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http://dx.doi.org/10.5934/KJHE.2011.20.6.1135

Green Consumption Behavior According to the Lifestyles of College Students  

Kim, Hyo-Chung (Dept. of Human Counseling & Welfare, The Institute of Human Environmental Welfare, Inje University)
Publication Information
Korean Journal of Human Ecology / v.20, no.6, 2011 , pp. 1135-1151 More about this Journal
Abstract
This study examined green consumption behavior according to the lifestyles of college students. The data were collected from 314 college students in Yeungnam region by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, chi-square tests, one-way analysis of variance, Duncan's multiple range tests, Pearson's correlation analysis, and multiple regression analyses were conducted by SPSS Windows V.18.0. According to the result of factor analysis, lifestyles were categorized into six factors: thrift-saving type, enthusiastic activity type, brand ostentation type, freedom-seeking type, material oriented type, and practice-seeking type. Cluster analysis showed respondents belonged to one of four groups: thrift practice group, indifference group, freedom-seeking group, and material ostentation group. The levels of green purchase behavior, green usage behavior and green disposal behavior of the respondents was not high. The thrift practice group showed higher levels of green purchase behavior, green usage behavior, and green disposal behavior. Finally, according to multiple regression analyses, environmental consciousness, knowledge about green consumption, lifestyle groups were the significant factors affecting green consumption behaviors. These results imply that green consumption education for college students should be activated to induce green life.
Keywords
college students; lifestyles; green consumption behavior;
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Times Cited By KSCI : 11  (Citation Analysis)
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