualitative conceptual analysis as the principal methodology was used to explore the postmodern furniture adopting or reflecting ornament from the tradition presented as postmodern furniture designers' point of view differently and variously. Thus, the examples about one of a kind or one-off furniture were dealt with Postmodern ideas appeared in the doubt over Modernism, Post-Modern furniture ideas from the traditional and Modern architecture, ornamental ism, Postmodern theorists, Postmodern furniture and the criteria. As a result, although one of a kind furniture design appealed newly from and based on the ornament of the tradition has been identified as new design like one of a kind furniture which shows lack of function, the piece with the meaningful ornament makes people happier in their daily life. Hence, one of a kind furniture, a work of art, has been required as striking a balance both function or comfort and aesthetics or beauty which makes the people more enjoyable.

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Significances on Political Thoughts in Traditional Korean Medical Texts- with Special References to "Dong-uibogam(東醫寶鑑)" and "Dong-uisusebowon(東醫壽世保元)" (조선조 의학 텍스트의 정치사상적 함의 : "동의보감"과 "동의수세보원"을 중심으로)

  • Jeong, Bok-Cheol
    • Journal of Korean Medical classics
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    • v.23 no.1
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    • pp.235-255
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    • 2010
  • Previous studies "Dong-uibogam(東醫寶鑑)" or "Dong-uisusebowon(東醫壽世保元)", Korean medical text written in the 16th/19th century, have focused mainly on his theories of Daoism and Neo-Confucianism or Post-Confucianism. This Study suggests that the "Dong-uibogam" and "Dong-uisusebowon" were the scholarly products of the Early Modern Neo-Confucians during the Joseon Dynasty period. These Early Modern Neo-Confucians ruled the dynasty rationally, and edited books on medical science, one of which were the "Dong-uibogam" or "Dong-uisusebowon". In these books, religious aspects of Daoism was excluded because these elements were not in agreement with medical science or Neo-Confucianism. The "Dong-uibogam" and "Dong-uisusebowon" were also translated into the Korean vernacular script based on an obligation to govern the people. This was example of Confucian enlightenment which was Early Modernity of "Dong-uibogam(東醫寶鑑)" or "Dong-uisusebowon(東醫壽世保元)" thought.