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http://dx.doi.org/10.22156/CS4SMB.2022.12.05.183

The effect of black consumers' perception of behavior on beauty workers' anger and intention to change jobs  

Yun, Su-Mi (Dept. of media Design, Hansung University)
Choi, Myo-Sun (Dept. of Beauty art Course, Kimpo University)
Seo, Eun-Hee (Dept. of Beauty Arts, Hansung University)
Yoon, Mi-Hwa (Dept. of Beauty Arts, Hansung University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.5, 2022 , pp. 183-193 More about this Journal
Abstract
The purpose of this study is to analyze the effect of black consumer behavior perception on the anger expression and turnover intention of beauty workers. For data collection, the final 392 copies were used by distributing questionnaires to 400 people for three months from November 1, 2021 to January 31, 2022, centering on beauty service workers in Seoul, Gyeonggi, and Incheon. For data analysis, SPSS 25.0 program was used. Frequency analysis was performed to identify demographic characteristics, and factor analysis and reliability analysis were performed to understand the validity of the measurement tool. Correlation analysis, A regression analysis was performed. As a result of the analysis, the transient and deterrence of black consumers had a positive (+) effect on anger expression, anger suppression, and turnover intention, and anger expression and anger control had a positive (+) effect on turnover intention. Therefore, it is necessary to raise excessive problems of black consumers or eradicate forced services, and it is believed that proper customer response methods and programs for stress relief should be provided by members.
Keywords
Beauty worker; Black consumer; Behavior perception of black consumers; Expression of anger; Intention to leave;
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Times Cited By KSCI : 2  (Citation Analysis)
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