• Journal of Distribution Science
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• v.22 no.9
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• pp.13-25
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• 2024

Purpose: This study explores the complex interplay between service quality, customer engagement, and loyalty in the e-commerce sector, examining the moderating effect of technological adoption on these crucial relationships. Research design, data and methodology: Employing a robust multi-method approach, the research analyzes data from 481 e-commerce users, leveraging the complementary strengths of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis(fsQCA). Acomprehensive multi-group analysisis conducted to uncover differences between experienced and non-experienced users. Results: PLS-SEM reveals that service quality significantly influences customer engagement, which in turn drives loyalty. Technological adoption positively moderates the service quality-engagement relationship. The multi-group analysis uncovers notable differences between user segments. fsQCA identifies two distinct configurational paths consistently leading to high customer loyalty: high customer engagement and high service quality. Conclusions: This study's innovative integration of PLS-SEM and fsQCA contributes to a deeper understanding of the intricate dynamics driving e-commerce success. Findings provide actionable insights for e-commerce businesses to enhance service quality, foster engagement, and cultivate loyalty. This research lays the groundwork for further exploration of these critical relationships in different contexts, offering a nuanced perspective on the complex interplay of factors shaping customer behavior in the digital marketplace.

• Nuclear Engineering and Technology
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• v.56 no.11
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• pp.4929-4937
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• 2024

The current work investigates a computational model to study the thermal and hydraulic air behavior during the natural circulation at air ingression and accidents. This is done with the RHYS coupling ASYST VER 4 package. The test facility considered for the present study is a dual vertical channel facility comprised of two parallel channels connected to the upper and lower plenum. The flow fields in the heated and cooled channels were comprehensively characterized by analyzing axial temperature and velocity distributions using varied uniform iso-flux (100-1400 W/m²) and different outer surface temperatures (278, 288, 298, and 308 K). Temperature and velocity reversal recorded after maximal spots due to natural convection. The temperature rise from 278 to 308 K gave an average of 25.51 and 25.19° increase in air and inner wall temperatures, respectively, while air velocity increases at high cooling intensity (278 K) within the heated channel, in the cooled channel, low cooling intensity (308 K) resulted in higher velocity. The convective heat transfer is represented in terms of heat transfer coefficients, which are used to compute the Nusselt number. Additionally, the ASYST model was validated with data from literature sources, indicating strong agreement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.145-155
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• 2018

The matter of cultivating entrepreneurship and will to start a business of university students majoring in agriculture and life sciences and college students majoring in agriculture as a future leader in the sector is a very important object of study. However, the discussion on entrepreneurship, establishment of a business and venture based on creative technology and innovative management have been scarcely had, because traditionally the majority of agricultural business has been a small-sized and simple business run by a small farmer. Education for starting an agricultural business in agriculture industry has been ignored even in the developed countries. ICT and AI(artificial intelligence)-based smart agriculture in the 4th Industrial Revolution Age is emerging as a new growth potential of our agriculture industry. Thus, the interest in farmers to start a business and venture agriculture is growing in the agriculture industry. Accordingly, the study draws the influence factors regarding the effect of the planned behavior of the university students who take part in the education course for starting an agricultural business and an agricultural venture business on entrepreneurship and will to start the business and conducts the empirical analysis. The businessmen who newly join the agriculture industry should perform the technical innovation and the creative business activities to be able to compete in the agriculture industry.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.187-197
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• 2011

There are many researches about effects of consumer innovativeness on the new product adoption behavior. However most of these studies regard this construct as one dimensional concept so that the extant studies suggest very ambiguous results about the relationship between consumer innovativeness and adoption behavior. This study subdivides the construct as cognitive innovativeness and sensory one and suggest these two types of consumer innovativeness affect on the risk perception of the potential adopter differently when the consumer adopt new product. In the empirical research through regression analysis and structure equation model with 217 samples, the study shows the consumer who have high level of cognitive innovativeness are more sensitive to functional risk of new products compared to one who have high level of sensory innovativeness. On the other side, sensory innovative consumer perceive social risk more when they adopt new products than cognitive innovator who have higher level of cognitive innovativeness. The result means there are dual paths on the relationship between consumer innovativeness and new products adoption behavior. Unlike the early studies, this study shows that there's dual path in relationship between the consumer's innovativeness and new product adoption. That is the consumer who have higher sensory innovativeness perceive the social risk of new products more sensitively than functional risk but the consumer who have cognitive innovativeness perceive functional risk more. So, new product adoption behavior would be different depending on the sensory or cognitive innovativeness.

• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.

• Journal of Technology Innovation
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• v.30 no.1
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• pp.21-56
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• 2022

Since Michael Porter (1991) has proposed that environmental regulation can help a firm increase its competitiveness by encouraging it to engage in more innovative activities to meet the environmental regulation, a number of researchers have empirically investigated the "Porter Hypothesis." However, the empirical results still remain mixed. Combining the perspectives of the behavioral theory of the firm and firm heterogeneity, we argue that the levels of regulation stringency and time-pressure would differentially influence a firm's innovative behavior depending on the firm's aspiration level, performance feedback and technological capabilities. Using the U.S. Corporate Average Fuel Efficiency (CAFE) regulation context, we empirically demonstrate that lagging firms that do not meet the new regulation standard announced by the government tend to search for more distant knowledge and that the impact of the patents they file for decreases as the regulation becomes more stringent. In addition, we also find that as time-pressure increases, lagging firms stand to apply for more patents than do leading firms whereas the overall impact of the patents decreases. These results help us advance our understanding of the nuanced causal relationship between regulation and innovation and provide practical implications for policymakers.

• Journal of the Korean Society for Advanced Composite Structures
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• v.2 no.4
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• pp.1-10
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• 2011

This study investigates the performance of composite (steel-concrete) frame structures through numerical experiments on individual connections. The innovative aspects of this research are in the use of connections between steel beams and concrete-filled tube (CFT)columns that utilize a combination of low-carbon steel and shape memory alloy (SMA) components. In these new connections, the intent is to utilize the recentering provided by super-elastic shape memory alloy tension bars to reduce building damage and residual drift after a major earthquake. The low-carbon steel components provide excellent energy dissipation. The analysis and design of these structures is complicated because the connections cannot be modeled as being simply pins or full fixity ones they are partial restraint (PR). A refined finite element (FE) model with sophisticated three dimensional (3D) solid elements was developed to conduct numerical experiments on PR-CFT joints to obtain the global behavior of the connection. Based on behavioral information obtained from these FE tests, simplified connection models were formulated by using joint elements with spring components. The behavior of entire frames under cyclic loads was conducted and compared with the monotonic behavior obtained from the 3D FE simulations. Good agreement was found between the simple and sophisticated models, verifying the robustness of the approach.

• Science of Emotion and Sensibility
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• v.9 no.4
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• pp.331-339
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• 2006

PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.

• Journal of the Korea Concrete Institute
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• v.24 no.3
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• pp.285-292
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• 2012

Fixed connection is generally used for beam and column connections of concrete structures, but significant damages at the connection due to severe earthquakes have been reported. In order to reduce damages of the connection and improve seismic performance of the connection, several innovative connections have been suggested. One newly proposed connection type allows a rotation of the connection for applications in rotating or rocking beams, columns, and shear walls. Such structural elements would provide a nonlinear lateral force-displacement response since their contact depth developed during rotation is gradually reduced and the stress across the sections of the elements is non-linearly distributed around a contact area, which is called an elastic hinge region in the present study. The purpose of the present study is to define the elastic hinge region or length for the rocking columns, through investigating the cross-sectional stress distribution during their lateral behavior. Performing a finite element analysis (FEA), several parameters are considered including axial load levels (5% and 10% of nominal strength), different boundary conditions (confined-ends and cantilever types), and slenderness ratios (length/depth = 5, 7, 10). The FEA results showed that the elastic hinge length does not directly depend on the parameters considered, but it is governed by a contact depth only. The elastic hinge length started to develop after an opening state and increased non-linearly until a rocking point(pre-rocking). However, the length did not increase any more after the rocking point (post-rocking) and remained as a constant value. Half space model predicting the elastic hinge length is adapted and the results are compared with the numerical results.

• Management & Information Systems Review
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• v.35 no.1
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• pp.207-233
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• 2016

Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.