Browse > Article
http://dx.doi.org/10.5805/SFTI.2017.19.6.723

The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear  

Kim, Se Na (Dept. of Design, Chung-Ang University)
Jung, Hye Jung (Da Vinci College of General Education, Chung-Ang University)
Oh, Kyung Wha (Dept. of Fashion Design, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.19, no.6, 2017 , pp. 723-735 More about this Journal
Abstract
The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.
Keywords
lifestyle; athleisure wear; pursuing benefits; purchase intention; group comparison by age;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
연도 인용수 순위
1 Kang, M. H., & Cho, K. M. (2014). A study on how types of outdoor brand marks affect the quality of customer relationship, brand loyalty and purchasing intention. A Journal of Brand Design Association of Korea, 12(3), 235-255.   DOI
2 Kim, G. B. (2012). A study on the elderly women's clothing purchasing behavior according to their lifestyle. Unpublished master's thesis, Sookmyung Women's University, Seoul.
3 Kim, J. H., & Shin, S. Y. (2011). Clothing values and casual wear purchase behaviors according to 20's and 30's male lifestyles. Fashion & Textile Research Journal, 13(4), 487-498.   DOI
4 Kim, J. H., & Hwang, J. S. (2013). Effects of fashion involvement and internet shopping familiarity on purchase behavior in mobile fashion shopping. A Journal of Design Trend of Korea, 38, 199-214.
5 Kim, M. Y. (2016). A study on athleisure fashion design shown in the modern fashion. Proceedings of the Korea Fashion & Costume Design Association, Korea, pp. 66-67.
6 Kwon, J. S. (2016). A study on the athleisure of characteristics in modern fashion. Korean Fashion & Costume Design Association, 18(4), 101-116.
7 Kwon, J. S. (2017). Athleisure of the expression tendency and characteristics in fashion industry. The Korean Entertainment Industry Association, 11(2), 25-35. dol:10.21184/jkeia.2017.02.11.2.25   DOI
8 Lee, K. Y., & Lee, I. S. (2015). A study on the style of Athleisure look in modern fashion. Proceedings of the Korea Fashion & Costume Design Association, Korea, pp. 71-74.
9 Lazer, W. (1963). Life style concept and marketing. To-ward scientific marketing. Chicago, IL: A. M. A.
10 Lee, D. A., & Ahn, I. S. (2016). A study on characteristics of athleisure design in domestic and international brand. The Korean Society of Illustration Research, 48, 27-36.
11 Lee, O. H. (2005). A study on the Japanese female college students' lifestyle and clothing benefits sought. The Research Journal of the Costume Culture, 13(6), 857-870.
12 '2017 BRANDZ TOP 100'. (2017, June). Millward Brown. Retrieved August 14, 2017, from http://www.millwardbrown.com/brandz/top-global-brands
13 'American sportswear industry growing in the hustle and bustle'. (2016). KOTRA. Retrieved April 4, 2017, from http://news.kotra.or.kr/user/globalAllBbs/kotranews/album/2/globalBbsDataAllView.do?dataIdx=155045
14 'Athletics, from sports to outdoor'. (2016). Fashion Seoul. Retrieved July 1, 2017, from http://www.fashionseoul.com/111136
15 'Factual survey of national sports participation for all'. (2017). Korea Culture & Tourism Institute. Retrieved August 15, 2017, from http://www.kcti.re.kr/index.dmw
16 'Border between daily wear and sportswear'. (2017). Chosun Media. Retrieved March 25, 2017, from http://pub.chosun.com/client/news/viw.asp?cate=C01&mcate=&nNewsNumb=20170122821&nidx=22822
17 Cho, S. M., & Koh, A. R. (2008). A study on lifestyle and sportswear benefits sought according to consuming desire of sports. Journal of the Korean Society of Clothing and Textiles, 32(3), 418-430.   DOI
18 Cho, Y. J. (2011). The influence of male consumers' clothing benefits sought on purchase intention of functional clothing: focused on well-being health consciousness and age. Fashion & Textile Research Journal, 13(6), 900-908.   DOI
19 Choi, J. E., Kim, I., & Hwang, S. J. (2014). A study on brand familiarity in outdoor sports brand and consumer reaction by type of ads. A Journal of Brand Design Association of Korea, 12(3), 33-52.   DOI
20 Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer behavior (5th ed.). New York: The Dryden Press.
21 Han, H. J. (2016). Outdoor clothing purchasing tendencies among fashion lifestyle segments. The Research Journal of the Costume Culture, 24(2), 218-232.   DOI
22 Han, Y. J., Hwang, S. J., & Chun, H. K. (2013). Effects of in-store experiences on store satisfaction, sportswear brand preference and purchase intention - Focus on moderating role of impulse buying tendency -. Journal of the Korean Society of Costume, 63(8), 90-105.   DOI
23 '2016 Sportswear market share in Korea'. (2017). Samsung Fashion Institute. Retrieved August 20, 2017, from http://www.samsungdesign.net/Index.asp
24 '2017 Athleisure-wear market forecasts'. (2016, December). Korea Federation of Textile Industries. Retrieved July 28, 2017, from http://www.kofoti.or.kr/
25 Liang, Y., Liu, C., & McRoberts, L. B. (2017). College students' acceptance of online mass-customized athletic shoes. Fashion & Textiles, 4: 15. doi: 10.1186/s40691-017-0095-z   DOI
26 Hwang, J. S. (2008). The effects of perception of appearance importance on sportswear benefits sought, evaluative criteria, and image preferences of female consumers. Family and Environment Research, 46(7), 59-69.
27 Jin, H. J. (2012). The benefits sought for the bedding and consumers' characteristics - Focus on the lifestyle and demographic characteristics -. Fashion & Textile Research Journal, 14(2), 242-250. doi: 10.5805/KSCI.2012.14.2.242   DOI
28 Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion & Textiles, 3: 20. doi: 10.1186/s40691-016-0072-y   DOI
29 Lee, Y. J., & Park, M. J. (2013). The middle-aged consumer's using active wear as casual wear based on the clothing benefits. The Research Journal of the Costume Culture, 21(5), 765-779.   DOI
30 Lee, Y. J. (2014). Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives -. The Research Journal of the Costume Culture, 22(3), 468-480.   DOI
31 Moon, T. Y. (2011). Impact of lifestyle and clothing shopping orientation on repurchase intention in sport-wear consumers. Journal of Sport and Leisure Studies, 46(1), 323-335.
32 Nam, C. H., Dong, H., & Lee, Y. A. (2017). Factors influencing consumers' purchase intention of green sportswear. Fashion & Textiles, 4: 2. doi: 10.1186/s40691-017-0091-3   DOI
33 'NPD Group Research 2015'. (2016, December). Forbes. Retrieved July 20, 2017, from https://www.forbes.com/#2b33c2d02254
34 Park, Y. J., & Ha, J. S. (2017). A study on color utilization of outdoor clothing - Focused on jackets for Korean 20s-40s -. Journal of the Korean Society of Fashion Design, 17(2), 145-167. doi:10.18652/2017.17.2.9   DOI
35 Park, H. R., Park, M. R., & Cho, S. H. (2015). College students' experience and intention to purchase organic clothes according to their lifestyle characteristics. Journal of the Korea Academia-Industrial Cooperation Society, 16(5), 3087-3098.   DOI
36 Park, H. W. (2005). A study on pursuing benefit and satisfaction at casual and official wear of fashion outlet users. Journal of the Korean Society of Clothing and Textiles, 29(3), 523-534.
37 Park, J. H. (2017). Characteristics of the athleisure look in the Alexander Wang collection. Unpublished master's thesis, Hanyang University, Seoul.
38 Park, Y. J., & Hwang, J. S. (2012). Use and purchase behavior of climbing wear based on the consumer's lifestyles. Journal of Korea Design Forum, 35, 291-307.
39 Peter, J. P., & Olson, J. C. (1987). Consumer behavior. Marketing strategy perspectives. Homewood: Irwin.
40 Shim, J. H., & Ywoun, M. H. (2007). A study on image preferences of fashion product according to life-style groups - Focused on middle-aged women between 35 and 59 years old. Journal of Korean Society of Design Science, 20(3), 5-14.
41 Shin, S. Y. (2001). A study on the shopping orientation, importance of store attributes, and self-image according to the clothing benefits of the adult males of twenties and thirties. The Research Journal of the Costume Culture, 9(6), 818-829.
42 'Why Nike Under Armor is so good'. (2016, October). Fashion Seoul. Retrieved July 1, 2017, from http://www.fashionseoul.com/125332
43 'Womens' athleisure booms in the sportswear market'. (2017, May). The Hankyoreh. Retrieved August 1, 2017, from http://www.hani.co.kr/arti/economy/consumer/794608.html