• Journal of Families and Better Life
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• v.14 no.3
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• pp.197-210
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• 1996

The purpose of this study was to investigate the correlation and the influence of the environmental education and the environmental awareness on environmental awareness behavior of consumer. the finding were as follows; The environmental awareness behavior of consumer had significant difference according to degree of education and house pattern but had no significant difference according to state of job. The environmental education had significant difference all type in environmental awareness behavior of consumer but the environmental awareness had significant difference except II(behavior of purchase in green product), The correlation among the environmental education the environmental awareness and the environmental awareness behavior of consumer was very high but the environmental education and type II in the environmental awareness behavior of consumer was very. low The environmental education and the environmental awareness had direct and indirect influence on the envir nmental awareness behavior of consumer expect type II.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.15-32
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• 2004

The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

• Hwankyungkyoyuk
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• v.18 no.2 s.27
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• pp.76-89
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• 2005

The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

• Journal of the Korean Home Economics Association
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• v.51 no.1
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• pp.89-95
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• 2013

The purpose of this study is to identify a causal relationship among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education. A total of 366 copies of questionnaires were used for the data analysis; 31 copies were excluded due to lack of response to any given question. To ensure the reliability and validity of the questions, technical statistics were performed, such as frequency, ratio, average, standard deviation, skewness, and kurtosis via SPSS 15.0, item-total correlation and the totality, and reliability analysis. A structural analysis was undertaken via AMOS 7.0 in a bootstrapping method in order to perform a path analysis among variables as well as to assess the suitability of the model. The findings of the study were led to the following conclusions: First, the causal model among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education is suitable to the empirical analysis on research variables. Second, the environmental attitudes of students at the university of education has a direct, positive effect on green consumer behavior. Third, the environmental knowledge of students at the university of education has an indirect, positive effect on green consumer behavior.

• Journal of Korean Home Economics Education Association
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• v.15 no.4
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• pp.133-146
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• 2003

The purpose of this study was to investigate pro-environmental consumer behavior according to adolescent´s environmental education experience and peer group´s pro-environmental consumer behavior. The subjects of study were general high school students in Daegu, and the method was by the analysis of 610 questionnaires obtained from them. The main findings of this study were as follows : First, there was no meaningful difference in adolescent´s pro-environmental consumer behavior according to the degree of environment-related education experience in school, and were meaningful differences in adolescent´s pro-environmental disposal behavior according to the degree of participating-experience in environment-related events in school. Second, there were meaningful differences in adolescent´s pro-environmental purchase, use and disposal behavior according to the degree of environmental education experience at home. Third, there were meaningful differences in adolescent´s pro-environmental purchase and disposal behavior according to the degree of environmental education experience in society. Fourth, there were meaningful differences in adolescent´s pro-environmental consumer behavior according to peer group´s pro-environmental consumer behavior.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.49-62
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• 1991

The purpose of this study is to measure the overall level of consumer consciousness and behavior environmental problems of college women students and to analyze influencial factors. Five hundred and sixteen college women students were selected randomly, in Kwangju area. The methods of data analysis were Frequency Distribution, Mean , Percentile, one-Way ANOVA , Scheffe-test . Pearson's Correlation, and Stepwise Multiple Regression Analysis. Major finding are as follows; 1) The consumer consciousness and behavior an environmental problems of college women student showed significant differences according to the grade, age, major, socio-economic status, consumer education experience environmental problems, and frequencies of contacting mass media. 2) The consumer behavior on environmental problems of college women students had a positive relationship with consumer consciousness on environmental problems. Based on the above findings , this study suggests the followings; first the consumer education as a formal program is needed for the improvement of the consumer consciousness and behavior of college women student. Second. The content of the consumer education must emphasize more clearly the consumer rights in order to improve consumer's consciousness and behavior of environmental problems. Third. mass media of TV, radio, newspaper, magazine must be more active publicity and instruction in order to improve consumer's consciousness and behavior on environmental problems.

• Korean Journal of Human Ecology
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• v.1 no.1
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• pp.44-65
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• 1998

The purpose of this study are to measure the overall level of consumer consciousness and behavior on environmental problems of high school girl students and to analyze the most influential factors related to the socio-demography and the education on environment. This study also aims at inspiring the students with sound view of environments and furnishing basic data for the development of consumer education program. The researcher used questionnaires on consumer consciousness scale and consumer behavior scale for the purpose of this study. 640 students were surveyed randomly in Kwangju and Chonnam, and 608 questionnaires were selected as final analysis data. Major Findings were as follows: 1. The average score of consumer consciousness and behavior on environmental problems of the high school girls were 86.0 on scale of 110 (72.7 on scale of 100) and 63.3 on scale of 115(43.8 on scale of 100). 2. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the socio-demography variable. 3. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the education to environment variables. 4. The consumer behavior on environmental problems had a positive relationship with the consumer consciousness. 5. The most influential variables on the consumer consciousness were necessity of the education on environment, the type of school, region, and monthly allowance money in sequence. And the most influential variables on the consumer behavior were the campaign on environment in home, participation in environment preservation, cosciousness of environment, and education experience on environment in sequence. (Korean J Human Ecology 1(1) : 44∼65, 1998)

• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.115-139
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• 2009

This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

• Hwankyungkyoyuk
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• v.20 no.2
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• pp.67-77
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• 2007

The purpose of this study is to investigate the change in ecological footprint made by the eco-friendly consumer education program, and ultimately, to help the high school students, future consumers, have eco-friendly attitude. This study will be contributed to helping them to understand the importance of the eco-friendly consumption and the seriousness of the environmental problems arising from their bad consumption habit, to get interested in the environmental problems in daily lives, and to reduce the ecological footprint through the eco-friendly habit acquired when young. This study is designed to have 60 high school students experience the eco-friendly consumer education program for 10 months and compare the levels of each ecological footprint though two different Questionnaires in five sections: housing, food, transportation, purchase, and waste. The program used in this research consists of three parts: eco-friendly attitude education for consumers, eco-friendly citizen education for consumers, and eco-friendly resource management education for consumers. The data are analyzed by SPSS Window 10.0 program. The findings are as follows: First. The eco-friendly consumer education is more likely to help the students develop critical thought and eco-friendly attitude, unlike the economy-related consumer education. Second. The level of ecological footprint is significantly decreased in the group with the eco-friendly consumer education program. compared to the group without it. Third. Experiencing the eco-friendly consumer education program helps the students have the positive attitude on ecology and lead an environmentally sustainable consumer life. The results show that eco-friendly consumer education can make a contribution to raising the good citizens who have eco-friendly attitude and behavior, lead sustainable consumer life, and try to reduce the level of ecological footprint.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.1-17
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• 1997

The purpose of this study is to identify the level of children's consciousness and behavior for the environmental conservation, so that provides some fundamental information for the overcome of environmental crisis and reinforces a consumer education for the childrens at home. The subjects were randomly selected form the 4th, 5th, and 6th grade of elementary school students, in April, 1996, Seoul, Korea. The 1342 data obtained were analyzed by Mean, t-test, ANOVA, duncan's Multiple Rang Test, Pearson correlation, and Regression. The major findings were as follows: 1) The average level of children's consciousness for the environmental conservation was relatively low, which was 1.79. There were significantly differences on the children's consciousness for the environmental conservation, according to student's grade level, housing type, parent's education, household income, and the level of consumer socialization. 2) The average level of children's behavior for the environmental conservation was low, which was 2.36. There significant differences on children's behavior of environmental conservation, according to student's sex, grade level, housing type, parent's education and occupation, household income, and consumer socialization. 3) There were significant relationships between children's consciousness and behavior for the environmental conservation. 4) The most influential variable for children's consciousness and behavior of the environmental conservation was consumer socialization. As we see above, this study concludes that consumer environmental education should be reinforced for the children in the home, so that they involved in the environmental activities and have an early experience.