• 한국유기농업학회지
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• 제20권2호
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• pp.125-142
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• 2012

The purposes of this study are to analyze the effect of consumption of environment-friendly agricultural products (EFAP) on improvement of family health, and to suggest directions for improvement of family health. A survey was conducted for qualitative analysis regarding relationship between EFAP consumption and family health. The method of his study was employed Cross-tabulation and an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of improvement of family health. The result shows that improvement of health has a significant positive relationship with consumption of EFAP. In addition, those consumers with high reliability and quality contentment are more likely to experience improvement of health. As consumers constantly eat EFAP, they are more likely to experience improvement of health. In order to provide consumer reliability of EFAP, more strict certification management system with sound monitoring and an appropriate penalty for violation should be established.

• 한국유기농업학회지
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• 제12권2호
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• pp.153-169
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• 2004

This study attempted to identify relative evaluation to its attributes and improvement of consumer's demand in the Environment-Friendly Agricultural Products(EFAP). To identify the consumption patterns of EFAP, a series of household surveys were conducted for housewives residing in Seoul and its metropolitan area(Bundang and Ilsan). the sample size of the survey is 366 respectively. This study operated relative evaluation of EFAP by Multi-Demential Scales(MDS) about 10 attributes that this study set up. As the result, the consumers recognized that EFAP is "protection of ecosystem", "food safety", "good for growth of children", "high quality", and in case of conventional farming products is "inexpensive price", and "diversity of purchasing items". This trend has significant implications to the structure of EFAP output and how positioning strategies, and approaches should be properly formulated and implemented.

• 한국식품조리과학회지
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• 제31권3호
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• pp.328-334
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• 2015

The survey was conducted to investigate the perception and purchase behaviors regarding environment-friendly agricultural products (EFAP). 353 questionnaires were collected from college students in Daejeon and analyzed using SPSS 21.0. The students recognized EFAP as foods containing less or no agricultural pesticides and chemical fertilizers. More food major students knew the definition of EFAP compared to non-food major students (p<0.05). The students discriminated EFAP based on certificat on label and obtained information about EFAP from TV/home shopping. More non-food major students purchased EFAP than food major students (p<0.001). The main reason for hesitation with EFAP purchases was the high price. However, students purchased EFAP because of their family's safety. Price reduction is the most important factor to promote the consumption of EFAP. Proper education programs are required so that college students can easily purchase EFAP to promote safe and healthy dietary habits.

• 한국유기농업학회지
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• 제18권1호
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• pp.41-53
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• 2010

The objectives of this study were to find out determinant attributes of selecting Environment-Friendly Agricultural Products (EFAP) and to analyze the degree of consumer's satisfaction by using factor analysis. To identify determinant attributes of EFAP, a series of household surveys were conducted on housewives residing in Seoul. The sample size of the survey is 247 respectively. The main results of this study are summarized as follows. Firstly, the degree of consumer's satisfaction and loyalty is higher than before. Secondly, the consumers recognized that the most important attributes in selecting EFAP is a 'taste'. Thirdly, 'price policy', 'diversity of purchasing items' and 'package design' will continuously speed up the development of EFAP in order to improve the consumer's satisfaction.

• 대한지역사회영양학회지
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• 제16권3호
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• pp.386-397
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• 2011

This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.

• 한국유기농업학회지
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• 제11권4호
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• pp.15-37
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• 2003

Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

• 농업생명과학연구
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• 제43권3호
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• pp.63-75
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• 2009

본 연구에서는 소비자 지향적 마케팅시대에 직면하여 국내외 농산물 소비수요의 변화에 대응하고 친환경농산물의 유통개선을 도모하기 위하여 소비자들의 친환경농산물인증제도 및 정책에 대한 인식을 조사분석 하였다. 조사연구 결과에 의하면 첫째, 친환경농산물의 소비저변을 확대시키기 위한 가장 시급한 문제는 생산자인 농민들이 아니라 소비자들에 대한 신뢰성을 확보하는 것이 무엇보다도 중요함을 알 수 있다. 이를 위해서는 다양하고 안전한 판로개척과 품질경쟁력 제고, 소포장 규격화 판매, 품질인증제도를 통한 브랜드화 추진, 리콜제 실시등을 통해 소비자들로부터 신뢰를 얻어야 한다. 둘째, 정부의 친환경농산물정책에 대한 지속적이 홍보와 교육이 이루어지고 또한 감독강화가 이루어져야 할 것으로 생각된다. 특히 친환경농산물 유통구조에서 농민들과 직접 거래를 하는 직거래나 인터넷 거래를 활성화시킴으로서 소비자들에 의한 신뢰도를 높일 수 있는 계기가 마련될 것이다. 셋째, 친환경농산물에 대한 품질관리가 지속적으로 이루어져야 한다. 이는 중앙정부의 감독관리도 중요하지만 지역별 품질인증기관을 육성하고 품질인증기관이 생산과정에 대한 투명성을 철저히 보장할 수 있도록 제도화하여 친환경농산물에 대해 소비자들로부터 신뢰를 얻어야 할 것으로 보인다. 마지막으로 친환경농산물 생산농가가 판매에 대한 어려움을 지자체 등이 적극적으로 지원할 필요가 있을 것으로 판단된다.

• Journal of Nutrition and Health
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• 제45권2호
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• pp.181-191
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• 2012

The purpose of this study was to investigate parent's perception of a middle school foodservice in Masan city, Korea that uses environmentally friendly agricultural products (EFAP). From May 29, 2009 to July 11, 2009, questionnaires were distributed to 350 parents of middle schools located in Masan city. A total of 295 responded and 276 (response rate, 78.9%) were used for the final analysis after excluding improperly completed questionnaires. First, 47.8% of the parents responded that they had participated in the school foodservice operation (receiving food, attending foodservice-related events, working as a meal service aid, evaluating suppliers). Receiving food (53.7%) accounted for the greatest proportion in the participating area. Second, most subjects (83.0%) responded that they were aware of the use of EFAP. Additionally, 96.4% of the subject approved expanding the use of EFAP for all items. Third, their degree of interest in the school foodservice was 3.86, and satisfaction with the school foodservice was 3.94 based on a 5-point Likert scale. The overall satisfaction on the quality of EFAP used in the school foodservice was 3.68 based on a 5-point Likert scale. Fourth, awareness that the school used EFAP in the foodservice by the parents who participated in school foodservice operations was higher than that of parents who did not participate. Satisfaction (4.10) with the school foodservice by parents who participated in school foodservice operations was significantly higher than that (3.79) of parents who did not participate (p < 0.001). In conclusion, parent's participation in school foodservice operations should increase to improve the quality of the school foodservice and improve communication between parents and the school.

• 한국유기농업학회지
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• 제12권3호
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• pp.317-331
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• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• 한국유기농업학회지
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• 제25권3호
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• pp.523-536
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• 2017

The purpose of this study is to present operating directions of school food service center (SFSC) for development of environment-friendly agricultural producers (EFAP) and regional agriculture. Of eight SFSCs being operated in Chungcheongnam-do, this study analyzed situations of three cases, Cheonan, Asan and Hongseong. The analysis on operation situations revealed that all the three cases had positive economic effects on EFAP in the aspect of low commission and fixed supply price for a given period. The survey showed that social and economic changes since participating in the SFSC were largest in Asan. The awareness of the economic effects was largest among the producers in Cheonan.