• Title/Summary/Keyword: Visitor Satisfaction

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Visitor Circulation in Leisure Spaces using Space Syntax - Focusing on Ouam Traditional Folk Village - (공간구문론을 활용한 전통마을 여가공간의 보행동선 분석 - 외암민속마을을 사례로 -)

  • Song, Na-Guen;Yeo, Jeong-Tae;Ko, Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.1
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    • pp.1-8
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    • 2009
  • User movement is an important factor in determining the amount of the acquired knowledge and information about space contexts. A reasonable circulation plan affects the spatial usage, space revitalization, and activity satisfaction, and is ultimately a means to increase spatial usefulness. On the other hand, a disorderly circulation system causes negative experiences due to difficulties in wayfinding. This research identified the importance of a pedestrian circulation system analyzing the correlation between the spatial configuration index and pedestrian movement, and visitors' movement in the leisure space by using Space Syntax. The research area, Ouam-ri, where numerous guests visit this designated folk village, is a typical case in which a settlement space is used as a leisure space. There was a great deal of risk that visitors would get lost while wandering through the space. Also, it is difficult to induce visitors to tour economically even though the pedestrian circulation configuration of Ouam-ri forms the natural moving line because of its typical tree structure. Additionally adjusting and to supplementing the pedestrian system is required in order for the traditional village, a settlement space, to be used as a leisure space.

Questionnaire Analysis of Behavioral Patterns for the Campus Forest of Kangwon National University (강원대학교 구내림 이용행태에 대한 설문분석)

  • Choi, Jung-Kee;Koo, So-Young;Cho, Sun-Ah;Won, Jong-Hyun
    • Journal of Forest and Environmental Science
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    • v.19 no.1
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    • pp.25-38
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    • 2003
  • This study was carried out to investigate the behavioral pattern of student. faculty. administration staff. and visitor by questionnaire about the campus forest of Kangwon National University. In the question of the necessity of the campus forest. 97% of students. 100% of faculty and 91% of adminstration staff agreed with the necessity of the campus forest and 80% of university members use the campus fores t. The most frequent site of the campus forest was the Yeon-Juk pond for students and adminstration staff and was the site behind the art building for faculty. The main reason for use of the campus forest was mostly a walk. About the questions dealt with one' s satisfaction regarding the campus forest. most members evaluated the average level. and the facilities of physical training were evaluated in the unsatisfied level. The improvements for the campus forest were suggested about conservation of the campus forest. increasing of physical training facilities and the jogging courses. and managing the mineral water and pond. The visitors using the campus forests were mostly retied people or housewives older than 50 years old. 80% of visitors visits mostly in the morning and 70% of the visitors comes to the campus forest by oneself. The main reasons for use of the campus forest were a walk and dipping the mineral water. The most frequent location was the Yeon-Juk pond for the visitors. Most visitors were strongly satisfied with using of the campus forest. In the questionnaire about improvements of the campus forest, the visitors suggested the increasing of physical training facilities. conservation of the campus forest, and establishing more walking roads and benches.

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Potential Ability of Traditional Korean Medical Tourism and Economic Valuation of Sasang Constitutional Typology Diagnosis from Foreigner's Perspective (외국인이 인식하는 한의학 의료관광의 가능성 및 사상체질진단 경제적 가치평가)

  • Kim, Hyoung-Soon;Lee, Hee-Seung;Cha, Byung-Hun;Joo, Jong-Cheon
    • Journal of Sasang Constitutional Medicine
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    • v.23 no.1
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    • pp.115-124
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    • 2011
  • 1. Objectives : This study aimed to provide practical insights on the development of traditional Korean medical tourism and maximize the satisfaction of foreign patients. The main objectives of this study were also to evaluate Sasang Constitutional Medicine(S.C.M.) diagnosis cost from foreigners' perspectives. 2. Methods : For this study, the data were collected from tourists to Korea between January 3, 2010 to February 20, 2010. The sample used in this study was mainly composed of Japanese, Chines and US/Canada, because they are the major national visitor origin group to Korea. The primary data were collected by questionnaire survey using a standardized instrument with a convenience sampling procedure, and efforts of the interviews involved an on-site, self-administrated questionnaire to those sitting or visiting tourist attractions. The total size of the sample was 276 of which 275 showed no missing value against the factors needed for final analysis and were for analysis as an effective sample. SPSS 13.0 for window was used to analyze the collected data on which descriptive statistics and the Limited Dependent(LIMDEP) 8.0 program was used in estimating the willingness-to-pay(WTP) for traditional Korean medical tourism through the Contingent Valuation Method(CVM). A dichotomous choice question form of a CVM was applied to estimating the value. 3. Results and Conclusion: 1. There was significant statistical relationship between attributes when considering medical tourism destination and socio-demographic profiles such as age group, nationality, educational level and occupation. 2. In the level of recognition on Korean medicine, north Americans showed low level of recognition compared to other nationalities. In addition, in terms of age group, 20's and 30's showed low level of recognition on Korean medicine, 3. In relation to the level of interest on Korean medicine, Japanese respondents had higher interesting level on Korean medicine. Also singles had higher level of interest. 4. Regarding preferred Korean medical treatment program, there found significant statistical relationship between Korean medical treatment program and socio-demographic characteristics. 5. The estimating result of the logit model showed that the variables affecting the WTP for Sasang Constitutional medicine diagnosis were offered price and potential ability of medical tourism destination. 6. In relation to WTP for Sasang Constitutional medicine diagnosis, Japanese respondents showed a WTP of USD 62.69 and Chinese respondents showed USD 57.09. On the other hands, respondents from north America and other countries showed a WTP of USD 65.50. In conclusion, from this study, the results found that the opportunities in tradition Korean medical tourism are immense and the possible rewards are numerous. It is time to continue to promote 'Sasang Constitutional medicine' and make the Korean medical tourism programs considering on nationalities, age group, gender and WTP.

Recreation Impacts on Soil and Vegetation and Estimation of Psychological Carrying Capacity in Mt. Bukhan National Park (북한산 국립공원의 토양 및 식생에 대한 이용영향 및 심리적 수용력의 추정)

  • 이경재;김준선;우종서
    • Korean Journal of Environment and Ecology
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    • v.1 no.1
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    • pp.46-65
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    • 1987
  • This study was excuted to measure the user's impact area of the Bukhan Mountain National Park. Eighteen sites of the campsite and the picnic area were sample to measure the impact rating of soil and vegetation. And three belt transects were sampled to analyze soil properties and vegetational change by the user's impact. Also user's psychology was investigated through questionnaires with the visitor and 726 answers were collected from May to June in 1987. The regression equation was significant between the distance and the soil hardness. individual number per 100$m^2$, herb coverage and similarity index from the center of picnic area to the non-use site. The tolerant tree against user's impact are Lespedza maximowiczii. Stephanandra insica, Actinidia arguta Symplocos chinensis for. pilosa and the sensitive trees were Fraxinus rhy chophylla Sorbus alnifolia. and Rhodadendron mucronulatun. The facilities factor and social factor are the most affecting factors to User's psychology by the varimax rotated factor analysis. The carrying capacity of the picnic area was 25$m^2$ per man by the degree of psychological satisfaction.

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A Study on the Choice Factors and Possibility of Traditional Market - Compared to Other Competing Markets Based on Consumer Behavior Analyses - (소비행태분석을 통한 전통시장과 경쟁시장 간 선택요인 및 이용확률 비교분석)

  • Kim, Hyun-Joong;Cho, Kyu-Young;Lee, Seong-Woo
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.81-102
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    • 2010
  • The present study analyzes the choice factors and possibility of traditional and other competing markets through consumer behavior analyses in order to suggest factors that can help reactivate traditional markets. Hence, Multinomial Logit Model is used as it is an optimum model to understand discrete selection. The results suggested some tendencies regarding traditional market. For example, traditional market is more activated when the market is large and has more parking spaces, and when the level of consumer satisfaction is high. While, increased travel distance and time have negative effects on visitor's choice. Governmental supports are turned out to have less to do with the consumer attraction. People with higher incomes tend to prefer other types of market. The results also suggested there is more likelihood of traditional markets being reactivated if the market is not fiercely competing with other types of markets. Internet market is ranked top in consumer's choice possibility, while traditional market is ranked at the bottom. The plausible factors to reactivate traditional market were physical factors(including increasing shops and parking facilities), which is followed by governmental support.

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A Study on the Cognitive Factors of the Space in Pulkuksa Temple at Tohamsan Mountain (토함산 불국사의 공간인식특성에 관한 연구)

  • Huh, Joon;Kim, Yong-Ki;Hong, Kwang-Pyo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.26 no.4
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    • pp.125-134
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    • 1999
  • To analyze in detail the cognitive factors in the sense of place in Korea traditional temples and their occurrence and significance, the questionaring was conducted about the actual condition of visitor's using of and preference for Pulkuksa Temple as an object of the investigation. The result from the analysis of the visitors' sense of respective factors forming the image of the temple is as follows: 1. While the male visitors for outnumbered the female, the female visitors are more satisfied with the senses of the temple than male. The younger visitors are larger in number while the older visitors have the more satisfaction. It took the largest number of the visitors at least three hours to come to the temple. The most numerous are the visitors who came to the temple. The most numerous are the visitors who came to the temple by their own cars. The visitors are coming not only from the Kyunsang Provinces but from all over the country and they made a family trip to the temple. 2. 86 people among the questionees replied that the Tower stands best for Pulkuksa temple. The second largest number of the questionees replied that the main sanctuary does. The third largest number of the questionees replied that the natural environment does. 3. The visitors who came to the temple for sightseeing showed their highest preferences for each of the main sanctuary and the tower. The buddhist visitors also showed the same tendency as non Buddhist ones in their preference. 4. On the whole, the space factors such as buildings and scenes which represent Pulkuksa Temple are the towers such as Sukka Tower and Tabo Tower, the sanctuary buildings such as main sanctuary, the natural scenery such as Toham Mountain, and the steps such as Chungwun-Kyo and Paekwun-Kyo. 5. The potential factors to explain the structural characteristics of the scenery in Pulkuksa Temple are revealed to be a factor of overall valuation, of orderliness, of individuality and of comfortableness, through hypothetical. T.V was 54.1% and the orderliness of Sukkatap was highly evaluated in factor score analysis.

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A Study on Community Member Perception due to Impacts on Development of the Dulegil in Bukhansan National Park (북한산국립공원 둘레길 조성에 대한 지역주민의 인식에 관한 연구)

  • Yoo, Ki-Joon;Han, Bong-Ho;Choi, Jin-Woo;Hur, Ji-Yeon
    • Korean Journal of Environment and Ecology
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    • v.26 no.1
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    • pp.113-124
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    • 2012
  • The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.

A Study on the Push and Pull Factors of Temple Stay in Korean National Parks - Focused on Temples in National Parks in Gangwon-Do - (국립공원 내 템플스테이의 추진요인과 유인요인에 관한 연구 - 강원도 소재 국립공원 내 사찰을 중심으로 -)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.25 no.4
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    • pp.621-630
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    • 2011
  • This research examines the push and pull factors of temple stay in Korean national parks. 152 participants of temple stay in Woljeongsa and Guryongsa in national parks in Gangwon-do area completed a survey to access their reasons for participating in temple stay(push factors) and to evaluate how well the visiting experience performed on a selected set of attributes(push factors). Demographics of respondents were similar to the visitor characteristics of Korean national parks. The result of factor analysis identified 6 push factor domains of 'self actualization', 'health enhancement', 'nature assimilation', 'relationship elevation', 'religious experience', and 'leisure experience'. 6 pull factor domains were 'recuperative quality', 'quality of a temple stay program', 'attributes of a temple', 'user convenience', 'tourism experience' and 'accessibility and transportation'. Satisfaction level of temple stay in a national park was very high of 4.71 in a 5 Likert scale. Gangwon- Do was most preferred with the percentage of 89.2 as a suitable area for temple stay in a national park. Findings of multi-dimensional tourism motivations of temple stay in a national park that encompass nature tourism, cultural tourism and religious tourism is expected to provide useful information for the future development of a more competitive temple stay program and a marketing strategy. However, more defined successive research work is required to generalize findings of wellness oriented push and pull factors of temple stay based on nature in national parks.

Development of Trip Programs with Nature Interpretation Using Geomorphic Characteristics of Mt. Halla (한라산의 지형 특성을 활용한 자연해설 탐방 프로그램의 개발)

  • KIM, Taeho
    • Journal of The Geomorphological Association of Korea
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    • v.19 no.2
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    • pp.17-29
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    • 2012
  • In order to improve a trip pattern in Mt. Halla climbing only to a summit, two trip programs with nature interpretation have been developed using the geomorphic characteristics of Mt. Halla which are distinct from those of mountains in the Korean peninsula. It also aims to help conservation of natural environment of Mt. Halla and to enhance the visitor satisfaction in Mt. Halla. The subalpine trip program is carried out on a 1.5 km-long trail between Wissaeoreum Hut and Janggumokoreum. Program participants are able to learn expertise about, and understand vulnerability of, a subalpine ecosystem, Consequently, the program can obtain an educational attainment getting them to recognize the necessity of preserving the subalpine zone of Mt. Halla as an important natural resource. The mountain river trip program is performed on a 1.5 km-long reach of Byeongmun River between Gwaneumsa trailhead and a gorge upstream of Gurin Cave. The program is capable of exhibiting effectively the river characteristics of Jeju Island using the geomorphic and hydrologic properties of Byeongmun River which differ from those of rivers in the Korean peninsula. Since the subalpine grassland and ephemeral stream of Mt. Halla are the visiting places which are rarely experienced in the Korean peninsula, the program participants can understand the regionality of Jeju Island as well as Mt. Halla through trip activities.

An Approach Using LSTM Model to Forecasting Customer Congestion Based on Indoor Human Tracking (실내 사람 위치 추적 기반 LSTM 모델을 이용한 고객 혼잡 예측 연구)

  • Hee-ju Chae;Kyeong-heon Kwak;Da-yeon Lee;Eunkyung Kim
    • Journal of the Korea Society for Simulation
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    • v.32 no.3
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    • pp.43-53
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    • 2023
  • In this detailed and comprehensive study, our primary focus has been placed on accurately gauging the number of visitors and their real-time locations in commercial spaces. Particularly, in a real cafe, using security cameras, we have developed a system that can offer live updates on available seating and predict future congestion levels. By employing YOLO, a real-time object detection and tracking algorithm, the number of visitors and their respective locations in real-time are also monitored. This information is then used to update a cafe's indoor map, thereby enabling users to easily identify available seating. Moreover, we developed a model that predicts the congestion of a cafe in real time. The sophisticated model, designed to learn visitor count and movement patterns over diverse time intervals, is based on Long Short Term Memory (LSTM) to address the vanishing gradient problem and Sequence-to-Sequence (Seq2Seq) for processing data with temporal relationships. This innovative system has the potential to significantly improve cafe management efficiency and customer satisfaction by delivering reliable predictions of cafe congestion to all users. Our groundbreaking research not only demonstrates the effectiveness and utility of indoor location tracking technology implemented through security cameras but also proposes potential applications in other commercial spaces.