• Journal of Families and Better Life
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• v.30 no.3
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• pp.29-44
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• 2012

The research is aimed to provide suggestions to higher the level of green consumption awareness in South Korea and China, through comparative analysis of consumers in both countries. It also tries to understand how the consumption awareness and consumer education influences on the green consumption awareness. The study examined residents in Seoul, Korea, and Suzhou, China, and the research was conducted from March 25 to 31 in 2010. Three hundred and four samples in total were analyzed. The major results of this study were summarized as follows: First, Korean consumers' green consumption awareness is higher than that of Chinese consumers. Yet, consumers in both countries showed the lowest level in environmental participatory awareness in green consumption awareness. Second, environmental problems concern and green consumption information search is the key variable in the improvement of green consumption awareness level both in Korea and China.

• Korean Journal of Human Ecology
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• v.21 no.3
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• pp.527-537
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• 2012

Green consumption refers to a variety of activities including use and purchase of eco-friendly products and services and disposing of products in an eco-friendly manner. The goal of this research was to evaluate the effects of a green consumption education and awareness program offered to young children in a university-sponsored daycare. The education and awareness program was designed to improve young children's knowledge and behaviors toward the environment through green consumption education. The program was presented to 22 5-year old children in 15-20 minutes sessions, once a week for 4 weeks. Evaluation of the program was carried out through individual interviews with the children and their mothers. Upon the completion of the green consumption education program, there were noticeable changes in children's knowledge and behavior toward the environment. Mothers of participating children reported that children's environmental behaviors changed significantly, displaying a stronger green consumption attitude. This study suggests that environmental educational program during early childhood educational is an effective way of improving children's perceptions of environmental and conservation practices.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1135-1151
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• 2011

This study examined green consumption behavior according to the lifestyles of college students. The data were collected from 314 college students in Yeungnam region by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, chi-square tests, one-way analysis of variance, Duncan's multiple range tests, Pearson's correlation analysis, and multiple regression analyses were conducted by SPSS Windows V.18.0. According to the result of factor analysis, lifestyles were categorized into six factors: thrift-saving type, enthusiastic activity type, brand ostentation type, freedom-seeking type, material oriented type, and practice-seeking type. Cluster analysis showed respondents belonged to one of four groups: thrift practice group, indifference group, freedom-seeking group, and material ostentation group. The levels of green purchase behavior, green usage behavior and green disposal behavior of the respondents was not high. The thrift practice group showed higher levels of green purchase behavior, green usage behavior, and green disposal behavior. Finally, according to multiple regression analyses, environmental consciousness, knowledge about green consumption, lifestyle groups were the significant factors affecting green consumption behaviors. These results imply that green consumption education for college students should be activated to induce green life.

• Journal of the Korean Solar Energy Society
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• v.40 no.5
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• pp.47-58
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• 2020

Ministry of Land, Infrastructure and Transport(MOLIT) has increased reduction rate from 18.1% to 32.7% in Building sector compared to BAU of the national greenhouse gas emission according to the 2030 Greenhouse Gas Reduction Road map Amendment. For this purpose, MOLIT has been activating the green remodeling projects for existing buildings. Considering that 15 year old buildings after completion are 74% (5.25 million buildings) among about 7 million existing building stocks in Korea, reduction of building energy consumption by green remodeling is urgently needed, However, it is a major difficulty of activation for green remodeling projects because there are few case studies on Before and After building energy consumption of actual green remodeling projects. Considering that building energy performance and value increase after green remodeling through previous researches, additional studies of the energy consumption assessment on actual green remodeling projects are essential. Therefore, this study aims to propose results on Before and After building energy consumption of actual green remodeling projects.

• KIEAE Journal
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• v.14 no.2
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• pp.11-19
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• 2014

Building energy consumption takes up almost 25% of the total energy consumption. Therefore, diversified ways, such as improving wall and window insulation, have been considered to reduce building energy consumption. Recently, green roof system has been explored as an effective alternative for dealing with reducing heating and cooling energy, thermal island effect and improving water quality. However, recent studies regarding a green roof system have only focused on building energy reduction without considering the applied usage, location, and story of the green roof system. Therefore, this study pays attention to the heating and cooling energy in relation to the applied usage, location, and story of a green roof system for investigating its impact on energy reduction. The result of simulations show that the reduction in heating energy consumption is higher when applied to Cherwon-gun province which has a continental climate condition, compared to the city of Busan that is distinguished by its warm climate. Cooling energy saving turns out to be higher when the green roof system is applied to Busan in comparison with Cherwon. As for the applied usage or function of the building, residential space acquires the highest heating and cooling energy saving effect rather than commerce, educational or office space because of HVAC's running time based on usage. When it comes to the story of the green roof, both heating and cooling energy saving become the highest when the green roof is applied to single-storied buildings. The reason is that single story building is affected by the ground largely. Generally, the variations of heating energy consumption are larger than the cooling energy consumption. The outcome of the simulations, when a green roof system is applied, indicates that the energy consumption reduction rate is dynamically responding to the applied usage, location, and story. Therefore, these factors should be counted closely for maximizing the reduction of energy consumption through green roof systems.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• Journal of Distribution Science
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• v.16 no.2
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• pp.67-81
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• 2018

Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.333-343
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• 2022

Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People's psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today's youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z's green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z's green consumption intentions, according to the findings.

• Journal of Nutrition and Health
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• v.35 no.8
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• pp.854-862
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• 2002

In the present study, we investigated the effects of chronic green tea consumption on the serum lipid profiles of 92 subjects (mean age: 59.5 $\pm$ 8.9, men: 41, women:51) living in a green tea cultivation village. The anthropometric and biochemical blood indices were measured, and nutritional intakes were assessed using 24-h recall method. Also, we administered a questionnaire regarding green tea consumption. The subjects were divided into three groups based on the period of green tea consumption (0, < 10 year, and $\geq$ 10 year). There were no significant differences in age, anthropometric indices (Wt, Ht, BMI, Body fat, LBM), and nutritional intakes among the groups. Serum LDL-cholesterol concentration was significantly lower in the $\geq$ 10 year group compared with the other groups (p < 0.05). Also, the LDL/HDL-cholesterol ratio was significantly lower in the $\geq$ 10 year group compared with the other groups (p < 0.05). The frequency of subjects with a normal range of serum LDL-cholesterol concentration (< 200 mg/dl) was significantly higher in the $\geq$ 10 year group compared with the other groups (p < 0.05). These results imply positive effects of chronic green tea consumption on blood lipid profiles, which requires confirmation in further studies.

• Journal of the Korean Society of Food Science and Nutrition
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• v.31 no.5
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• pp.856-861
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• 2002

It has been reported in animal and human studies that green tea shows a health protective characteristics. In the present study, we investigated the disease prevalence according to chronic green tea consumption in 92 subjects (mean age: 59.548.9, men: 41, women: 51) living in green tea cultivation village. The consumption of green tea and other life-style characteristics were ascertained by a questionnaire. The subjects were divided into three groups according to the period of green tea consumption (0, < 10 year, and $\geq$ 10 year). For green tea consumption groups, most of the subjects have been drinking green tea in order to protect disease and recognized the effects of green tea as detoxification of alcohol and smoking, protection of cold or release from fatigue. There were no significant differences in drinking and smoking, physical activity, and a cold prevalence among the groups. Green tea consumption was associated with lower levels of prevalence of tooth decay as well as the osteoporosis. The score of dietary habits was higher by increasing green tea consumption period (p<0.05). Consequently, chronic green tea consumption can be considerably effective in health promotion.