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http://dx.doi.org/10.13106/jafeb.2022.vol9.no1.0333

Factors Affecting of Environmental Consciousness on Green Purchase Intention: An Empirical Study of Generation Z in Vietnam  

NGUYEN, Trong Luan (Faculty of Business Administration, FPT University, Can Tho Campus)
HUYNH, Minh Khang (Faculty of International Business, FPT Can Tho University)
HO, Nguyet Nuong (Faculty of International Business, FPT Can Tho University)
LE, Tran Gia Bao (Faculty of International Business, FPT Can Tho University)
DOAN, Nguyen Duy Hau (Faculty of International Business, FPT Can Tho University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.9, no.1, 2022 , pp. 333-343 More about this Journal
Abstract
Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People's psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today's youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z's green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z's green consumption intentions, according to the findings.
Keywords
Generation Z; Perceived Environmental Responsibility; Green Attitude; Green Knowledge; Green Product Value; Purchase Intention;
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Times Cited By KSCI : 6  (Citation Analysis)
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