Browse > Article
http://dx.doi.org/10.6115/khea.2013.51.1.089

Relationship between Green Consumer Behavior, Environmental Knowledge, and Environmental Attitudes among Students at the University of Education  

Keum, Jiheon (Korean Educational Development Institute)
Publication Information
Journal of the Korean Home Economics Association / v.51, no.1, 2013 , pp. 89-95 More about this Journal
Abstract
The purpose of this study is to identify a causal relationship among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education. A total of 366 copies of questionnaires were used for the data analysis; 31 copies were excluded due to lack of response to any given question. To ensure the reliability and validity of the questions, technical statistics were performed, such as frequency, ratio, average, standard deviation, skewness, and kurtosis via SPSS 15.0, item-total correlation and the totality, and reliability analysis. A structural analysis was undertaken via AMOS 7.0 in a bootstrapping method in order to perform a path analysis among variables as well as to assess the suitability of the model. The findings of the study were led to the following conclusions: First, the causal model among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education is suitable to the empirical analysis on research variables. Second, the environmental attitudes of students at the university of education has a direct, positive effect on green consumer behavior. Third, the environmental knowledge of students at the university of education has an indirect, positive effect on green consumer behavior.
Keywords
green consumer behavior; environmental knowledge; environmental attitudes; student at the university of education;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Sung, Y. A. (2005). A study on the environmental consciousness and behavior of the consumers in Incheon area. Journal of Korean Home Management Association, 22(3), 35-51.   과학기술학회마을
2 Ko, J. S. (2007). A study on consumers' purchasing behavior of environmentally friendly agricultural products. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
3 Kye, S. J. (1999). New generation's consumer roles and green consumption behavior. Journal of Korean Family Resource Management Association, 3(1), 1-15.   과학기술학회마을
4 Lee, M., & Kim, T. H. (2004). A study on consumers' green purchasing with structural equation modeling. Journal of Korean Environmental Policy and Administration society, 12(1), 57-85.
5 Lee, S. H. (2003). A study on environment-friendly family resource management behaviors, environmental consciousness, knowledge, and education. Journal of Korean Home Management Association, 21(1), 91-102.   과학기술학회마을
6 Lee, S. S., Lee, H. L, & Ryu, M. H. (1993). Consumer ability for environment conservation. Journal of Korean Society of Consumer Studies, 4(2), 73-96.
7 Milfont, T. L. (2007). Psychology of environmental attitudes: A cross-cultural study of their content and structure. Unpublished doctoral dissertation, The University of Auckland, Auckland, New Zealand.
8 Mu, J. W., Lee, S. S., & Ryu, M. H. (2012). Consumption awareness according to information search and consumer education for green consumption: Comparative study between Korea and China. Journal of Korean Home Management Association, 30(3), 29-44.   과학기술학회마을   DOI   ScienceOn
9 Park, I. J., & Kim, Y. H. (2008). The effect of variables on eco-friendly consumption behavior of elementary school teachers. Journal of Practical Arts Education, 21(4), 41-64.
10 Park, U. A. (1997). The married women's proenvironmental consumer behavior. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
11 Park, U. A., & Rhee, K. C. (1995). A study on environmentally conscious consumer behavior. Journal of the Korean Home Economics Association, 33(4), 199-212.
12 Shin, J. W., & Shin, M. C. (2011). Study on effect of self-concept in pro-environmental psychology and green consumer behavior. The Environmental Education, 24(3), 56-77.
13 Shin, W. S. (2001). Reliability and factor structure of a korean version of the new environmental paradigm. Journal of Social Behavior and Personality, 16(1), 9-18.
14 Shinn, Y. H., & Kim, H. G. (2001). Teachers' environmental literacy & friendly behaviors and its variables for eco-based HRD. Journal of Practical Arts Education, 14(2), 41-70.
15 Smith-Sebasto, N. J., & D'Costa, A. (1995). Designing a likert-type scale to predict environmentally responsible behavior in undergraduate. Journal of Environmental Education, 27(1), 14-20.   DOI
16 Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81-97.
17 Dunlap, R. E. (2008). The new environmental paradigm scale: From marginality to worldwide use. The Journal of Environmental Education, 40(1), 3-18.   DOI   ScienceOn
18 Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: A look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558-575.   DOI   ScienceOn
19 Choi, E. J., & Kim, Y. S. (2007). An effect of values, environmental knowledge, and environmental involvement on the ecologically concerned behavior of college students. Journal of Korean Consumption Culture Association, 10(3), 15-41.   DOI
20 Choi, J. G. (2010). The impact of green consumer's value on eco-friendly attitudes and behavioral intentions. Unpublished doctoral dissertation, Sejong University, Seoul, Korea.
21 Dunlap, R. E., & Van Liere, K. D. (1978). The new environmental paradigm. The Journal of Environmental Education, 9(4), 10-19.   DOI
22 Frick, J., Kaiser, F. G., & Wilson, M. (2004). Environmental knowledge and conservation behavior: Exploring prevalence and structure in a representative sample. Personality and Individual Differences, 37(8), 1597-1613.   DOI   ScienceOn
23 Hsu, S. J. (1997). An assessment of environmental literacy and analysis of predictors of responsible environmental behavior held by secondary teachers in Hualien county of Taiwan. Unpublished doctoral dissertation, The Ohio State University, Ohio, USA.
24 Huh, M. Y. (2005). Sociological approach to consumption of organic agricultural products. Journal of Korean Rural Sociological Society, 15(2), 45-83.
25 Hungerford, H. R., & Volk, T. L. (1990). Changing learner behavior through environmental education. Journal of Environmental Education, 21(3), 11-18.
26 Keum, J., & Kim, J. M. (2009). The validation of NEP scale for elementary school students in Korea. The Environmental Education, 22(4), 40-52.
27 Kaiser, F. G., & Fuhrer, U. (2003). Ecological behavior's dependency on different forms of knowledge. Applied Psychology: An International Review, 52(4), 598-613.   DOI   ScienceOn
28 Kaiser, F. G., & Keller, C. (2001). Disclosing situational constraints to ecological behavior: A confirmatory application of the mixed Rasch model. European Journal of Psychological Assessment, 17(3), 212-221.   DOI   ScienceOn
29 Keum, J. (2011). The development and validation of the environmental behavior instrument for elementary school students. Journal of Korean Society for People, Plants, and Environment, 14(3), 187-193.
30 Keum, J., & Kim, J. M. (2011). The causal relationship among environmental behavior, environmental knowledge, locus of control, environmental attitudes and environmental behavior intention of elementary school students. Journal of Practical Arts Education, 24(1), 27-54.
31 Kim, S. S. (2007). A study on consumer's attitude for food safety and purchase of environment friendly agricultural products. Journal of Korean Home Management Association, 25(6), 15-32.   과학기술학회마을
32 Kim, Y. J., & Kim, J. S. (1999). A study on the environment-oriented consumer behavior of housewives: As related to wives in Cheju City. Journal of the Korean Home Economics Association, 37(3), 157-174.   과학기술학회마을
33 Barkmann, J., & Bogeholz, S. (1999, April) Ecosystem assessment of three peat land sites in Northern Germany as an environmental education project. Paper presented at the 5th auDes Conference on environmental education, Zurich, Switzerland.
34 Chan, R. Y. K., Wong, Y. H., & Leung, T. K. P. (2007). Applying ethical concepts to the study of 'green' consumer behavior: An analysis of chinese consumers? intentions to bring their own shopping bags. Journal of Business Ethics, 79(4), 469-481.
35 Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.   DOI