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The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear

라이프 스타일이 애슬레저 웨어 제품추구혜택과 제품구매의도에 미치는 영향 연구

  • Kim, Se Na (Dept. of Design, Chung-Ang University) ;
  • Jung, Hye Jung (Da Vinci College of General Education, Chung-Ang University) ;
  • Oh, Kyung Wha (Dept. of Fashion Design, Chung-Ang University)
  • 김세나 (중앙대학교 디자인학과) ;
  • 정혜정 (중앙대학교 다빈치 교양대학) ;
  • 오경화 (중앙대학교 디자인학부 패션디자인전공)
  • Received : 2017.10.11
  • Accepted : 2017.12.20
  • Published : 2017.12.30

Abstract

The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.

Keywords

Acknowledgement

Supported by : 한국연구재단

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