Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effects of Appearance-Related Photo Activity and Appearance Comparison on Body Satisfaction -Focusing on the Moderating Effects of Instagram Addiction-

인스타그램 외모관련 사진활동, 외모비교가 신체만족도에 미치는 영향 -인스타그램 중독수준의 조절효과를 중심으로-

  • Lee, Minsun (Center for Perception and Behavioral Research, Incheon National University)
  • 이민선 (인천대학교 인지행동 연구센터)
  • Received : 2018.10.25
  • Accepted : 2018.12.02
  • Published : 2019.02.28
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Abstract

Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.

Keywords

References

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