• 실천공학교육논문지
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• 제6권2호
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• pp.111-117
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• 2014

이 연구에서는 취업정보센터 웹사이트 이용자의 컨텐츠 특성(사용자 편의성, 정보성, 고객서비스성)에 대한 지각이 이용자 반응(이용자 만족도, 이용자 애호도)에 미치는 영향을 분석하였다. 주요 연구결과로 첫째, 취업정보센터 웹사이트 컨텐츠 특성들은 이용자 만족도를 36.4% 설명하는 것으로 나타났고, 상대적 영향력은 정보성, 사용자편의성, 고객서비스성 순으로 나타났다. 둘째, 취업정보센터 웹사이트 컨텐츠 특성들은 이용자 애호도를 36.2% 설명하는 것으로 나타났고, 상대적 영향력은 정보성, 고객서비스성, 사용자편의성 순으로 나타났다. 이를 통해 취업정보센터 웹사이트 이용자들의 만족도와 애호도를 높이기 위해서는 웹사이트 컨텐츠에 대한 고려가 중요함을 알 수 있었다.

• 산경연구논집
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• 제9권1호
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• pp.51-65
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• 2018

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

• 대한건축학회논문집:구조계
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• 제35권4호
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• pp.193-200
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• 2019

Maintenance services provided to users in buildings are not sufficient simply to provide them, but it is necessary to provide them with a service system that can accurately identify and respond to users' needs. This study analyzed the relationship between user satisfaction with the helpdesk service corresponding to the building claim and the quality of service of the maintenance organization to identify the interaction between the user and the maintenance organization in the building. We then examined whether there were significant differences between the buildings in terms of variables in the helpdesk service that affect the user's satisfaction. It was also presented as a measure of the quality of service of the SERVQUAL tool to assess the potential for building maintenance response strategies. Research shows that each building has a helpdesk service item that is significant in user satisfaction and empathy has emerged in a typical dimension as SERVQUAL dimension.

• 유통과학연구
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• 제22권3호
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• pp.83-92
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• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

• 한국조경학회지
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• 제40권6호
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• pp.60-69
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• 2012

전주시 건지산 UD 숲길은 2008년 한국토지공사 초록사회 만들기 공모사업의 일환으로 전북생명의 숲이 주관하여 설계 및 시공이 추진되었다. 이 연구는 이용자 만족도, 이용자 수 조사의 이용후 평가를 통해 UD 숲길 설계의 적정성을 평가하는데 목적이 있다. 연구결과, 건지산 UD 숲길의 주이용자는 60대 이상의 지역주민이 전체이용자의 37%를 차지하며, 이용목적은 산책과 휴식 51.5%, 운동 및 재활치료 40.6%로 나타났다. UD 숲길 만족도는 5점 리커트 척도에서 3.91로 나타났고, 전체 만족도에 영향을 미치는 주요 요소는 관리, 이용충돌, 폭과 경사에 대한 만족도 순서로 나타났다. 이용자수 조사에서 교통약자는 UD 숲길 45명, 기존 숲길 6명으로 나타났다. 연구결과를 통해 건지산 UD 숲길은 교통약자의 이용을 유도하고, 일반인과 교류할 수 있는 기회를 제공하는 것으로 나타났다. 또한 UD 숲길 주변의 높은 경관만족도는 기존지형과 수목을 가능한 보존하고, 목재 데크를 설치함으로써 기존 자연경관이 잘 유지된 점을 나타냈다. 건지산 UD 숲길의 이용후 평가는 도시숲길 조성시 장애인, 노인, 약자, 임산부, 어린이 등 다양한 신체조건의 이용자들이 안전하고 편리하게 이용할 수 있도록 유니버설 디자인 개념의 도입 필요성을 나타내주고 있다.

• 한국조경학회지
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• 제32권2호
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• pp.11-24
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• 2004

The purpose of this study is to present data on the human activities responding to the physical environment of ‘Ulsan’s Grand Parks by evaluating user behavior and activity, visiting motivations, and user satisfaction. This study was conducted using multi-methods such as interviews and questionnaires surveys. The main findings of this study can be summarized in six parts as follows: \circled1 Behavior patterns showed that the users visited the park left within 30 minutes and the frequency of visits was 1 or 2 times per week. They spent their time mostly on ‘walking’ and ‘picnicking’. The users visited regardless of the seasons or the day of the week. \circled2 The priorities for improvements were analyzed as follows: the users expressed their demands for ‘shadowing facilities’ like shelters and pergolas because they used these facilities frequently. Also, the users would like an ‘event program’, ‘sign system’ and ‘guide program’. \circled3 Analysis of the the user’s perception of the park showed that they perceive the park as ‘representative source of the landscape and open space in Ulsan and place for making contact with nature. \circled4 In examining the visiting motivations of the users of Ulsan Grand Park, it was revealed that people use the park for ‘time with family and friends’, ‘to escape from city life’, ‘to relieve fatigue. As a result of factor analysis, 4 factors were identified such as ‘physical motive(MF1)’, ‘exploratory motive(MF2)’, ‘social motive(MF3)’ and ‘emotional motive(MF4). \circled5 Park users’ evaluation for park facilities showed that people are satisfied with most of the facilities and especially, they have high level of satisfaction for ‘footpaths’, ‘squares’ and ‘picnicspace’. The evaluation of the park user’s of activity reveals that they are content with nearly all the variables. Especially, they have high level of satisfaction for the variables of ‘convenience for dynamic activities’, ‘making of a beautiful atmosphere, ‘accessibility from the outside’ and, ‘convenience in group activitie. Factor analysis of the park user’s of activity revealed 5 factors such as ‘convenience and interest factor (AF1)’, ‘park maintenance, management and use program(AF2)’, ‘visual beauty(AF3)’, ‘safety and accessibility(AF4)’ and ‘crowding(AF5)’. \circled6 Regression analysis was employed to get the predictor factors of overall satisfaction with a result of 60.0%($R^2$). The variance was explained as ‘quality of the picnic space’, ‘convenience and interest factor while using the park’, ‘park program for maintain and management in the park’, ‘visually beauty while using the park’, ‘safety and accessibility of the parks’, ‘quality of the pond’, ‘crowding’, ‘quality of the square’.

• 산경연구논집
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• 제9권12호
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• pp.31-43
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• 2018

Purpose - Smartphone shopping malls provide customers with a variety of tangible and intangible services including web sites, web design, use convenience, information for products and shopping and various after services. Accordingly, it is needed to expand and classify service qualities based on the various services provided by smartphone shopping malls, and then analyze path structures of smartphone shopping malls' qualities → customer satisfaction → behavioral intention. The purpose of this study is to categorize the qualities of smartphone shopping mall users based on the e-SERVQUAL by Lee(2002) and the SERVQUAL by Parasuraman et al.(1988, 2005), the smartphone shopping malls' service qualities based on service quality of smartphone shopping malls used in the previous use studies, and the Website quality factors of service industry and to analyze path structure of smartphone shopping mall's qualities → customer satisfaction → behavioral intention on college students in order to confirm the system of smartphone shopping malls' qualities. Research design, data, and methodology - This study's survey was carried out on the college students of university located in northeastern of Seoul. It was from December 7 - 15, 2017, and a total of 240 questionnaires were distributed, with 228 collected. Of them, effective questionnaires used in the final study were a total of 201 except 27 that couldn't be used. In this study, empirical analysis was done with factor analysis, correlation analysis, multiple regression analysis, simple multiple regression analysis and moderating regression analysis by using Statistics Package SPSS18.0. Results - The study results are as follows: First, smartphone shopping malls' qualities were classified into six categories like customer system quality, Web design quality, convenience quality, information-offering quality, service quality, and product quality. Second, it showed that system quality, Web design quality, and information-offering quality had a positive impact on customer satisfaction, respectively. Third, it suggested that quality factors of smartphone shopping mall users had a positive impact on customer satisfaction in the order of quality, information-offering quality, system quality and Web design quality. Finally, it showed that customer service quality, product quality, and convenience quality did not have a positive impact on customer satisfaction. In addition, it said that customer satisfaction of smartphone shopping mall users had a positive impact on behavioral intention and thereby, the higher the customer satisfaction was, the higher the relations between reuse intention and recommendation intention were. Meanwhile, moderating regression analysis showed that trust did not have moderating effect in the relations between customer satisfaction and behavioral intention. The above study revealed that smartphone shopping malls' qualities were classified into six categories and it was possible to generalize after empirical analysis was made in the path structure. Conclusions - Smartphone shopping mall users consider usefulness of obtaining shopping information and quality on quick and abundant shopping information more important than access environment of smartphone shopping malls and kind services of smartphone shopping mall managers. Thereby, smartphone shopping mall marketers need to take service qualities like system quality and information-offering quality into more consideration.

• 농촌계획
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• 제19권2호
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• pp.1-10
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• 2013

This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.

• 한국조경학회지
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• 제22권3호
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• pp.151-162
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• 1994

This is a comparative study on the use pattern and satisfaction of skiers between the suburban skiing ground and the resort one. The purpose of this study is to provide basic data for the planning and the management of skiing ground. The sites of case study are Yong Pyung Ski Resort (Resort type) and Bears Town(Suburban type). Data were collected from questionaire. A total of 420 questionaires were completed. And data were subjected to following analysis: First, the descriptive statistics(mean, chi-square analysis etc.) were used to compare the characteristics of the users and the use pattern of two sites. Second, factor analysis was utilized to reduce 22 satisfaction items into the smaller number of factors. Third, regression analysis was used to find the factors affecting users' overall satisfaction in each skiing ground. The findings of this study are as follows: First, it was proved that the characteristics of users between tow sites were different in terms of age, income, and skill level. Second, it was proved that the use pattern between two sites were different in terms of travel distance from home, traffic mode, length of stay, accommodation type, and the money spent per day. Third, By a principal component factor analysis several factors of satisfaction are found: In physical terms, they are 'slope and life facilities', 'recreation and lodge facilities', 'accessibility', 'crowding', and 'landscape'. In psychological terms, they are 'skiing skills and thrills', and 'relaxation and freedom'. Forth, As the result of the stepwise regression analysis, it was yielded that 'relaxation/and freedom' was most important factor to predict the overall satisfaction in both skiing ground. And it was proved that not only physical factors but also phychological(need gratifying) factors were important sources of the satisfaction.

• 한국비블리아학회지
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• 제26권1호
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• pp.5-33
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• 2015

대학도서관 멀티미디어실과 관련된 기존 연구가 다수 있었으나, 연구 범위와 데이터 분석방법이 제한적으로 이루어져 왔다. 주요 미비점은 다음과 같다. 첫째, 대학도서관 멀티미디어실 전공계열 및 이용행태에 입각한 만족도 차이를 식별하지 않았다. 둘째, 전체만족도에 영향을 끼치는 도서관 제반 요인의 영역(자료, 자료검색, 장비 및 시설, 서비스 담당자)만족도간의 차이를 식별하지 않았다. 셋째, 개선방안 도출과 관련하여 '이용자' 집단만을 조사대상으로 하였으며, '서비스 담당자'들의 의견을 조사대상에 포함시키지 않았다. 이에 본 연구에서는 첫째, 대학도서관 멀티미디어실 이용자 전공계열이 이용행태에 끼치는 영향을 알아보고, 둘째, 멀티미디어실 이용자 만족도에 영향을 끼치는 영역만족도 요인들과 전체만족도간의 관계를 규명하고, 셋째, 이용자 및 서비스 담당자가 제시하는 대학도서관 멀티미디어실의 개선점을 발견하고자 하였다. 조사 대상은 서울동북부사립대학교도서관협의회에 소속된 대학 중 8개 학교이다. 본 연구에서의 조사결과를 토대로 한 제언사항은 다음과 관련된다: (1) 기존 시스템의 개선 필요성, (2) 장비 및 시설의 확충 필요성, (3) 자료의 확충 필요성, (4) 이용자 교육의 확대 필요성, (5) 행정 및 법적 관련요인에 대한 뒷받침의 필요성 등이다.