Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
권호 표지

Investigation into Consumers' Shopping Experiences in Internet Used-item Markets - Focused on "I-baby" -

인터넷 중고시장 이용 소비자의 쇼핑경험에 관한 자연주의적 접근 - 아이베이비를 중심으로 -

  • Yoo, Hyun-Jung (Dept. of Housing, Interior Design & Consumer Studies, Chungbuk National University)
  • 유현정 (충북대학교 주거환경.소비자학과)
  • Published : 2006.04.30
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Abstract

The purpose of this research is to investigate consumers' experience of using Internet used-item markets in order to determine their motives in such activity. In terms of the Internet used-item market, (1) it contributes to a sound culture of consumption by recycling, (2) as a C2C market, it retains characteristics fundamentally different from the existing one-way type of market, (3) and it offers different characteristics from existing offline-based flea markets. Two significant themes emerged from the study results. First, users of Internet used-item markets passed through various stages such as novice, addict, and expert and learned the techniques for utilizing the used-item market. Second, for fast transactions with generalized Internet banking and the increasing trend for price bargaining emotional exchange among members is being transformed into the pursuit of transactional efficiency.

Keywords

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