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http://dx.doi.org/10.5850/JKSCT.2019.43.1.81

The Effects of Appearance-Related Photo Activity and Appearance Comparison on Body Satisfaction -Focusing on the Moderating Effects of Instagram Addiction-  

Lee, Minsun (Center for Perception and Behavioral Research, Incheon National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.43, no.1, 2019 , pp. 81-94 More about this Journal
Abstract
Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.
Keywords
Instagram addiction; Appearance-related photo activity; Appearance comparison; Body satisfaction;
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Times Cited By KSCI : 2  (Citation Analysis)
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