• Title/Summary/Keyword: VISITOR SURVEY

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Evaluation of the ODA Forest Cooperation Projects in Korea through Stakeholder and Visitor Survey - A Case Study of the Rumpin Seed Source and Nursery Center Projects in Indonesia - (이해관계자와 이용객 설문 조사를 통한 국내 ODA 산림협력사업 평가 연구 - 인도네시아 룸핀양묘장 사업을 대상으로 -)

  • Lee, Hyun-Jung;Kim, Whee-Moon;Kim, Kyeong-Tae;Kim, Young;Choi, Jae-Yong;Song, Won-Kyong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.2
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    • pp.19-37
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    • 2021
  • It is essential that the evaluation of official development assistance (ODA) projects is conducted based on empirical research for the performance and improvement of the project. This study intended to quantitatively figure out the actual status and performance of ODA projects. The performance of the Rumpin Seed Source and Nursery Center project implemented by the KOICA was evaluated in items of relevance, efficiency, effectiveness, impact, sustainability, which are OECD Development Assistance Committee(DAC) evaluation criteria. From August 26, 2019 to August 29, 2019, a survey was conducted on 50 visitors and 54 stakeholders of the Rumpin Seed Source and Nursery Center. Through on-site survey, problems in the donation project and operation in Indonesia were identified and measures for improvement was grasped. As a result of the study, the value scored by OECD DAC evaluation criteria of the Rumpin Seed Source and Nursery Center project based on the Economic Development Cooperation Fund(EDCF) evaluation grade was evaluated as a very successful class in all items. The average score of the recognition question was 4.08 points for visitors and 4.08 points for stakeholders, and the average score for the satisfaction question was 4.37 points for visitors and 4.11 points for stakeholders, which were high overall in both groups. The main factor that affects the project awareness of the visitors was the fact that the Rumpin Seed Source and Nursery Center was created based on Korean technology, and it was confirmed that Indonesia's own items related to similar projects had a great influence on the project satisfaction. In the case of stakeholders, project support in Korea affected their recognition, and it was found that relevance, efficiency, effectiveness items had the greatest impact on the level of project satisfaction of stakeholders derived from the DAC individual evaluation results. Efforts are required to increase the main factors by reflecting the results of each item and to preserve and maintain the project. This study is significant in determining the performance of the ODA project based on empirical data, and it is believed that it can be used as basic data for supplementing and strengthening the project in the future.

The Analysis of Visitor′s Behavior in Sobaeksan National Park (소백산 국립공원의 이용객 행태분석)

  • 김용근
    • Korean Journal of Environment and Ecology
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    • v.6 no.2
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    • pp.218-228
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    • 1993
  • Visitors to Sobaekson National Park were surveyed from August 6 to 9 and from October 16 to 18. During this time. 773 visitors were contacted. Of those individuals, 61.7% were males. 40.8% of respondents reported that they had gone beyond high school. and almost one-half (46.9% ) had gone as far as college. 52.8% were 20 years of age. Over one-half (55.8% ) of the survey respondents were making their first trip to Sobaeksan National Park. The largest percentage of respondents were reported that they visited Sobaeksan Nat'l Park for enjoying natural landscape. In group type, 62% were traveling with their asociates or friends. In activity characteristics. 62.9% were day-time visitors, and 37.8% mentioned carrying in their own food. The majority of visitors perceived that landscape interpretation boards were useful to understand Sobaeksan Nat'1 Park. Most respondents were not likely to intervene to stop other visitors' depreciative behavior.

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Analysis of Consciousness on Land for the Another Use After Quarrying (채석장의 채석작업 후 부지 활용에 대한 의식 분석)

  • Park, Jae-Hyeon;Lee, Joon-Woo;Park, Chong-Min
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.13 no.3
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    • pp.143-151
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    • 2010
  • This study was carried out to use efficiently forest resources through the survey of analysis of consciousness for the application of other use following quarrying. The application types of other use following quarrying were 366 people (49.5%) for forest recreation, 164 people (22.2%) for facility application, 117 people (15.8%) for vacation facility, and 93 people (12.6%) for tree planting types. According to the test of independence between facility utility types and gender, male preferred the leisure facility type, but female preferred the forest recreation type. The tree planting type was not related to the gender, but male preferred facility application types. Also, female preferred a static use type such as recreation and walking, while male preferred a dynamic use type such as the leisure and facility application types. According to the test of independence between facility application and occupation types students and company employees preferred the leisure facility type, while school faculty and staff, self employees, and housewives preferred the forest recreation type. Public servants preferred tree planting and facility application types. The sojourn time was the overnight and 6-8 hours in the leisure facility type, within 4 hours in the forest recreation and tree planting types, and 6-8 hours in the facility application types. Other use plans of the quarry site following quarrying will be needed to establish quarry facility application models with consideration for visitor's preferences.

Study of Deceloment of Ecological Urban Open Space in Eastern Area, Japan(II) : establishment and operation of nature observation facilities (일본 관동지방의 도시내 친자연공간 조성에 관한 사례연구(II) : 자연관찰시설의 설치 및 운영)

  • Cho, Woo
    • Korean Journal of Environment and Ecology
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    • v.11 no.3
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    • pp.253-269
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    • 1997
  • This study has been surveyed the establishment and operation of nature observation facilities in the urban ecological open space of Eastern Area, Japan. Major nature observation facilities were visitor centers, nature trails and environmental facilities of nature trail. Also, interpretation as an approach to communicating and understanding of nature was progressed variously in study sites. Interpreters were park rangers and naturalists and volunteers. Major activities of the volunteers were the interpretation, environmental management and monitoring, and communication paper publication. The education materials for self-guiding of ecological open space were from two types to four types. In the advertisement methods, the advertisement through the notice paper of metropolitan, city, and destrict was the most and internet homepage, electronic communication bullentin of district, cable TV, and fax service were utilized in the four survey sites.

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An Economic Estimation of Tourism Effects by Travel Cost Method -Application for Daeho Rural Tourism & Leisure Complex- (여행비용접근법(TCM)에 의한 관광효과 추정 - 대호농어촌관광휴양단지를 중심으로 -)

  • Ryoo, Young-Hee;Lim, Jae-Hwan;Koo, Seung-Mo
    • Korean Journal of Agricultural Science
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    • v.31 no.2
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    • pp.123-134
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    • 2004
  • Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

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Valuing Estimation of forest healing function of Jangseong Healing Forest (장성 치유의숲의 산림치유기능에 대한 가치평가)

  • Kim, Jin-Seon;Kim, Eui-Gyeong;Kim, Dong-Hyun;Shin, Hye-Jin
    • Journal of Korean Society of Forest Science
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    • v.103 no.3
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    • pp.453-461
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    • 2014
  • As interest in 'Forest therapy' continues to increase, local governments as well as Korea Forest Service (KFS) are actively promoting a project to create 'healing forests' nationwide. In this situation, it is necessary to examine whether such a policy is suitable. Therefore, the main purpose of this study is to estimate the use value of Jangseong healing forest which is the most-visited place among the national healing forests. To achieve this aim, a survey of randomly selected 400 visitors was conducted in Jangseong healing forest. 391 surveys were used for analysis, excluding 9 untruthful answers. And 1.5 bounded dichotomous choice contingent valuation method (CVM) was used to estimate the economic value of Jangseong healing forest. As a result, the average willingness to pay ($wTP_{mean}$) for the use fee of Jangseong healing forest was 35,010 won per visitor per day. And the annual use value of Jangseong healing forest was estimated to be worth almost 7.5 billion won.

A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism (문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구)

  • Ji, Dae-Wook;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.607-624
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    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

The Planning of Tourism Resource in Gokun-gugok (곡운구곡 관광자원화 계획)

  • Kim, Hyun
    • Journal of Korean Society of Rural Planning
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    • v.13 no.2
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    • pp.133-142
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    • 2007
  • Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

Tourists' Circulations and Behaviors in Dark Tourism Site (Focused on Seodaemun Prison History Hall) (다크투어리즘 관광자의 관람동선 및 관람행태(서대문형무소 역사관을 대상으로))

  • Triana, Lolitasari Ade;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.198-210
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    • 2016
  • The purpose of this study is to analyze the tourists' circulations and behaviors at one of the representative dark tourism sites in Seoul, named Seodaemun Prison History Hall. This study conducts direct observation and behaviour tracking or follow-up survey based on traffic circulation and visitors' Muse-Ethogram extracted from the previous studies. The result of tourists' actual circulations shows that main tourists' flows of study areas consist of 3 approaches; suggested, unstructured and directed approaches. And tourists' behaviors such as moving(M), stop looking(SL), and reading(RE) reveal with the highest frequency. This study finds the 'expressing feeling(EXP)' as a new visitor' behavior in dark tourism site. The highest frequency of visitors' movement patterns is stop looking-reading-move(SL-RE-M). The results of this study could be used as a planning and design guidelines of dark tourism related to exhibition circulation, visitors' behaviors and development of exhibition content.

Potentials and Challenges of the Usability of Art Museum Mobile Applications (미술관 모바일 애플리케이션의 사용성에 대한 잠재력과 문제점)

  • Rhee, Boa
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.4
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    • pp.103-110
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    • 2015
  • The biggest challenge of managing mobile interpretative device is that visitors do not have the mobile experience. Thus, in the research of the mobile application of the Leeum (Samsung Museum of Art), a short orientation session as a treatment was provided to survey participants to make them use of a mobile experience. The orientation solved the problem of hesitancy of using smartphone in other researches, it was simultaneously the uniqueness of the methodology. Based on the research data, their satisfaction with visiting experience and with using the application appeared to be relatively high. A half of participants used the application for 10 minutes which is accounted for 20-30% of the total viewing time. Participants (80.3%) engaged in each exhibit with the application in less than 30 sec.-1 minute. Comparing with the average time of engagement (10-30 sec.) for each exhibit without using mobile applications, it is possible to conclude that the mobile application notably contributed to make participants engage with exhibits longer.