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http://dx.doi.org/10.9728/dcs.2018.19.7.1381

A Study on the Effect of Info Seeking on Breast Cancer Screening Intention: Focusing on HBM and Autonomous Motives  

Ku, Yunhee (Healthcare Media Research Institute, Hallym University)
Noh, Ghee Young (School of Media Communication, Hallym University)
Publication Information
Journal of Digital Contents Society / v.19, no.7, 2018 , pp. 1381-1387 More about this Journal
Abstract
This study was conducted to find ways to improve people's perceptions to prevent and detect breast cancer. Health belief model(HBM) was used to examine the relationship between. risk perception of breast cancer, and benefit perception, and information seeking. In addition, the role of autonomous motives was included in the model. The results shows that the more people perceived cancer as dangerous, or perceived cancer screeing as beneficial, the more likely they seek relavant health information. Also, high autonomous motives showed positive effects on info seeking. Information seeking behaviors also had a positive impact on health screening intentions.
Keywords
Info seeking; Breast cancer screening; HBM; Autonomous motives;
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