• Title/Summary/Keyword: Viewing factor

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Information Search Factor of Consumer Behavior -In case of purchasing electric goods- (소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로-)

  • 강미옥
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.149-161
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    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

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The effect of eSports Direct Spectators' Motivation on Audience Satisfaction and Behavioral Intention Based on Uses and Gratification Theory (이용과 충족이론에 기반한 e스포츠 직접관람자가 관림만족과 행동의도에 미치는 영향 분석)

  • Quan, Lihua;Yoo, Changsok
    • Journal of Korea Game Society
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    • v.22 no.1
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    • pp.109-118
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    • 2022
  • The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.

A Study on "Viewing" and "Being Viewed" Found in Contemporary Fashion - Focus on the Perspectives of Freud, Lacan, and Merleau-Ponty - (현대 패션에 나타나는 ‘봄과 보임’에 관한 연구 - Freud, Lacan, Merleau-Ponty의 시각을 중심으로 -)

  • Kim, Yon-Son;Gaang, Byoung-Suk
    • Journal of the Korean Society of Costume
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    • v.58 no.2
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    • pp.134-148
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    • 2008
  • Methods of delivering products to consumers do not act as less important factor than creative activities to create new product designs. Mobilizing various psychological elements based on human instinct and desire, fashion industry presents a product as an object of envy, gaining viewers' attention. Here, the viewer does not simply take the product as an object to view, but also imagine transformation it will bring. The study of the cause and effects of the interaction, which is found in the relationship between "the viewer" and "what is viewed" is an important factor that needs to be identified in the phase of creation as well as in the aspect of delivery. The relationship between the perceiver and what is perceived features in designs, product advertisements, related articles, and fashion shows in modern fashion, serving as a medium that enables the humans, who must inevitably exist between the two poles such as mind and body, the subject and the object, the ego and non-ego, and the reality and an ideal, to communicate between the poles. Humans cannot do arbitrary acts or make arbitrary selections only as they access to foreign things through instinct, desire, or experienced perception, and they are sometimes positioned passive by things. In the background, as there are human dual characteristics in which they are expressed as the ego and another ego who exists inside of the ego, they not only view an object, but also become an object to be viewed. Many products in modern fashion, as the objects of reciprocal transposition, grow giving illusions to humans. Having a desire for such objects is human's instinct and normal act to keep the life balanced between the reality and an ideal, which is based on the activation of reality function. Furthermore, freely acting rather than ignoring or overcoming the desire may be the act of retrieving one's ownership to the ego.

Legibility Factors of Disparate Image Fomation in Urban Space - Focused on Busan Urban Space - (도시공간의 이질적 이미지를 형성하는 레지빌리티 요소 - 부산시 도시공간을 대상으로 -)

  • Hong, Ji Su;Kim, Jong Gu
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.1
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    • pp.227-237
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    • 2019
  • In terms of the concept of space in urban planning and design, the modern city approaches from the perspective that all spaces are made up of different places based on identity. In this study, we analyzed disparate image by paying attention to the difference between the individual spaces that form the city. And the physical and behavioral factors that respond to the disparate spatial images are derived through legibility measurement. As a result, the urban space in Busan has disparate images such as closure, openness, dynamic + closure, dynamic + openness, quiet space. The following are the legibility factors that make each image stronger. The elements of closure are high-density and high-rise buildings, residence, work, openness appeared as a factor of water space, walking and viewing. Dynamic & Closure is the element of industrial activity, dynamic & openness is open space, water space, swimming element, quiet space image is green space, walking, stay factor.

A Study on the Factors Affecting the Attitude and Behavioral Intention toward the Instagrammable Exhibition: A case study on <Yumi's Cell Special Exhibition>

  • Ji-Su, Park;Bo-A, Rhee
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.2
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    • pp.27-38
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    • 2023
  • The purpose of this study is to shed light on the relationship between perceived value(PV), attitude toward the exhibition(ATYCSE), and behavioral intention toward the exhibition(BITYCSE) through literature review and quantitative research, focusing on <Yumi's Cells Special Exhibition (2020)> as an Instagrammable exhibition. The exhibition has strong entertainment experience quality, and taking pictures has a positive correlation with the satisfaction as well as the immersion, while sharing the viewing experience on Instagram does not influence on the ATYCSE in terms of the PV. Satisfaction also has meaningful correlations with the immersion and the detail factors of BITYCSE. In particular, it can be confirmed that the storytelling factor occupied a superiority over the exhibit factors or the exhibition environment of the Instagram-friendly exhibition, and through this, the importance of storytelling was confirmed. This research unveils implications for the influence of the interactivity and participatory features of the Instagrammable exhibition on the ATYCSE as a potential factor of PV, and the importance of storytelling in Instagrammable exhibitions.

A Study of the Establishment of BIM Design Environment based on Virtual Desktop Infrastructure(VDI) of Cloud Computing Technology (클라우드 컴퓨팅 기술을 활용한 데스크탑 가상화 기반의 BIM 설계 환경 구축에 관한 연구)

  • Shin, Joonghwan;Lee, Kyuhyup;Kwon, Soonwook;Choi, Gyuseong;Ko, Hyunglyu
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.4
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    • pp.118-128
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    • 2015
  • Recently BIM technology has been expanded for using in construction project. Due to the high-cost of BIM infrastructure development, lack of regulations, lack of process and so forth, usage of BIM has been delayed than initial expectations. In design phase, especially, collaboration based on BIM system has been a key factor for successful next generation building project. Through the analysis of current research trends about IT technologies, virtualization and BIM service, data exchange such as drawings, 3D model, object data, properties using cloud computing and virtual server system is defined as a most successful solution. The purpose of this study is to enable the cloud computing BIM server to provide several main functions such as editing models, 3D model viewing and checking, mark-up and snapshot in high-performance quality by proper design of VDI system. Concurrent client connection performance is a main technical index of VDI. Through testing of test-bed server client, developed VDI system's multi-connect control is evaluated. Performance-test result of BIM server VDI effect to development direction of cloud computing BIM service for commercialization.

Vision and Aging

  • Kim, In Suk;Hilz, Rudolf
    • Journal of Korean Ophthalmic Optics Society
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    • v.7 no.1
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    • pp.9-13
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    • 2002
  • It is well known that the maximum amplitude of accommodation decreases with increasing age.(Presbyopia). With single vision lenses presbyopia can be corrected only for one viewing distance. With progressive power lenses presbyopia can be corrected for all viewing distances. But there are some other changes in the visual system with age which can not be corrected by spectacle lenses. Pupillary diameter decreases and the light transmission of the ocular media decreases. Therefore old people need more light, they need better illumination. Cone density in the retina decreases, this is only one example for changes in the sensory system. These changes in the visual system cause changes in visual functions. At the age of 80 visual acuity has decreased to half. Contrast sensitivity for gratings decreases mainly for high spatial frequencies very important is the increase of stray light in the ocular media and therefore the increase of glare. Veiling luminance increases by a multiple of approximately 4, Dark adaptation gets slower and light sensitivity is approximately 2 log units (factor 100) less when the eye is completely dark adapted. Also colour vision gets worse, especially at low luminances. Elderly people have problems with visual tasks which require divided attention between foveal and peripheral vision. An example is the measurement of the useful field of view. This useful field of view be expanded (improved) by visual training.

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Analysis of Setting Indicators for the Selection of Landscape Simulation View Point and their Importance to Improve the Quality of Landscape Plans (경관계획의 질적 향상을 위한 경관시뮬레이션 조망점 선정의 지표설정 및 중요도 분석)

  • Lee, Im jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.709-718
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    • 2016
  • The study considers viewpoints for qualitative improvement of landscape planning based on research literature, books and reports. By classifying items used in this study, evaluation criteria was derived for viewpoint selection using SPSS Statistics. In addition, we establish weights and prioritize viewpoints by measuring the relative importance within the hierarchical index. The analysis results are as follows: First, 16 viewpoints were determined using surveys from experts to establish specific and systematic plans for landscape simulation. Second, with respect to the medium classification level of viewpoint evaluation, the most important factor found was 'view' followed by 'publicness' and 'place.' Third, priority by viewpoint was found to exhibit the following order of relative importance: visual openness of viewpoint, favorability as view target, cultural property space, historicity, public place, gateway place, area where the target can be observed, thickly-populated or most-used place, place where various shapes of targets and surrounding landscape can be identified, ecological protection area, river and waterside area, viewing angle (relief-etching), viewing direction, major roads, distance between the viewpoint and the target, and plains and farmland. These results can contribute to developing systematic and reliable analysis frame for qualitative improvement of landscape planning and evaluating landscape simulation.

The Effect of flow experience of online Taekwondo demonstration on participation and re-visibility : For adult women (온라인 태권도 시범 공연의 플로우(Flow) 경험이 관여도 및 재관람의도에 미치는 영향 : -성인 여성을 대상으로-)

  • Seo, Eun-Mi
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.415-424
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    • 2021
  • This study aims to identify the impact of flow experience on participation and re-view of online taekwondo demonstrations on adult women, and provide practical data to revitalize online taekwondo demonstration performances, promote visitors, and promote adult taekwondo trainees. Visitors who watched the "High Kick" online taekwondo demonstration performance performed by the Kukkiwon Taekwondo Demonstration Team were selected as a population, and a total of 248 copies of the data were finally used by distributing online questionnaires. First, the difference in flow, involvement, and re-visibility due to female visitors' experiences in taekwondo is the perception, time distortion, and involvement except pleasure factors among flow sub-factors. There is a difference in the factors of re-viewing. Second, among the flow factors of online taekwondo demonstration performances, the factors of attention, pleasure, and time distortion were found to have had a positive impact on involvement. Third, the flow factor of online taekwondo demonstration shows a positive effect on the intention of re-watching. Fourth, the level of participation in online taekwondo demonstrations has a positive effect on the intention of re-watching. The results of this study suggest changes in attitudes and behavior, such as increased involvement of female visitors and intention of re-viewing, and it is believed that online performances will help establish a new non-face-to-face cultural performance system.

Analysis of the Importance and Satisfaction of Viewing Quality Factors among Non-Audience in Professional Baseball According to Corona 19 (코로나 19에 따른 프로야구 무관중 시청품질요인의 중요도, 만족도 분석)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.123-135
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    • 2021
  • The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.