사상체질의학회지 (Journal of Sasang Constitutional Medicine)

  • 제23권1호
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  • Pages.115-124
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  • 2011
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  • 1226-4075(pISSN)
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  • 2287-786X(eISSN)
사상체질의학회 (The Society Of Sasang Constitutional Medicine)
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외국인이 인식하는 한의학 의료관광의 가능성 및 사상체질진단 경제적 가치평가

Potential Ability of Traditional Korean Medical Tourism and Economic Valuation of Sasang Constitutional Typology Diagnosis from Foreigner's Perspective

  • 김형순 (원광대학교 한의과대학 사상체질과) ;
  • 이희승 (호남대학교 관광경영대학 호텔경영학과) ;
  • 차병헌 (을지대학교 보건과학대학 임상병리학과) ;
  • 주종천 (원광대학교 한의과대학 사상체질과)
  • Kim, Hyoung-Soon (Dept. of Sasang Constitutional Medicine, College of Oriental Medicine, Wonkwang Univ.) ;
  • Lee, Hee-Seung (Dept. of Hotel management, College of Tourism and Business Management, Honam Univ.) ;
  • Cha, Byung-Hun (Dept. of Biomedical Laboratory Science, College of Health Science, Eulji Univ.) ;
  • Joo, Jong-Cheon (Dept. of Sasang Constitutional Medicine, College of Oriental Medicine, Wonkwang Univ.)
  • 투고 : 2010.09.01
  • 심사 : 2010.10.13
  • 발행 : 2011.03.31
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초록

1. Objectives : This study aimed to provide practical insights on the development of traditional Korean medical tourism and maximize the satisfaction of foreign patients. The main objectives of this study were also to evaluate Sasang Constitutional Medicine(S.C.M.) diagnosis cost from foreigners' perspectives. 2. Methods : For this study, the data were collected from tourists to Korea between January 3, 2010 to February 20, 2010. The sample used in this study was mainly composed of Japanese, Chines and US/Canada, because they are the major national visitor origin group to Korea. The primary data were collected by questionnaire survey using a standardized instrument with a convenience sampling procedure, and efforts of the interviews involved an on-site, self-administrated questionnaire to those sitting or visiting tourist attractions. The total size of the sample was 276 of which 275 showed no missing value against the factors needed for final analysis and were for analysis as an effective sample. SPSS 13.0 for window was used to analyze the collected data on which descriptive statistics and the Limited Dependent(LIMDEP) 8.0 program was used in estimating the willingness-to-pay(WTP) for traditional Korean medical tourism through the Contingent Valuation Method(CVM). A dichotomous choice question form of a CVM was applied to estimating the value. 3. Results and Conclusion: 1. There was significant statistical relationship between attributes when considering medical tourism destination and socio-demographic profiles such as age group, nationality, educational level and occupation. 2. In the level of recognition on Korean medicine, north Americans showed low level of recognition compared to other nationalities. In addition, in terms of age group, 20's and 30's showed low level of recognition on Korean medicine, 3. In relation to the level of interest on Korean medicine, Japanese respondents had higher interesting level on Korean medicine. Also singles had higher level of interest. 4. Regarding preferred Korean medical treatment program, there found significant statistical relationship between Korean medical treatment program and socio-demographic characteristics. 5. The estimating result of the logit model showed that the variables affecting the WTP for Sasang Constitutional medicine diagnosis were offered price and potential ability of medical tourism destination. 6. In relation to WTP for Sasang Constitutional medicine diagnosis, Japanese respondents showed a WTP of USD 62.69 and Chinese respondents showed USD 57.09. On the other hands, respondents from north America and other countries showed a WTP of USD 65.50. In conclusion, from this study, the results found that the opportunities in tradition Korean medical tourism are immense and the possible rewards are numerous. It is time to continue to promote 'Sasang Constitutional medicine' and make the Korean medical tourism programs considering on nationalities, age group, gender and WTP.

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