Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
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Consumption Awareness according to Information Search and Consumer Education for Green Consumption : Comparative Study between Korea and China

녹색소비에 관한 정보탐색 및 소비자교육에 따른 소비의식 : 한국과 중국의 비교

  • Mu, Jian-Wen (Dept. of Consumer Information Science, Konkuk Univ.) ;
  • Lee, Seung-Sin (Dept. of Consumer Information Science, Konkuk Univ.) ;
  • Ryu, Mi-Hyun (Dept. of Consumer Information Science, Konkuk Univ.)
  • 목건문 (건국대학교 소비자정보학과) ;
  • 이승신 (건국대학교 소비자정보학과) ;
  • 류미현 (건국대학교 소비자정보학과)
  • Received : 2012.03.11
  • Accepted : 2012.05.15
  • Published : 2012.06.30
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Abstract

The research is aimed to provide suggestions to higher the level of green consumption awareness in South Korea and China, through comparative analysis of consumers in both countries. It also tries to understand how the consumption awareness and consumer education influences on the green consumption awareness. The study examined residents in Seoul, Korea, and Suzhou, China, and the research was conducted from March 25 to 31 in 2010. Three hundred and four samples in total were analyzed. The major results of this study were summarized as follows: First, Korean consumers' green consumption awareness is higher than that of Chinese consumers. Yet, consumers in both countries showed the lowest level in environmental participatory awareness in green consumption awareness. Second, environmental problems concern and green consumption information search is the key variable in the improvement of green consumption awareness level both in Korea and China.

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