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http://dx.doi.org/10.7583/JKGS.2022.22.1.109

The effect of eSports Direct Spectators' Motivation on Audience Satisfaction and Behavioral Intention Based on Uses and Gratification Theory  

Quan, Lihua (Dept. of Culture, Tourism & Content, Kyung Hee University)
Yoo, Changsok (Dept. of Culture, Tourism & Content, Kyung Hee University)
Publication Information
Journal of Korea Game Society / v.22, no.1, 2022 , pp. 109-118 More about this Journal
Abstract
The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.
Keywords
esports; Direct Spectatorship; the uses and gratification theory; motivation;
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Times Cited By KSCI : 3  (Citation Analysis)
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