• Journal of Fashion Business
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• v.28 no.2
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• pp.15-32
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• 2024

This study aimed to investigate the perceptions and preferences of foreigners residing in Korea towards K-fashion. It sought to provide suggestions for the future development of K-fashion targeting this growing demographic. The results revealed that the longer foreigners had lived in Korea, the more positively they rated Korean fashion, shopping, and culture. The majority of foreigners purchased K-fashion items online, with popular choices including T-shirts, jackets, shirts, and jeans. Both men and women identified shoulders as a common problematic area when wearing clothing, with some issues also reported in the lumbar region. In terms of preferences, younger males (teens and twenties) were more inclined towards fads and celebrity wear compared to older males (thirties and forties). Similarly, younger females (teens and twenties) showed a higher preference for functionality and celebrity wear compared to older females (thirties and forties). These findings suggest that men tend to prioritize aesthetic factors when choosing K-fashion, while women prioritize practical considerations. To better cater to foreign consumers, suggestions for the development of K-fashion include promoting it through K-pop stars, considering dimensions related to foreigners' shoulders when designing top items, diversifying colors, sizes, and patterns, and providing English versions of online shopping platforms.

• Journal of the Korean Home Economics Association
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• v.44 no.8
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• pp.117-126
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• 2006

The purposes of this study were to examine the factors affecting the avatar addictive buying behavior. The survey subjects were 220 females and males who had purchased avatar items in the internet. For data analysis, descriptive statistics, factor analysis, t-test and regression analysis were used. In the results, first, the frequency test of quantity of owned items, payment method, main using site, frequency of purchase, and price of purchase was conducted to reveal the avatar addictive buying behavior. Second, the avatar addictive buying behavior was classified into three factors: conspicuous addictive, psychological addictive and habitual addictive. Also, the pursuit of pleasure was classified into three factors: superiority, pastime and enjoyment. Third, flow, vicarious satisfaction, stress, superiority and pastime affected avatar addictive buying behavior. Based on these results, fashion marketing strategies and implications regarding avatar addictive buying were suggested.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.353-359
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• 2000

The purpose of this study was to develop the jacket pattern drafting method for Korean middle-aged women. The study was composed as follows : 1. Body measurement and statistical analysis : Two hundreds and forty four middle-aged women between the ages of forty five and fifty nine were measured on 52 items. 2. Development of new jacket pattern drafting method : Measurement items necessary to draft new jacket pattern were back waist length, bust girth, waist girth, hip girth, back interscye breadth, front interscye breadth, neck base girth, nipple length, nipple to nipple breadth, 1/2 posterior shoulder length and sleeve length. Basic jackets constructed from the experimental patterns were examined through the fitting test. 3. Evaluation of the new pattern drafting method : The sensory evaluations for appearance and comfort were applied to evaluate the new jacket pattern by comparing it with one of the conventional jacket patterns (Lee Hyung-Suk's). According to the result of sensory evaluation, the new jacket pattern was more positive.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.790-800
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• 1995

This study was done to provide basic data for better fittness of infants and children's clothes and to get the developmental aspect of the subjects. The subjects were total 610 infants and children, 302 boys and 308 girls between month 12 to 59. 67 dependent variables were analyzed by the method of Duncan Test as Multiple Range Test among 8 groups anti T-test between male and female of same age groups. Following results were obtained: 1. In Duncan Test of the direct measurement items, the most subjects between group 1 and 8 were significantly different in the majority of dependent varibles, especially in height and length items 2. In Duncan Test of the body indices, as the subjects 'ages are higher, their bodies were balanced with the growth of the girth of their lower body. 3. In T-test, the significant difference between male and female of same month group was appeared mainly from 4th group to 7th group.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.39-51
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• 2006

The purpose of this study is to investigate the fit of ready-to-wear garment for girls at the age of puberty and to find out the respective differences by age and locality. For this study, a questionnaire survey was conducted to 547 girls in Seoul and Gyeonggi-do. As a whole. the largest parts of complaints for unfitness were height, waist circumference and, next hip circumference. According to the result of comparing the fit of ready-to-wear garment by items, the fit of clothing for girls at the age of puberty gets relatively worse with the increase of age in all items except one-piece. As for the fit by parts of ready-to-wear garment, significant differences were observed according to age in the length of sleeve, crotch and the length of upper garments. That is, girls at the age of 10${\sim}$11 were found to think that their clothes are long in the three measures.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.463-470
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• 1995

Anthropological measurements concerning 29 items were made on 37 adult males aged from 20 to 60. Factor analysis was applied in all 36 items. The main results are as gallows 1. Neck girth and need base girth are smaller. in the elder croup than the gouger group. 2. These decrease occur in the frontal part of the neck. 3. Neck frontal width decreases with age, but side depth increases. 4. The back part of the body depth at the level of the shoulder increases with age. 5. For the factor analysis, the third factor is a factor of forms, the variations of which has a relation with age.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.2
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• pp.366-379
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• 1995

This study was performed to provide fundamental data on middle-aged women's upper torso by classifying the upper torso somatotype and analyzing the characteristics of their somatotype. Factor analysis of principal component model was used to 38 directly measured items, and cluster analysis was applied for classification of upper torso forms. Seven factors were extracted from the factor analysis. The first factor represented the items of circumference, breadth, and depth which were related with body size. On the basis of the cluster analysis using factor scores trom factor analysis as being independent variables, the subjects were classified into three groups. Three dress forms were constructed according to the characteristics for each somatotype of subjects, the three-dimensional characteristics of somatotype were analyzied by the moire pattern and horizontal section map of proposed dress forms. Wearing test by moire topography was used to evaluate wearing outline, the ease of clothes and garment space. Moire pattern and horizontal section map were useful to evaluate wearing conditions, and garment space was changed by the characteristics of the body shape.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.704-722
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• 2022

Current studies validate the Body Positive Scale (BP Scale) as a self-assessment instrument that captures four dimensions of the positive body image construct. We developed and evaluated a 17-item BP Scale using two focus group interviews and four independent samples (n = 1,379) of Korean women who completed online survey questionnaires. We generated an initial pool of items via literature review, content validation with experts, and focus group interviews, subsequently refining the items through exploratory analysis (Study 1). We confirmed the BP Scale's underlying dimensions with young Korean female samples (Study 2, Study 4) and with a community sample (Study 3). We also examined the construct validity, internal consistency, and test-retest reliability over a six-week interval. Overall, the results supported that the four-factor BP Scale demonstrates adequate validity and reliability in measuring positive body image among Korean women. The BP Scale provides a method for researchers and practitioners to understand and assess individuals' positive body image in a multifaceted manner.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.189-202
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• 2024

The purpose of this study was to apply the Q methodology to type subjective perceptions of virtual clothing and to examine the characteristics of each type. Perceptions of virtual clothing were analyzed into four types. The first type was the "virtual clothing trusting fit grasping type," who preferred to use virtual clothing and believed that virtual clothing would help them grasp the fit. The second type was the shopping mall adoption-positive design understanding type, which believes that virtual clothing is useful for design understanding and that all shopping malls should have a virtual clothing system. The third type was the environmental pollution reduction virtual clothing purchase type, where the virtual clothing reduces environmental pollution and the user wants to purchase virtual clothing that cannot actually be worn. The fourth type was the actual clothing-like fun-seeking type, in which the virtual clothing resembles actual clothing and the shopper believes that the virtual clothing will make shopping more enjoyable. Depending on the type, the avatar was required to adjust the dimensions of the avatar, enhance the design expression of the garment, equip the avatar with decorative items, and produce virtual clothing for sale.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.2051-2061
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• 2010

Extreme sports refers to sports activities with a high level of inherent danger, such as extreme skiing, snow-boarding, mountain biking, motocross bicycling, aggressive in-line skating, wake-boarding, and paragliding. This study investigates the characteristics of extreme sports participants as group identities through an examination of the differences between extreme sports participants and traditional sports groups in lifestyle and sportswear benefits sought. We composed a total 108-item lifestyle profiles characterized by six lifestyle dimensions (dress, diet, home, recreation, consumption, and sense of values); in addition, we developed 32 items for sportswear benefits sought. The surveys targeted 422 sports participants living in Korea (216 men and 206 women, aged 15-23): 119 extreme sports participants and 303 traditional sports participants. All items were evaluated on a 5-point Likert scale, and SPSS 17.0. was used for data analysis. Exploratory factor analysis was conducted to confirm the substructure of each lifestyle dimension and sportswear benefits sought. The results of the factor analysis on each lifestyle dimension are as follows: 5 factors in dress dimension, 4 in diet, 3 in home, 6 in recreation, 5 in consumption, and 6 in sense of values. Six factors of sportswear benefit sought were identified. A t-test revealed that there were significant differences between the two groups in lifestyle dimensions and sportswear benefits sought. This study reveals that the lifestyle characteristics of extreme sports participants are more likely than traditional sports group to be more self-expressive, more distinctive, more fashion-oriented, more conspicuous, and more brand-oriented, while preferring more active sports, more dynamic leisure, and a more sensible life. Another finding is that extreme sports participants seek the distinctive, conspicuous, and latest sportswear benefits.