• Title/Summary/Keyword: customer

Search Result 10,292, Processing Time 0.034 seconds

Effect of Authentic Leadership on Organizational Engagement, Job Satisfaction, Creativity, and Job Performance in Franchising Hotels (진정성 리더십이 종업원의 조직열의, 직무만족, 창의성, 그리고 직무성과에 미치는 영향: 프랜차이즈 호텔을 중심으로)

  • Cha, Jae-Won;Kim, Eun-Jung;Chung, Kyoo-Yup
    • The Korean Journal of Franchise Management
    • /
    • v.8 no.4
    • /
    • pp.21-32
    • /
    • 2017
  • Purpose - In hotel business, how to build the relationship between leader and employees is very important, because it affects on the customer satisfaction. Thus, this research examines the effect of authentic leadership on job performance in the context of hotel industry and identifies mediating roles of organizational engagement, job satisfaction, and creativity in the relationship between authentic leadership and job performance. This study suggests the guidelines for how hotel companies should improve employee productivity and build a desirable organizational culture by presenting employee attitudes and behavioral models that explain the relationship between leaders and employees. Research design, data, and methodology - This study examines the structural relationship between authentic leadership, organizational engagement, job satisfaction, creativity, and job performance from the employee's perspective. Authentic leadership divide into four sub-dimensions such as self-awareness, balanced process of informations, internalized moral perspective, and relational transparency. In order to test the purposes of this study, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 114 franchise hotel employees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Result - The results of this study are as follows. First, authentic leadership have significant impacts on organizational engagement and creativity, but does not have impact on job satisfaction directly. Second, organizational engagement have significant impacts on job satisfaction and job performance, but does not have impact on creativity directly. Third, job satisfaction has significant impact on creativity, but does not have impact on job performance. Fourth, creativity has significant impact on job performance. Conclusions - The findings of this study indicate that hotel leaders should properly implement the authentic leadership and consider how to build a corporate culture to improve an organizational and employee productivity through authentic leadership. Due to the nature of the hotel industry, which relies heavily on human resources, hotel companies must manage their employees with authenticity in order to increase organizational engagement, job satisfaction, and creativity that affect hotel and employee productivity. If hotel employees perceive their leader's authentic leadership, they show more organizational engagement that increases creativity and leads to job performance. Finally, hotel employees can propose creative ideas only if they will be satisfied with their jobs. Therefore, the leader should develop non-monetary or monetary reward system for the employees and, make an efforts to foster creativity of the employees.

A Case Study on the Establishment of a Strategy System through the BSC of SMEs (중소기업의 BSC를 통한 전략체계 구축 사례연구)

  • Lim HeonWook;Kim WooSu
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.4
    • /
    • pp.303-308
    • /
    • 2023
  • The purpose of this study is to provide a practical guide for establishing BSC that can be practically applied by SMEs. To this end, a case study was conducted to establish a performance evaluation system through a field-required Balanced Scorecard (BSC) for company J, a tent pole manufacturer, and to provide a management strategy system map. As a survey method, the requirements of the ordering organization were organized through a comparison of the BSC-related proposal requests in the first stage. The BSC establishment method was organized through the arrangement of the second stage result report. The 3rd stage BSC derived KPI indicators for SMEs for each of the 4 perspectives. A corporate vision was derived through a 4-step SWOT analysis. A strategy map was developed through 5-step field-required KPI, weight setting, and BSC. The 6-step final strategy system was also drawn up. As a result of the study, the four perspectives of the BSC were reconstructed by department. That is, the financial (financial) perspective is from the executives' perspective, the customer's perspective is from the sales department's perspective, the internal process perspective is from the design department/production quality department's perspective, and the learning/innovation perspective is from the management department's perspective. In addition, a total of 11 CSFs and a total of 49 KPIs of J company were derived. The limitation of the study is that the final strategy system through the company's BSC has only been carried out, and it needs to be linked with the company's compensation system in the future.

A Study on Methodology for Improving Demand Forecasting Models in the Designated Driver Service Market (대리운전 시장의 지역별 수요 예측 모형의 성능 향상을 위한 방법론 연구)

  • Min-Seop Kim;Ki-Kun Park;Jae-Hyeon Heo;Jae-Eun Kwon;Hye-Rim Bae
    • The Journal of Bigdata
    • /
    • v.8 no.1
    • /
    • pp.23-34
    • /
    • 2023
  • Nowadays, the Designated Driver Services employ dynamic pricing, which adapts in real-time based on nearby driver availability, service user volume, and current weather conditions during the user's request. The uncertain volatility is the main cause of price increases, leading to customer attrition and service refusal from driver. To make a good Designated Driver Services, development of a demand forecasting model is required. In this study, we propose developing a demand forecasting model using data from the Designated Driver Service by considering normal and peak periods, such as rush hour and rush day, as prior knowledge to enhance the model performance. We propose a new methodology called Time-Series with Conditional Probability(TSCP), which combines conditional probability and time-series models to enhance performance. Extensive experiments have been conducted with real Designated Driver Service data, and the result demonstrated that our method outperforms the existing time-series models such as SARIMA, Prophet. Therefore, our study can be considered for decision-making to facilitate proactive response in Designated Driver Services.

A Study on Evaluation and Improvement Plan for Applications for Smart-phone Overdependence Prevention (스마트폰 과의존 방지 애플리케이션 평가 및 서비스 주체별 개선방안 연구)

  • Gyoo Gun Lim;Hai Yan Jin;Hye min Hwang;Hye won Cho;Jae Ik Ahn
    • Journal of Service Research and Studies
    • /
    • v.12 no.1
    • /
    • pp.36-48
    • /
    • 2022
  • As the use of smartphones has rapidly increased due to the development of digital technology, the expansion of smartphones, and the COVID-19 incident, dependence on smartphones and the Internet is emerging as a serious social problem. As one of the solutions to the smartphone overdependence problem, the government and companies are releasing smartphone overdependence prevention applications. However, research on the effectiveness of smartphone overdependence prevention applications is insufficient. Therefore, this study selects 25 applications serviced in Korea as analysis targets and evaluates smartphone overdependence prevention applications in terms of function and service using the FGI survey method to identify problems and propose improvements. In the function evaluation, the functions of blocking illegal/harmful apps/websites, limiting smartphone usage time, and monitoring smartphone usage status are provided in most applications, so satisfaction scores are also highly evaluated. However, functions such as location check, smombie prevention, and body camphishing prevention served by some applications are evaluated low due to poor performance and poor accuracy. Classified by service provider, government-providing applications need to accurately perform functions and improve convenience of use. Mobile-Carrier-providing applications need to improve connectivity with other carriers and compatibility with other smart devices like smartphone, tablet, etc. Other private enterprise-providing applications need to open AS channels such as customer service centre and chatbot to improve service.

Analysis of Determinants on Residential Resettlement in Accordance with Urban Regeneration (도시재생에 따른 주거재정착 결정요인 분석)

  • Choi, Yeol;Yim, Ha Kyoung;Jang, Won Ho
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.29 no.3D
    • /
    • pp.409-418
    • /
    • 2009
  • The aim of this study is to analyze the evaluations and determinants on residential resettlements in accordance with urban regeneration by 7,396 samples from 19 housing redevelopment districts in Busan. The major finding on determinants on residential resettlements in accordance with urban regeneration are as follows; A binary logit model for determinants on residential resettlements in accordance with urban regeneration are composed of owner's characteristics, land and building characteristics, housing complex characteristics, and location characteristics. The significant variables in relation to owner's characteristics are owner's age, owner's place of residence, the possession period against property and investment intention. As a result of logit model for residential resettlements, it shows that the variables in relation to land and building characteristics are the land classification, the use of building, the size of land or building, the permission of building and the appraisal price on land and building. This result means that actual customer's investment connects to resettlement after redevelopment project. The other side, the housing complex variables consist of the brand of construction company, the ratio of large size housing and floor are ratio shows that improvable conditions for housing value are important factor to induce residence's resettlement. The location variables show that Dongbusan has higher probability, the reverse Jungbusan has lower probability in residential resettlement likewise residential preference.

The Effect of Service Quality of a Local Festival on Visitor Participation Behavior : The Moderating Effect of Involvement - Focusing on 'Festival to the World by Geoje Sea' - (지역축제 서비스품질이 방문객 참여행동에 미치는 영향 : 관여도 조절효과 '2019 거제 바다로 세계로' 축제를 중심으로)

  • Choi, Soo-Yong;Han, Jeong-Hoon
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.8
    • /
    • pp.55-67
    • /
    • 2019
  • This study was surveyed the visitors who visited the festival for 4 days from August 01, 2019 to August 04, 2019 .For the questionnaire, 367 copies of valid questionnaires were used as the final analysis data in four beaches: Hakdong Black Pearl Beach, Gujora Beach, Wahyeon Beach, and Jicell Port. The results of this study are as follows. First, all three sub-factors of regional festival service quality, such as confidence, empathy, and credibility, had a positive effect on participation behavior. Second, the result of the moderating effect of the influence of involvement on the quality of service and visitor participation behavior of local festivals is based on the individual moderating effects of service quality and visitor participation behavior. There was a moderating effect. Visitors should be aware of the program, which is faithful to the festival's original purpose, and provide visitors with information about the festival quickly and accurately to feel the efficacy of participating in the festival. And The more satisfied the tourists who visited the local festivals, the more likely it will be to be a successful and successful festival. By speeding up, unexpected positive customer behavior will come from places that are not important.

A Study for the Establishment of Appropriate Facilities Criteria of the Korean Welfare Devices Center (한국형 복지용구사업소의 적정 시설기준 수립을 위한 기초 연구)

  • Chin, Young Ran;Bae, Joa Sup;Chung, Jae Wook;Lee, Hyo Young
    • 한국노년학
    • /
    • v.30 no.4
    • /
    • pp.1163-1177
    • /
    • 2010
  • This study was conducted to establish the appropriate facilities criteria of the Korean welfare devices center. We e-mail surveyed 194 welfare devices centers and analysed 13 blueprints of them. We established the following proper principles of facilities. First, consist type and area of room should depend on the type of welfare devices centers. Second, The flow of human and welfare devices should be simple. Third, the area calculated on the base of intent of center owner and the size of beds, wheelchairs, etc. Fourth, exhibit room facing with roadside may obtain advertising effect. Fifth, the storage and disinfecting room should use different entrance, and avoid the intersection of flow to prevent cross-contamination. Sixth, the access road to the exhibition and consulting room should be able to approach by the wheelchair. seventh, office room should be invisible to keep customer's privacy. Direct Cleaning-disinfecting type center on the premise that the maximum 165m2, middle 150m2, intermediate 140m2, display at least Consultation, Cleaning-disinfecting room, storage (clean, contaminated), the office, equipped with a parking space. Entrust Cleaning-disinfecting type center on the premise that a maximum 134m2, middle 119m2, intermediate 109m2 exhibited minimal activity room, consultation room, office, equipped with a parking space, collecting welfare when importing equipment warehouse (clean, pollution) have been proposed to equip up to.

Development of Smartphone Application for Cognitive Behavioral Therapy-Based Case Management in Patients with Schizophrenia (조현병 환자의 인지행동치료 기반 사례관리를 위한 스마트폰 애플리케이션 개발)

  • Kim, Sung-Wan;Lee, Ga-Young;Yu, Hye-Young;Park, Ji-Hyun;Lee, Yong-Sung;Kim, Ju-Wan;Park, Cheol;Lee, Ju-Yeon;Lee, Yo-Han;Kim, Jae-Min;Yoon, Jin-Sang
    • Korean Journal of Schizophrenia Research
    • /
    • v.19 no.1
    • /
    • pp.10-16
    • /
    • 2016
  • Objectives : This article aims to describe the development of smartphone application for the case management of patients with schizophrenia. Methods : Gwangju Bukgu-Community Mental Health Center developed and launched a smartphone application (HYM) for cognitive-behavioral case management and symptom monitoring. The development of the application involved psychiatrists, nurses, social workers, psychologists, and software technicians from a software development company (Goosl Corp.). Results : The HYM application for clients includes six main modules including Thought record, Symptom record, Daily life record, Official notices, Communication, and Scales. The key module is the 'Thought Record' for self-directed cognitive-behavioral treatment (CBT). When the client writes and sends the self-CBT sheet to the case manager, the latter receives a notification and can provide feedback in real time. 'Communication' and 'Official notices' are useful for promoting communication between case managers and clients with schizophrenia. Ratings in 'Symptom record', 'Daily life record', and 'Scales' modules are stored in graphic or table form representing changes in them and shared with case managers. Conclusion : The interactive function of this application is the key characteristics that distinguishes it from other mobile self-treatment tools. This smartphone application may contribute to the development of a youth- and customer-friendly case management system for individuals with early psychosis.

The Application of the Goal-Gradient Hypothesis and theTemporal Construal Theory to Customer Loyalty Programs- Goal Gradient Hypothesis and Temporal Construal Theory

  • Song, Tae Ho;Kim, Mincheol;Ko, Wooli
    • Asia Marketing Journal
    • /
    • v.16 no.1
    • /
    • pp.1-12
    • /
    • 2014
  • The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

  • PDF

The Effect of P-O Fit on the Frontline Employee's Boundary Spanning Behaviors: Mediating Role of Emotional and Motivational Responses

  • Yoo, Jaewon
    • Asia Marketing Journal
    • /
    • v.15 no.2
    • /
    • pp.49-73
    • /
    • 2013
  • In this study, the author develops and tests a model that incorporates the mediating effects of two frontline employee psychological variables (emotional exhaustion and intrinsic motivation) based on job demand and resource model. As a form of environmental resource, person-organization fit was proposed as a leading factor of frontline employee boundary spanning behavior through emotional exhaustion and intrinsic motivation. All measures were adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of retail bank employees in South Korea. Questionnaires were distributed to 500 frontline employees across several banks. Of these, 322 usable questionnaires were returned. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. Results show that an employee's perceived fit with his/her organization enhances intrinsic motivation and reduces emotional exhaustion. These mechanisms, in turn, increase the employee's boundary spanning behavior. These results support the notion that person-organization fit should be one of the factors affecting motivation, affect and attachment, and extends such an understanding to a purely service-based environment among customer contact employees. Results also confirms that P-O fit can be viewed as environmental resources, and the JD-R model provides a theoretical base in further studying the antecedent role of P-O fit on frontline employees's boundary spanning behavior through intrinsic motivation and emotional exhaustion. These results suggest that organizations have to do their best to manage P-O fit, be it through employee screening or training and workshops to try and align organization and employee values and objectives. If managers of organizations are positively evaluated by the employees, it will be easier for them to, give things of value to employees, such as sense of direction, values, and recognition, and receive other things in return such as esteem and responsiveness. Consequently, organizational leaders are not only able to manage employee experiences, but also their fit with the organization. Even if a manager cannot control employee P-O fit, this research suggests, that a focus on reducing emotional exhaustion rather than increasing intrinsic motivation seems optimal. This research also supports the idea that motivation has a direct association with a frontline employee's boundary spanning behavior. Even in situations where emotional exhaustion cannot be reduced, organizations may still influence frontline behaviors through motivation.

  • PDF