• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.13-18
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• 2020

Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

• 공학교육연구
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• 제20권4호
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• pp.51-60
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• 2017

The purpose of this research is to analyze the educational experiences of competent engineering students and finding the reason why they invest their time and efforts engaging in school activities. Five students with high GPA, high K-CESA scores and successful employment or entrance test scores, participated in the survey and the interview. In checking their responses, their activities' records were gathered from school DB. According to the modified framework based on the personal investment theory, the interviews, survey and DB records were analyzed on the sense of self, the social cultural environment, and pattern of behaviors in schools. The competent engineering students are able to manage themselves, in maintaining a good relationship with the collegiate, and in having high self-efficiency. They also tend to put effort into their studies and participate in inbound and outbound school activities. At the last part, freshmen foundation, relationship within college, students' activity related future career, economic stability during studies are suggested for supporting students in universities.

• 한국조경학회지
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• 제33권1호
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• pp.19-32
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• 2005

The role of emotional responses is an important subject of study in consumer behavior. Although the perceived performance and satisfaction related emotions have been studied with increasing quantities in leisure studies or fields of outdoor recreation and tourism, issues concerning the appropriate way to measure these emotional responses remains unresolved. This article reviews the emotion measuring scales, and testify the usefulness of PAD scale based upon 349 questionnaires by users of Phoenix Park(Ski Resort) and Seoul Land(Theme Park) in Korea. It was found that, users' emotional response was closely related with satisfaction in Phoenix Park(Ski Resort); however, users' perceived performance was closely related with satisfaction in Seoul Land (Theme Park). This article argues that the meanings of these findings is due to different characteristics of consumption typology between ski resort and theme park. In conclusion, users' emotional experience may be more useful in understanding skiing activities and in formulating management strategies for ski resorts than theme parks.

• 농촌계획
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• 제14권3호
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• pp.11-17
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• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.

• 농촌지도와개발
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• 제22권3호
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• pp.293-300
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• 2015

This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.

• 대한가정학회지
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• 제44권4호
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• pp.175-190
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• 2006

The purpose of this research is to investigate consumers' experience of using Internet used-item markets in order to determine their motives in such activity. In terms of the Internet used-item market, (1) it contributes to a sound culture of consumption by recycling, (2) as a C2C market, it retains characteristics fundamentally different from the existing one-way type of market, (3) and it offers different characteristics from existing offline-based flea markets. Two significant themes emerged from the study results. First, users of Internet used-item markets passed through various stages such as novice, addict, and expert and learned the techniques for utilizing the used-item market. Second, for fast transactions with generalized Internet banking and the increasing trend for price bargaining emotional exchange among members is being transformed into the pursuit of transactional efficiency.

• 한국철도학회논문집
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• 제5권4호
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• pp.209-214
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• 2002

Belief revision involves integrating new information with the current belief. It is a ubiquitous human activity. A critical feature of belief revision lies in its sequential nature. Railroad system can be described as organic. Engine drivers take a great role in this system. Recently, Hogarth and Einhorn(1992) have posited a belief-adjustment model for updating beliefs. Based on a sequential anchoring and adjustment strategy, the model is important for decision makers. The sequential nature of information processing is affected by some task variables. The purpose of this study is to examin factors which influnce on the Enginr Driver's belief revision process. The factors are the order, experience and task. The difference of belief revision is due to the order and experience level.

• 농촌지도와개발
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• 제26권3호
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• pp.113-126
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• 2019

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.

• PNF and Movement
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• 제17권1호
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• pp.145-156
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• 2019

Purpose: This study suggests clinical reasoning strategies for therapists with little experience in clinical reasoning for the evaluation and treatment of patients with neurological disorders. Methods: The suggested method was the mnemonic PT STRESS whose initials represent the body structure and functions that can affect the activity limits and the items that can cause problems at the functional level in patients with neurological disorders. Results: PT STRESS stands for pain (P), ability of the trunk (T), sensation (S), tone (T), range of motion (R), emotion and endurance (E), muscular strength (strength), and stability (S). It tests and measures problems in the body structure and functions. Conclusion: This study suggests easy clinical reasoning strategies that can be used by therapists who have insufficient experience in the evaluation or treatment of patients with neurological disorders. However, more factors need to be considered in the future with regard to clinical reasoning of the diverse problems of patients with neurological disorders.

• 보건의료산업학회지
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• 제12권2호
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• pp.75-87
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• 2018

Objectives : This study aimed to investigate factors affecting multicultural acceptability of adolescents at individual and environmental levels. Methods : Participants were 2,032 first-year high school students who participated in the 4th-year Korean Children and Youth Panel Survey in 2013. Data were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson's correlation, and multilevel analysis. Results : Individual factors affecting multicultural acceptability of adolescents were health status, ego-resilience, and experience of visiting foreign countries. Learning activity, school regulation, relationship with teachers, and community spirit were significant factors at environmental level. Conclusions : Findings suggest that it is necessary to consider health status, improve positive resilience, activate a multicultural experience program, establish friendly relations with teachers, adhere to social norms, and strengthen community spirit for multicultural acceptability.