Korean journal of food and cookery science (한국식품조리과학회지)

Korean Society of Food and Cookery Science (한국식품조리과학회)
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Perception and Purchase Behavior on Environment-friendly Agricultural Products of College Students in Daejeon

대전지역 대학생의 친환경농산물 인식 및 구매행동

  • Cho, Yu-Jin (Department of Food and Nutrition, Deajeon University) ;
  • Koo, Nan-Sook (Department of Food and Nutrition, Deajeon University)
  • 조유진 (대전대학교 식품영양학과) ;
  • 구난숙 (대전대학교 식품영양학과)
  • Received : 2015.05.27
  • Accepted : 2015.06.05
  • Published : 2015.06.30
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Abstract

The survey was conducted to investigate the perception and purchase behaviors regarding environment-friendly agricultural products (EFAP). 353 questionnaires were collected from college students in Daejeon and analyzed using SPSS 21.0. The students recognized EFAP as foods containing less or no agricultural pesticides and chemical fertilizers. More food major students knew the definition of EFAP compared to non-food major students (p<0.05). The students discriminated EFAP based on certificat on label and obtained information about EFAP from TV/home shopping. More non-food major students purchased EFAP than food major students (p<0.001). The main reason for hesitation with EFAP purchases was the high price. However, students purchased EFAP because of their family's safety. Price reduction is the most important factor to promote the consumption of EFAP. Proper education programs are required so that college students can easily purchase EFAP to promote safe and healthy dietary habits.

Keywords

References

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