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http://dx.doi.org/10.12653/jecd.2019.26.3.0113

Restoration Experiences of Rural Healing Tourism  

Kim, Kyung-Hee (National Institute of Agricultural Sciences, Rural Development Administration)
Hwang, Dae Young (National Institute of Agricultural Sciences, Rural Development Administration)
Publication Information
Journal of Agricultural Extension & Community Development / v.26, no.3, 2019 , pp. 113-126 More about this Journal
Abstract
The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.
Keywords
healing; healing tourism; restoration experience; restoration environment;
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