벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제13권1호
  • /
  • Pages.145-155
  • /
  • 2018
  • /
  • 1975-7557(pISSN)
  • /
  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

창업농교육 참여대학생의 계획적행동이 기업가정신과 창업의지에 미치는 영향

The Effect of Planned Behavior of University Student who Participates in Education for Starting Agricultural Business on Entrepreneurship and Will to Start the Business

  • 이소영 (전북대학교 농업경제학과)
  • 투고 : 2018.01.15
  • 심사 : 2018.02.22
  • 발행 : 2018.02.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

미래 농산업을 이끌 농업생명과학계 대학생 및 농학계 전문대 학생들의 기업가정신과 창업의지 함양 문제는 매우 중요한 연구 대상이다. 그러나 농업은 전통적으로 사업의 규모가 단순하고 규모가 적은 소농을 중심으로 발전하여 온 탓에 새로운 창의적인 기술이나 혁신적 경영행태에 기반을 둔 기업가정신이나 창업 및 벤처에 대한 논의는 거의 없었다. 농산업 분야에서 창업교육은 농업 선진국에서도 거의 강조되지 않았다. 제 4차 산업혁명 시대의 도래에 따른 ICT와 인공지능 기반의 스마트농업은 우리 농산업의 새로운 성장잠재력으로 부상하고 있다. 이에 따라 농산업 부문에서도 창업농과 벤처농업에 대한 관심이 확대되고 있다. 이에 본 연구는 영농창업이나 벤처농업의 창업설계 교육과정에 참여한 대학생들의 계획적 행동이 기업가정신, 그리고 창업의도에 미치는 영향 요인을 추출하여 실증적인 분석을 실시하였다. 새롭게 농산업 분야에 참여하는 신규 창업 경영인은 농산업에서 경쟁 할 수 있는 새로운 기술혁신과 창조적 비즈니스 혁신활동을 개발해야 한다.

The matter of cultivating entrepreneurship and will to start a business of university students majoring in agriculture and life sciences and college students majoring in agriculture as a future leader in the sector is a very important object of study. However, the discussion on entrepreneurship, establishment of a business and venture based on creative technology and innovative management have been scarcely had, because traditionally the majority of agricultural business has been a small-sized and simple business run by a small farmer. Education for starting an agricultural business in agriculture industry has been ignored even in the developed countries. ICT and AI(artificial intelligence)-based smart agriculture in the 4th Industrial Revolution Age is emerging as a new growth potential of our agriculture industry. Thus, the interest in farmers to start a business and venture agriculture is growing in the agriculture industry. Accordingly, the study draws the influence factors regarding the effect of the planned behavior of the university students who take part in the education course for starting an agricultural business and an agricultural venture business on entrepreneurship and will to start the business and conducts the empirical analysis. The businessmen who newly join the agriculture industry should perform the technical innovation and the creative business activities to be able to compete in the agriculture industry.

키워드

참고문헌

  1. Adetayo, D.(2006). Factors influencing attitude of youth towards entrepreneurship, International Journal of Adolescence and Youth, 13(1), 127-145. https://doi.org/10.1080/02673843.2006.9747970
  2. Afroditi, A., Leonidas, A., & Stelios, R.(2014). Understanding entrepreneurial intentions of students in agriculture and related sciences, Poster paper prepared for presentation at the EAAE 2014 Congress.
  3. Ajzen, I.(1991). The Theory of Planned Behavior, Organizational Behavior and Human Decision Process, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  4. Ajzen, I., & Fishbein. M.(1980). Understanding Attitude and Predicting Social Beahvior. Englewood Cliffs, NJ: Prentice Hil.
  5. Carolien, K. L., Ina, E. Peter.V., & Kees. V.(2002). Modern Agricultural Enterpreneurship, Paper prepared for presentation at 13th International Farm Management Congress Wageningen. The Netherlands, July 7-12, 2002.
  6. Choi, Y. S., & Lee, J. E.(2016). Youth Entrepreneurship and Entrepreneurial Intention: Focusing on the Moderating Effect of Scholastic Performance, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(5), 15-27. https://doi.org/10.16972/apjbve.11.5.201610.15
  7. Eccles, J.(1983). Expectancies, values, and academic behaviors. In J. T. Spence (Ed.), Achievement and achievement motives: Psychological and sociological approaches (pp. 75-146). San Francisco, CA: W. H. Freeman.
  8. Francisco, L., & Chen, Y. W.(2006). Testing the Entrepreneurial Intention Model on a Two-Country Sample.
  9. Gerard, M.(2006). The enterprising farmer: A review of entrepreneurship in agriculture, Journal of the Royal Agricultural Society of England. January 2006.
  10. Han, J. H., & Cho, G.(2015). Entrepreneurial Intentions for University Students Based on Theory of Planned Behaviors, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(1), 111-118.
  11. Jo, Y. J.(2017). A Study on the Influence of University Entrepreneurial Education Service quality of Entrepreneurial Intention: Focused on the Mediating Effects of Satisfaction with Entrepreneurial Education, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(2), 95-103.
  12. Joseph, M.(2015). Innovation and Entrepreneurship, New York, Routledge.
  13. Kang. J. H., & Yang, D. W.(2016). A Study on Effect of the University Student's Entrepreneurship Self-efficacy and Entrepreneurial Intention: Focusing on Mediating Effect of Opportunity Recognition, Journal of the Korea Academia-Industrial Cooperation Society, 17(1), 493-507. https://doi.org/10.5762/KAIS.2016.17.1.493
  14. Kim, J. W.(2014). An Analysis of Factors on College Students' Entrepreneurial Intentions : Focused on the Motivation and Intended Startup Time, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 9(1), 79-87.
  15. Kim, J. W.(2017). New Government's Rural Development Policy Direction, "Local policy for the creation of a rural․fishing village", 20th Rural Regional Policy Forum, Korea Rural Economic Institute, 4-12. http://library.krei.re.kr/dl_images/001/041/D442.pdf
  16. Kim, S. K., Park, S. H., Park, J. S., Sul, B. M., & Son, E. I.(2016). Development of Index about the sixth Industrial Entrepreneurship, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(3), 63-76.
  17. Kim, Y. T.(2017). The Effects of Entrepreneurship Education, Entrepreneurial Competence and Attitude on Undergraduate Entrepreneurial Intention, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(2), 13-20.
  18. Krueger, N. F. J., Reilly, M. D., & Carsrud, A.L.(2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5-6), 411-432. https://doi.org/10.1016/S0883-9026(98)00033-0
  19. Lee.(2016). 70 Years of Korean Agriculture(3) : What will you do now?, Focus at GS&J, 215,1-17.http://www.gsnj.re.kr/report/board.php?code=pds&kind=REP&no=124671&stext=&stitle=&page=4&list_cnt=10&Category1=
  20. Lee.(2017). Challenges and Strategies of Korean Agriculture (Upper and Lower), Focus at GS&J, 229, 230, 1-21. http://www.gsnj.re.kr/report/board.php?code=pds&kind=REP&no=124671&stext=&stitle=&page=4&list_cnt=10&Category1=
  21. Lee, J. S., & Lee, S. M.(2015). The Relationship between Entrepreneurial Education and Entrepreneurial Intentions: Focusing on Moderating Effects of Entrepreneurial Orientation and Environmental Factors, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(3), 61-74. https://doi.org/10.16972/apjbve.10.3.201506.61
  22. Lee, S. Y.(2017). Analysis of Sustainability Determinants of Social Enterprise in Rural Villages, Korean Journal of Agricultural Management and Policy, 44(3), 698-724.
  23. Mohavedi, R., Latifi, S., & Sayyer, L. Z.(2013). The factors affecting agricultural students attitude towards sief-employment and entrepreneurship, International Journal of Agriculture and Crop Sciences, 5(15), 1813-1819.
  24. Nematoollah, S., Davoud, M., & Seyed, M. H.(2012). Entrepreneurial Intention of Agricultural Students: Effects of Role Model, Social Support, Social Norms and Perceived Desirability, Archives of Applied Science Research, 4(2), 892-897.
  25. Park, S. J., & Lee, J. H.(2017). Policies for agricultural value chain management, Focus at GS&J, 238, 1-18. http://www.gsnj.re.kr/report/board.php?code=pds&kind=REP&no=124805&stext=&stitle=&page=2&list_cnt=10&Category1=
  26. Per, D.(1995). Determinants Of Entrepreneurial Intentions, Jonkoping International Business School (JIBS), Paper prepared/or the RENT IX Workshop, Piacenza, Italy.
  27. Rizki, N. R., Burhanuddin., & Budi, P. W.(2016). Entrepreneurship intention in agricultural sector of young generation in Indonesia, Asia Pacific Journal of Innovation and Entrepreneurship, 11(1), 76-89.
  28. Sarah, F. K, Mattias, N., Sara, C., & Erik, H.(2018). Entrepreneurship in the Agricultural Sector: A Literature Review and Future Research Opportunities, Entrepreneurship Theory and Practice, 42(1), 129-166. https://doi.org/10.1177/1042258717732958
  29. Seyyed, M. H., & Mahtab, P.(2012). Entrepreneurial competencies of agricultural students: The influence of entrepreneurship courses, Research Journal of Business Management, 5(6), 2159-2163.
  30. Sylvia, N. A. A., & Dayang H. D. A. D.(2016). Determinants of Entrepreneurial Intention Among Undergraduate Students in Malaysia, Procedia Economics and Finance, 37(2016), 108-114. https://doi.org/10.1016/S2212-5671(16)30100-9
  31. Thomas, L., Piter, S., & Laurens, K.(2013). Agricultural Entrepreneurship, Research gate.
  32. Yang, Y. S., & Kim, M. S.(2015). An Assessment Study for The Impact of Startup Club Activity by Bizcool Students on Their Entrepreneurship Will and Maturing Their Career Path, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(5), 233-240. https://doi.org/10.16972/apjbve.10.5.201510.233
  33. You, J. S., Seo, C. S., You, Y. H., & Kim, Y. S.(2016). University Students' Starts-up Intention and Its Antecedents: Focusing on Entrepreneurship Education for Freshman Orientation, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(5), 91-104.