• The Korean Journal of Community Living Science
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• v.19 no.4
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• pp.481-495
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• 2008

The aim of this study was to investigate the effects of socio-demographic and health-related perceptions and twenty dietary behaviors on the superiority and preference, convenient use of and purchase motives of vegetables among 370 women(mean age 43.9) in Seoul and metropolitan and Gangwon area. Data was collected using a questionnaire developed in advanced studies. Almost all subjects rated vegetables more predominantly than grains or meats on the basis of health, diversity, and convenience to purchase. Recognition of healthly funcions of diet, purpose of diet and some dietary behaviors had influence on preference for vegetables. Those who recognized that diet had the function of disease control and prevention, knew the healthy options vegetables provide us, such as, preventing us from geriatric diseases, good sources of vitamins and minerals and considered other motives aside from health issues. From Pearsons's correlation analysis, it was revealed that sufficient time for meal preparation and pleasant eating and desirable life style and dietary attitudes, and a better understanding of nutrition were positively correlated with consumption of more vegetables and convenient use of vegetables. The subjects who recognized the ability of food to help prevent diseases, had a preference for vegetables and attitude to use nutritional knowledge and also considered the nutrition values of vegetables and environment friendliness. Everyday use of vegetables such as consuming a variety of different vegetables, a families favorite vegetables and variation of cooking methods had correlated positively with purchase motives. Therefore to encourage consumption of vegetables, it is important to notice three points continuously; first, practical information of nutritive values of vegetables, the contribution of vegetables in current animal protein foods centered diet and healthful functionalities. Second, the importance of regular diet and steadfast attitude and lifestyle. Finally, the quality of the market where the products are bought such as, quality control of freshness, sanitation, expression of producer and a pleasant environment to shop in.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.313-323
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• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• Journal of Fashion Business
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• v.1 no.3
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• pp.71-81
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• 1997

The purpose of the study was to identify customer patronage motives of female aged 20 to 29 for fashion specialty stores and purchasing behavior and make comparison of patronage motives and purchasing behavior according to patronage groups as determined by level of patronizing fashion specialty stores. The subjects were females aged 20 to 29, owned at least one fashion speciality store charge card, and resided in Seoul. A questionnaire was developed by the researcher and distributed to 450 females. A sample of 409 females responded to the questionnaire. Frequency count and percentage, factor analysis, Analysis of Variance (ANOVA) and Tukey's test were used for statistical analysis. The respondents were classified into three groups (high, middle, low patronage groups) according to the level of patronizing fashion specialty stores. In patronage motives, the high patronage group rated store attributes, service and merchandise assortment important. The middle patronage group considered merchandise assortment and convenience of shopping and payment important. The low patronage group regarded service important. In buying behavior, the high patronage group showed a strong orientation of planned purchase and impulse buying by merchandise. The middle patronage group had significantly a strong orientation of impulse buying by sales promotion. The low patronage group showed a strong orientation of planned purchase.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1381-1387
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• 2018

This study was conducted to find ways to improve people's perceptions to prevent and detect breast cancer. Health belief model(HBM) was used to examine the relationship between. risk perception of breast cancer, and benefit perception, and information seeking. In addition, the role of autonomous motives was included in the model. The results shows that the more people perceived cancer as dangerous, or perceived cancer screeing as beneficial, the more likely they seek relavant health information. Also, high autonomous motives showed positive effects on info seeking. Information seeking behaviors also had a positive impact on health screening intentions.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.85-93
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• 2016

This study attempts to understand the Facebook advertising diffusion behavior in the situation of increasing consumer activeness. Especially, this study focuses on the influence of motives for using Facebook on Facebook advertising diffusion behavior. -Survey for 243 university students was executed after preliminary interview for extracting question items of motives for using Facebook.- This study finds that the experiencer of Facebook advertising diffusion behavior shows stronger motives for using Facebook than non-experiencer of Facebook advertising diffusion behavior. Logistic regression analysis was conducted to find out the impact of verified variables on Facebook advertising diffusion behavior. It was found that 'self-expression motive' influences on the all Facebook advertising diffusion behavior significantly. Based on the results, academic and practical implications are discussed.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.8 no.1
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• pp.1-11
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• 2015

In this study we investigate how motive and personal relations of volunteers impact their volunteering satisfaction. The objects were 313 members of a volunteer group in ${\bigcirc}$-gun, central region. We conducted survey from 2014 April 2 to August 31. The data were analyzed by correlation analysis, t-test, multiple regression analysis, through SPSSWIN 18.0 program,(empirical analysis verification : significance level of 5%). The results are as follows: First, with the general characteristics, we found that females, the educated, and the married get more satisfaction. Second, with the local characteristics, long-term residents and the members, who think volunteer activity contribute to the local development, feel more satisfaction. Third, volunteer who has high participation motives, has strong volunteering satisfaction. Finally, volunteers feel more satisfaction when they maintain a good relationships in interpersonal relationship. This study implicates that volunteer activity participation motives and personal relations have a great impact on volunteering satisfaction, to be the basis for volunteer's satisfaction improving policy in the future.

• Journal of the Korean Home Economics Association
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• v.31 no.1
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• Journal of the Korean Home Economics Association
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• v.46 no.1
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• pp.63-72
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• 2008

The purpose of this study was to investigate the appearance management behaviors and motives differentiated by the body image of college men. A questionnaire was designed for the survey and the subjects were 228 college in Pusan and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis, cluster analysis, ANOVA and Duncan's multiple range test. The findings throughout the research are as follows; First, according to the multidimensional body image of the subjects, the college men were classified into three groups, i.e. the appearance concerning and satisfied group, the weight concerning group, and the appearance indifferent group. The appearance management behaviors of the college men consist of innovative appearance management, weight reduction, appearance management through apparel and fashion products, body shape care, skin care, hair care and health care. Second, the weight concerning group showed a higher BMI than those of the other groups. The means of the monthly income and the expenses for the appearance management of the appearance indifferent group were lower than those of the other groups. Third, the college men were generally shown to pursue the motive improving sociality. The appearance concerning and satisfied group and the weight concerning group indicated higher pursuing motives than the appearance indifferent group in the appearance management motives. Finally, there were significant differences in the appearance management behaviors among the three groups. While the weight concerning group showed the more concerning appearance management behaviors, the appearance indifferent group had the least appearance concerning tendency.

• Science of Emotion and Sensibility
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• v.27 no.1
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• pp.93-106
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• 2024

Children play a crucial role in the lives of parents, but research on the parent-child relationship has focused mainly on its impact on parents' social relationships and happiness. This study explored how parenting motives affect the association between parents' relationship satisfaction with children and subjective well-being. Previous studies have suggested that the psychological benefits of achievement or positive experiences in specific life domains are dependent on the perceived importance of such domains. Thus, we hypothesized that a satisfying relationship with children can strongly predict the subjective well-being of parents with elevated parenting motives. The study included Korean (Study 1) and American (Study 2) participants. Results of both studies demonstrated a pronounced positive correlation between parents' relationship satisfaction with children and subjective well-being in individuals with high levels of parenting motives. This moderating effect persisted even after controlling for relevant covariates (e.g., gender, age, and Big 5 personality traits). Notably, this effect was particularly evident in subfactors of subjective well-being, which is negative affect.