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http://dx.doi.org/10.14702/JPEE.2014.111

A Study on the effects of Career Development Center Website Users' recognition on Contents Characteristics on User Responses  

Seo, Da-hye (Department of Career Development Center, Namseoul University)
Kang, Hye-young (Department of Career Counseling, HRD Graduate School, KOREATECH)
Publication Information
Journal of Practical Engineering Education / v.6, no.2, 2014 , pp. 111-117 More about this Journal
Abstract
The purpose of this study aims to examine the effects of Career Development Center website users' recognition on contents characteristics (User Convenience, Information, Customer Service) on user responses (User Satisfaction, User Loyalty). According to the research result, first, Career Development Center of website contents characteristics explained 36.4% User satisfaction, it was affected significantly Information, User Convenience, and Customer Service in order. Second, Career Development Center of website contents characteristics explained 36.2% User loyalty, it was affected significantly Information, Customer Service, and User Convenience in order. Thus, it was important that Web site contents was improved the Users satisfaction and loyalty of Career Development Center Web site.
Keywords
Customer Service; Information; User Convenience; User Loyalty; User Satisfaction;
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