Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on Foreigners' Experience ofWearingK Fashion -Focusing on Nepalese, Vietnamese, and Mongolian Foreigners in 20s and 30s-

K 패션 착용경험에 관한 연구 -20~30대 네팔, 베트남, 몽골 외국인을 중심으로-

  • Shreejana Maharjan (Dept. of Fashion & Clothing, Mokpo National University) ;
  • Sujoung Cha (Dept. of Fashion & Clothing, Mokpo National University)
  • Received : 2024.03.01
  • Accepted : 2024.04.25
  • Published : 2024.05.30
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Abstract

This study aimed to investigate the perceptions and preferences of foreigners residing in Korea towards K-fashion. It sought to provide suggestions for the future development of K-fashion targeting this growing demographic. The results revealed that the longer foreigners had lived in Korea, the more positively they rated Korean fashion, shopping, and culture. The majority of foreigners purchased K-fashion items online, with popular choices including T-shirts, jackets, shirts, and jeans. Both men and women identified shoulders as a common problematic area when wearing clothing, with some issues also reported in the lumbar region. In terms of preferences, younger males (teens and twenties) were more inclined towards fads and celebrity wear compared to older males (thirties and forties). Similarly, younger females (teens and twenties) showed a higher preference for functionality and celebrity wear compared to older females (thirties and forties). These findings suggest that men tend to prioritize aesthetic factors when choosing K-fashion, while women prioritize practical considerations. To better cater to foreign consumers, suggestions for the development of K-fashion include promoting it through K-pop stars, considering dimensions related to foreigners' shoulders when designing top items, diversifying colors, sizes, and patterns, and providing English versions of online shopping platforms.

Keywords

References

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