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http://dx.doi.org/10.7466/JKHMA.2012.30.3.029

Consumption Awareness according to Information Search and Consumer Education for Green Consumption : Comparative Study between Korea and China  

Mu, Jian-Wen (Dept. of Consumer Information Science, Konkuk Univ.)
Lee, Seung-Sin (Dept. of Consumer Information Science, Konkuk Univ.)
Ryu, Mi-Hyun (Dept. of Consumer Information Science, Konkuk Univ.)
Publication Information
Journal of Families and Better Life / v.30, no.3, 2012 , pp. 29-44 More about this Journal
Abstract
The research is aimed to provide suggestions to higher the level of green consumption awareness in South Korea and China, through comparative analysis of consumers in both countries. It also tries to understand how the consumption awareness and consumer education influences on the green consumption awareness. The study examined residents in Seoul, Korea, and Suzhou, China, and the research was conducted from March 25 to 31 in 2010. Three hundred and four samples in total were analyzed. The major results of this study were summarized as follows: First, Korean consumers' green consumption awareness is higher than that of Chinese consumers. Yet, consumers in both countries showed the lowest level in environmental participatory awareness in green consumption awareness. Second, environmental problems concern and green consumption information search is the key variable in the improvement of green consumption awareness level both in Korea and China.
Keywords
environmental problems concern; green consumption information search; green consumption awareness;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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