• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.6
• /
• pp.643-653
• /
• 2003

The purpose of this study was to investigate the relation of desire for aesthetic surgery and clothing attitude of female with their body satisfaction, need, and self-esteem. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Results from this research revealed that the correlation of desire for aesthetic surgery with body satisfaction was negative so that female satisfying one's body shape didn't want to have aesthetic surgery. However, aesthetics and sexual attractiveness of clothing had positive correlations with body satisfaction. It was also shown that the need and self-esteem of female affected directly on the desire for aesthetic surgery and the pursuit of clothing aesthetics. Women with higher need for exhibition and dominance were not only concerned about the elevation of their appearance through their clothing but also recognized the value of modifying their appearance through aesthetic surgery. Women with higher self-esteem were interested in the elevation of their appearance through clothing, but the other hand, they showed negative attitude toward modifying their appearance via aesthetic surgery. This result revealed the fact that women with higher self-esteem had a tendency to keep the traditional sense of value and as a result, showed negative attitude toward the aesthetic surgery.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.1
• /
• pp.81-94
• /
• 2019

Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.3
• /
• pp.1-17
• /
• 2013

The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

• The Korean Journal of Food And Nutrition
• /
• v.22 no.2
• /
• pp.286-292
• /
• 2009

This study was conducted to examine the effects of an 8-week weight loss program, on body composition, body shape satisfaction, body shape esteem in 15 obese children. This program included nutritional education and regular physical fitness. After completion of this program, height and body weight increased slightly but body compositions changed. BMI, degree of obesity, and body fat levels dropped slightly, however these differences were not significant. After the 8-week program body weight increased from $63.61{\pm}8.80\;kg$ to $64.07{\pm}9.11\;kg$, degree of obesity and BMI decreased from $151.73{\pm}13.62%$, and $29.08{\pm}2.35$ to $146.60{\pm}12.92%$, and $28.57{\pm}2.26$, respectively, and the percentage of body fat decreased slightly from $42.70{\pm}4.87%$ to $41.46{\pm}4.88%$. There were slight changes in weight of body muscle and lean body mass from $19.62{\pm}3.48\;kg$ and $36.17{\pm}5.78\;kg$ to $20.30{\pm}3.64\;kg$ and $37.16{\pm}6.18\;kg$, respectively. LBM and amount of muscle were higher after this weight loss program. The body shape esteem score increased from $7.60{\pm}4.01$ to $9.00{\pm}6.20$. There was no significant difference in body shape satisfaction before and after the program, and the participants also wanted to be leaner. Finally, body weight, BMI, and body fat showed negative correlations to body shape esteem.

• The Research Journal of the Costume Culture
• /
• v.13 no.3 s.56
• /
• pp.481-493
• /
• 2005

The purpose of this study is to analyze the image evaluation of tailored jacket according to the body type and the degree of satisfaction with the body of middle-aged women. The subjects used for this study were three hundred and twenty three middle-aged women ranging from 35 to 50 years old. We measured their bodies and asked them report to the questionnaire. The results are as follows. There was a significant difference in the image evaluation of tailored jacket according to the body type of middle-aged women. The women of the type I evaluated that X silhouette was the most fascinating, elegant, active, and tender, and the women of the type II, A silhouette. The women of the type III evaluated that H silhouette was the most fascinating, elegant, active, and tender, and the women of the type IV, H silhouette. There was a meaningful difference in the image evaluation of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with the girth of the body, weight, and figure they evaluated X silhouette was more attractive, graceful, active, and soft.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.11
• /
• pp.1346-1361
• /
• 2011

This study examined the body characteristics, perceived body size and body-cathexis according to the stature of women aged 18 to 59. Special focus was on women of short stature; in addition, the study searched for the proper clothing fit and satisfaction level for short women. The 2010 SizeKorea data of 2,586 women aged 18 to 59 was analyzed statistically to find the distribution of stature according to 4 age groups along with the body characteristics and proportion of 3 stature groups in each age group. A questionnaire was conducted with responses from 412 women aged 18 to 59, and the perceived body size and satisfaction with body size of 3 stature groups were studied with 5 Likert scales. Although the stature of Korean women has increased, short stature women (those under 155cm) still represent a high percentage of individuals in Korea. Short women (small in height and length) had unique body characteristics in width, depth, and girth that were distinguished from the characteristics of medium or tall women. Especially, the lower body part of short women had distinct characteristics. Accordingly, it is undesirable to reflect the same ease or same body proportion in clothing construction for the 3 stature groups. Short women perceived their stature and length of upper or lower body as too short and the satisfaction with their body size was lower than medium or tall women. To upgrade the clothing fit and satisfaction of short women, it is necessary to reflect the unique body characteristics of short women in clothing design and construction.

• Journal of Fashion Business
• /
• v.26 no.2
• /
• pp.67-82
• /
• 2022

This study was aimed to investigate the differences in satisfaction and repurchase intention of leggings focused on women who have ever worn leggings. The participants were women in their 10s-50s who were residing in Busan and Gyeongnam, Korea. The survey was taken between July 3rd and 28th, 2021. A total of 313 questionnaires were completed and used in the statistical analysis. The data were analyzed with 𝛘²-test, t-test, ANOVA, etc. using the SPSS. The leggings wearing by demographic characteristics were significantly different for age, monthly income, and occupation. The factors related to leggings postpurchase satisfaction were identified as reshaping body type and utilization, wearing sensation and functionality, design and price, colorfastness to laundry, and quality. As a result of analyzing the difference for leggings postpurchase satisfaction by demographic characteristics, colorfastness to laundry, and quality were significantly different by marital status, reshaping body type and utilization, design and price, and colorfastness to laundry, and quality were significantly different by age. All postpurchase satisfaction factors were significantly different by monthly income. Design and price, colorfastness to laundry, and quality were significantly different by occupation. The variables influencing the level of leggings satisfaction were wearing sensation and functionality, followed by design and price, reshaping body type and utilization, and colorfastness to laundry and quality. The repurchase intention of leggings was significantly different by age and monthly income. The variables influencing repurchase intention of leggings were design and price, followed by reshaping body type and utilization.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.3
• /
• pp.323-336
• /
• 2015

This study explored the effect of Sociocultural attitudes toward appearance on appearance concerns, appearance management behavior, appearance complex, face satisfaction, and body satisfaction. The sample of the study was women aged between 20 and 40 who live in Seoul or Gyeonggi-do. We used 292 questionnaires for the final statistical analysis. Data were analyzed by common factor analysis, and multiple linear regression using SPSS 12.0 / Windows. The results of the study are summarized as follows. First, Sociocultural attitudes toward appearance were classified into internalization and awareness, appearance management into weight control, hair care, make-up, and skin care, and appearance complex into complex from other people and complex from self. Internalization showed significant positive effects on appearance concerns, hair care, weight control, face satisfaction, and body satisfaction; however, there were negative effects on make-up, skin care, and complex from other people. Awareness showed significant positive effects on make-up skin care, weight control, and complex from other people; however, there were negative effects on appearance concerns, hair care, face satisfaction, and body satisfaction.

• Journal of the Korean Society of Costume
• /
• v.64 no.5
• /
• pp.108-124
• /
• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

• Journal of the Korean Society of Food Culture
• /
• v.23 no.6
• /
• pp.820-833
• /
• 2008

The study analyzed the body shape perception, weight control attitude, nutrition knowledge, and dietary habits of 529 high school students in Jeju surveyed from January 14-18, 2008 according to students' body shape satisfaction, with the aim of providing basic nutritional education data to aid in appropriate weight control for high school students. The data were analyzed by descriptive analysis, T-test, Chi-square test, ANOVA, and Pearson's correlation coefficients, using the SPSS Win 12.0 program. The body mass index (BMI) of subjects was in the normal range. With regard to weight distribution, 59.4% of subjects showed normal weight and girls were significantly more underweight than boys. More girls considered themselves to be fatter than boys and tended to be increasingly dissatisfied with their body shape. Both boys and girls were more interested in weight control for obesity and were significantly less satisfied with their body shape. Efforts at weight control and reduction had occurred significantly more often for girls than for boys. Dietary attitude scores were significantly higher in girls than boys. BMI positively correlated to weight control concern and nutrition knowledge positively correlated to dietary attitude. BMI negatively correlated to the body shape satisfaction, which in turn negatively correlated to food ingestion disorders. Therefore, it is necessary to develop a systematic nutrition educational program that can induce changes in dietary behavior and increase accurate perception and satisfaction of body shape.