• Title/Summary/Keyword: Value-Oriented Design

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A Comparative Study on Methods for Implementing VHDL Design Database (VHDL 설계 데이터베이스 구현 방법의 비교 연구)

  • 최승욱;최기영
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.32B no.7
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    • pp.966-973
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    • 1995
  • In this paper, we compare several methods for implementing a VHDL design database through a case study on VHDL tool development system. We implemented three versions of the VHDL design database which the VHDL tool development system is based on. The first version was coded in the C programming language following value-oriented paradigm. The second one was coded in the C++ programming language following object-oriented paradigm. The third one was implemented using an existing object-oriented database. Based on our experience, we present quantitatively the pros and cons of each implementation method. The value-oriented version was most difficult to implement but showed good performance. Compared to the value- oriented version, the C++ version was twice as easy to implement and showed about the same performance. Using an existing object-oriented database allowed easiest implementation but resulted in a 1.5 to 6 times slower version.

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The Impact of Food Service Franchisee's Customer-oriented Activities on Hedonic, and Utilitarian Values and Loyalty

  • JANG, Hae-Jin;WOO, Sung-Keun;LEE, Yong-Ki
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.7-17
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    • 2020
  • Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

A Value-oriented System Integration Project Sizing and Cost Estimation Model (가치중심의 SI (System Integration) 사업 규모 및 비용산정 모형 구축 연구)

  • Kim, Hyun-Soo
    • Asia pacific journal of information systems
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    • v.8 no.3
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    • pp.101-118
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    • 1998
  • The purpose of this study is to construct a value-oriented sizing and cost estimation model for system integration projects. In particular, this study is to build a system architecture design and integration cost model, and a network design and implementation cost model. Unlike software development projects, system integration projects include knowledge-intensive professional services on system architecture and network design areas. Because of these work's high invisibility, the cost of these services is hard to estimate and measure. Therefore, we need to develop value-oriented cost models. This study presents 6 value-oriented cost models, and tests statistical significance of these models with real system integration project data. The results show that cost factors on these models are valid, and models are statistically significant. Future work is needed to integrate various cost models and apply the whole model to field projects to increase model's prediction accuracy.

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Luxury Brand Consumption Values and Signal Preference Based on Cultural and Economic capital (문화자본 및 경제자본에 따른 럭셔리 브랜드 소비가치와 브랜드 시그널 선호도)

  • Lee, Minhee;Lee, Yuri;Ahn, Minyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.4
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    • pp.91-105
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    • 2014
  • As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

A Continuous Network Design Model for Target-Oriented Transport Mode Choice Problem (목표지향 교통수단선택을 위한 연속형 교통망설계모형)

  • Im, Yong-Taek
    • Journal of Korean Society of Transportation
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    • v.27 no.6
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    • pp.157-166
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    • 2009
  • A network design problem (NDP) is to find a design parameter to optimize the performance of transportation system. This paper presents a modified NDP, called target-oriented NDP, which contains a target that we try to arrive in real world, and also proposes a solution algorithm. Unlike general NDP which seeks an optimal value to minimize or to maximize objective function of the system, in target-oriented NDP traffic manager or operator can set a target level prior and then try to find an optimal design variable to attain this goal. A simple example for mode choice problem is given to test the model.

The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone (디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로)

  • Ryu, Sung-Il;Kim, Jin-Woo;Jang, Seong-Keun
    • Korean Management Science Review
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    • v.24 no.1
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    • pp.1-24
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    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

A Study on the Customer-Oriented Design Using Desirability Function and Taguchi Method (호감도 함수와 다구찌 법을 이용한 고객지향설계에 관한 연구)

  • Jae Hun Jo;Ji Ho Lee;Jong Pil Park;Yoon Eui Nahm
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.4
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    • pp.99-108
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    • 2022
  • Today, as technology advances and market competition for products intensifies, the product design to improve customer satisfaction by accurately identifying customer needs is emerging as a very important issue for company. Accordingly, the customer-oriented or customer-centered design that maximizes customer satisfaction by grasping and analyzing customer requirements is in the spotlight as an important design theory. In this study, the customer-oriented design is defined as finding the optimal value of design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer satisfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, this study presents a new method for modeling the customer preference structure as the different sets of desirability functions for multiple quality characteristics and proposes a new customer-oriented design approach by applying the desirability functions to Taguchi's robust design process to deal with multi-characteristic design problem. Finally, the proposed method is illustrated with the Kansei engineering design problem of wine glass.

디자인 중심 신제품 개발 전략의 성공 요인에 관한 연구 - 초콜릿 폰 개발 사례를 중심으로 -

  • Jang, Seong-Geun;Ryu, Seong-Il;Kim, Jin-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.545-559
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    • 2006
  • The function of product design has been an important part for success on new product development We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other parts and to change member's mind from engineer-oriented to market-oriented.

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Preferences for Fashion Jewelry Depending on Consumption Value (소비가치에 따른 패션주얼리의 선호도)

  • Kim, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.567-576
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    • 2012
  • This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear (라이프 스타일이 애슬레저 웨어 제품추구혜택과 제품구매의도에 미치는 영향 연구)

  • Kim, Se Na;Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.723-735
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    • 2017
  • The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.