Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Restoration Experiences of Rural Healing Tourism

농촌 치유관광에서의 회복경험

  • Kim, Kyung-Hee (National Institute of Agricultural Sciences, Rural Development Administration) ;
  • Hwang, Dae Young (National Institute of Agricultural Sciences, Rural Development Administration)
  • 김경희 (농촌진흥청 국립농업과학원) ;
  • 황대용 (농촌진흥청 국립농업과학원)
  • Received : 2019.08.12
  • Accepted : 2019.09.07
  • Published : 2019.09.30
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Abstract

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.

Keywords

Acknowledgement

Supported by : 국립농업과학원

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