• Korean Journal of Soil Science and Fertilizer
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• v.44 no.6
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• pp.1158-1163
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• 2011

The present study was aimed to evaluate the soil microbial communities by fatty acid methyl ester (FAME) method in paddy soils at 20 sites in Gyeongnam Province. The soil microbial biomass carbon content of fan and valley $1,266mg\;kg^{-1}$ was higher than alluvial plain $578mg\;kg^{-1}$ (p<0.05). In addition, The dehydrogenase activity of fan and valley $204{\mu}g\;TPF\;g^{-1}\;24h^{-1}$ was higher than alluvial plain $93{\mu}g\;TPF\;g^{-1}\;24h^{-1}$ (p<0.05). The communities of total bacteria and Gram-negative bacteria in the fan and valley paddy soils were significantly higher than those in the alluvial plain paddy soils (p<0.05). Total bacteria communities should be considered as a potential responsible factor for the obvious microbial community differentiation that was observed between the fan and valley and alluvial plain in paddy soils.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.1-12
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• 2021

This study explored the mechanism by which stars and fans build a global fandom community based on social connectivity of social media based on BTS' official Twitter and in-depth interviews with Chinese, American, and Korean fans. Stars and fans use the connectivity of social media to build a pseudo-private relationship that crosses public and private affairs. Even though they won the award, BTS "congratulates" the fan club, ARMY, and organizes a dialogue method so that each fan becomes the subject. From a fan's point of view, it comes to be seen as a personal message to them, which is not just applied to the text composition method. On days when there is no public message such as official activities or anniversaries, a device to communicate without missing a day has been prepared by raising private messages or previous memories. It was found that the sense of constant connection strengthens fans' sense of community toward each other.

• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• International Journal of Contents
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• v.16 no.2
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• pp.1-7
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• 2020

Since 2014, the wave of "Mass entrepreneurship and innovation" has been set off in China, and various innovation and entrepreneurship communities have emerged and become gathering places for entrepreneurs. The purpose of this study is to consider the needs of entrepreneurs and combine the characteristics of entrepreneurial space to put forward effective environmental design and improvement strategies for the smart entrepreneurship community. This study was conducted through a literature review, online information survey, and field survey, and the research objects included high-quality entrepreneurs(refers to entrepreneurs with higher education background and certain technical advantages, mainly including master's degree and doctor, overseas returnees and university professors) and various entrepreneurial communities at home and abroad,(it includes cultural entrepreneurship community, science and technology entrepreneurship community, residential and office integration entrepreneurship community).

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.270-282
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• 2016

A community center is situated near the residential areas and is the public facility that acts as the core of local cultural activities. A community center, as the general cultural activities increases, is transforming into a facility that promotes the community restoration and living convenience such as welfare, sports, art activities, and education etc. beyond location of simple leisurely activities. This study considers local residents' accessibility through the renovation of preexisting community center.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.296-305
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• 2019

With the growth of the Korean Wave and the importance of the fandom economy, it is necessary to consider the competitiveness of the Korean Wave with its fandom viewpoint. Particularly, the fandom phenomenon shows the characteristics of identifying the favorite star and actively acquiring and sharing related information in the fan community. Therefore, in this study, we examined the influence of Korean national image on consumers' intention to use Korean contents, and examined the mediating effects of fandom identification among Chinese, Japanese and Vietnamese consumers. As a result of the empirical analysis, cultural image, corporate image, and product image were found to have statistically significant influence on the intention to use Korean Wave contents. In addition, star identification and pan community identification showed partial mediation in the effect of cultural images on the intention to use Korean contents. The results of this study suggest that the Korean Wave is a leading factor for the continuous development of Korean Wave, not the halo effect point for improving the national image, and the mediating effect of the fandom phenomenon is tested empirically.

• Parasites, Hosts and Diseases
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• v.59 no.4
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• pp.377-392
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• 2021

This paper is to illustrate the infestation and related ecological characteristics of chigger mites on the Asian house rat (Rattus tanezumi). A total of 17,221 chigger mites were collected from 2,761 R. tanezumi rats, and then identified as 131 species and 19 genera in 2 families. Leptotrombidium deliense, the most powerful vector of scrub typhus in China, was the first major dominant species on R. tanezumi. All the dominant mite species were of an aggregated distribution among different individuals of R. tanezumi. The species composition and infestations of chiggers on R. tanezumi varied along different geographical regions, habitats and altitudes. The species-abundance distribution of the chigger mite community was successfully fitted and the theoretical curve equation was ${\hat{S}}(R)={37e^{-(0.28R)}}^2$. The total chigger species on R. tanezumi were estimated to be 199 species or 234 species, and this further suggested that R. tanezumi has a great potential to harbor abundant species of chigger mites. The results of the species-plot relationship indicated that the chig-ger mite community on R. tanezumi in Yunnan was an uneven community with very high heterogeneity. Wide geographi-cal regions with large host samples are recommended in the investigations of chigger mites.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.1-14
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• 2020

This study was initiated by the interest in identifying what the characteristics of BTS' preference is in the expanded K-Pop market. For this study, a survey was conducted to Taiwan, Thailand, Vietnam, and Korea where BTS is popular. The results of this study show that Vietnam and Thailand have the most positive perceptions of most of the BTS preferences, and the factors affecting the highest quality were analyzed by the differentiating sense of BTS. BTS' preference is an independent variable consisting of five factors: singers and music, a discriminative sense, global communication, meditative lyrics and Korean sentiment. And it has been shown to have a statistically significant influence on both the fandom star and the fan community at a high level. In particular, the Identification desire for fandom star shows that the discriminative sense and meditative lyrics affect the positive at a high level. Also, the identification desire for the fan community's found that the attraction of singers and music affects the highest level of affection. This study was extended to Southeast Asian and Korean fans through a wide range of survey participants, and it is meaningful that a new perspective on the BTS preference was available. Nonetheless, Failure to take into account the various variables that may affect the fandom effect and the intent to purchase, and the lack of a survey of fans in the U.S. and Europe, which has more fans worldwide, could be a limitation of the study.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.11-12
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• 2015

This paper describes development of a system that can create a hazard map by residents in order to prepare for disaster in daily life. This system make a hazard map by displaying the community-based disaster information on the map. Residents register information about the spot (a disaster type, a risk level, a photo, comments, positional information) that can be dangerous in case disaster. We think that residents can share information while having fan and increase disaster prevention consciousness by resident participation activities.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.