• Title/Summary/Keyword: User privacy

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Case Study on Local Differential Privacy in Practice : Privacy Preserving Survey (로컬 차분 프라이버시 실제 적용 사례연구 : 프라이버시 보존형 설문조사)

  • Jeong, Sooyong;Hong, Dowon;Seo, Changho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.30 no.1
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    • pp.141-156
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    • 2020
  • Differential privacy, which used to collect and analysis data and preserve data privacy, has been applied widely in data privacy preserving data application. Local differential privacy algorithm which is the local model of differential privacy is used to user who add noise to his data himself with randomized response by self and release his own data. So, user can be preserved his data privacy and data analyst can make a statistical useful data by collected many data. Local differential privacy method has been used by global companies which are Google, Apple and Microsoft to collect and analyze data from users. In this paper, we compare and analyze the local differential privacy methods which used in practically. And then, we study applicability that applying the local differential privacy method in survey or opinion poll scenario in practically.

A Study on the Privacy Paradox in the IoT-based Smart Home Camera Usage Environment: Focusing on a Comparative Study of User Experience (IoT 기반 스마트 홈카메라 이용환경에서의 프라이버시 패러독스 현상에 관한 연구: 사용경험 비교연구를 중심으로)

  • Lyu, JinDan;Kwon, Sundong
    • Journal of Information Technology Applications and Management
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    • v.28 no.6
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    • pp.145-161
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    • 2021
  • Recently, as personal information utilization devices such as IoT, artificial intelligence, and wearable devices that focus on the individual have spread, privacy violations are also increasing. However, the privacy paradox of providing personal information to enjoy services while worrying is getting stronger. However, there are still preliminary studies on this. In this study, an intelligent home camera based on IoT technology was selected as a research object, and whether privacy paradox exists in the IoT environment, including smart home camera, was studied. To this end, the effect of perceived usefulness, a benefit factor of smart home camera use, and privacy concern, a risk factor, on intention to use was verified. In addition, it was investigated whether the relationship between privacy concerns and intention to use differs according to the presence or absence of use experience. In order to verify the research model, a survey was conducted with people with and without experience in using smart home cameras, and a total of 298 data samples were used for statistical analysis. As a result of the analysis, it was found that both perceived usefulness and privacy concerns had a positive effect on the intention to use, proving that privacy paradox exists in the IoT-based smart home camera environment. In addition, by analyzing the fact that privacy concerns have different effects on usage intentions depending on the user experience, it was verified that those with experience have a strong privacy paradox and those without experience have a weak privacy paradox. This study is meaningful because it seeks strategic implications to improve service and business performance by understanding the relationship between privacy attitudes and behaviors of IoT service providers, including smart home cameras.

Light-weight Preservation of Access Pattern Privacy in Un-trusted Storage

  • Yang, Ka;Zhang, Jinsheng;Zhang, Wensheng;Qiao, Daji
    • IEIE Transactions on Smart Processing and Computing
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    • v.2 no.5
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    • pp.282-296
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    • 2013
  • With the emergence of cloud computing, more and more sensitive user data are outsourced to remote storage servers. The privacy of users' access pattern to the data should be protected to prevent un-trusted storage servers from inferring users' private information or launching stealthy attacks. Meanwhile, the privacy protection schemes should be efficient as cloud users often use thin client devices to access the data. In this paper, we propose a lightweight scheme to protect the privacy of data access pattern. Comparing with existing state-of-the-art solutions, our scheme incurs less communication and computational overhead, requires significantly less storage space at the user side, while consuming similar storage space at the server. Rigorous proofs and extensive evaluations have been conducted to show that the proposed scheme can hide the data access pattern effectively in the long run after a reasonable number of accesses have been made.

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Pseudonym-based Privacy Protection Scheme for Participatory Sensing with Incentives

  • Zhang, Junsong;He, Lei;Zhang, Qikun;Gan, Yong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.11
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    • pp.5654-5673
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    • 2016
  • Participatory sensing applications rely on recruiting appropriate participants to share their surrounding conditions with others, and have been widely used in many areas like environmental monitoring, health care, and traffic congestion monitoring, etc. In such applications, how to ensure the privacy of a participant is important, since incentive mechanisms are used to maintain their enthusiasm for sustainable participation by offering certain amount of reward. In this paper, we propose a pseudonym-based privacy protection scheme, that takes both privacy protection and user incentives into consideration. The proposed scheme uses the pseudonym mechanism and one-way hash function to achieve user incentives, while protecting their identity. We also show extensive analysis of the proposed scheme to demonstrate that it can meet the security and performance the requirement of a participatory sensing application.

How do multilevel privacy controls affect utility-privacy trade-offs when used in mobile applications?

  • Kim, Seung-Hyun;Ko, In-Young
    • ETRI Journal
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    • v.40 no.6
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    • pp.813-823
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    • 2018
  • In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade-offs in a fine-grained manner. In this study, we investigate whether users can effectively make utility-privacy trade-offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users' utility-privacy trade-offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users' privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.

Enhanced Privacy Preservation of Cloud Data by using ElGamal Elliptic Curve (EGEC) Homomorphic Encryption Scheme

  • vedaraj, M.;Ezhumalai, P.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.11
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    • pp.4522-4536
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    • 2020
  • Nowadays, cloud is the fastest emerging technology in the IT industry. We can store and retrieve data from the cloud. The most frequently occurring problems in the cloud are security and privacy preservation of data. For improving its security, secret information must be protected from various illegal accesses. Numerous traditional cryptography algorithms have been used to increase the privacy in preserving cloud data. Still, there are some problems in privacy protection because of its reduced security. Thus, this article proposes an ElGamal Elliptic Curve (EGEC) Homomorphic encryption scheme for safeguarding the confidentiality of data stored in a cloud. The Users who hold a data can encipher the input data using the proposed EGEC encryption scheme. The homomorphic operations are computed on encrypted data. Whenever user sends data access permission requests to the cloud data storage. The Cloud Service Provider (CSP) validates the user access policy and provides the encrypted data to the user. ElGamal Elliptic Curve (EGEC) decryption was used to generate an original input data. The proposed EGEC homomorphic encryption scheme can be tested using different performance metrics such as execution time, encryption time, decryption time, memory usage, encryption throughput, and decryption throughput. However, efficacy of the ElGamal Elliptic Curve (EGEC) Homomorphic Encryption approach is explained by the comparison study of conventional approaches.

Hybrid Recommendation Algorithm for User Satisfaction-oriented Privacy Model

  • Sun, Yinggang;Zhang, Hongguo;Zhang, Luogang;Ma, Chao;Huang, Hai;Zhan, Dongyang;Qu, Jiaxing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.10
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    • pp.3419-3437
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    • 2022
  • Anonymization technology is an important technology for privacy protection in the process of data release. Usually, before publishing data, the data publisher needs to use anonymization technology to anonymize the original data, and then publish the anonymized data. However, for data publishers who do not have or have less anonymized technical knowledge background, how to configure appropriate parameters for data with different characteristics has become a more difficult problem. In response to this problem, this paper adds a historical configuration scheme resource pool on the basis of the traditional anonymization process, and configuration parameters can be automatically recommended through the historical configuration scheme resource pool. On this basis, a privacy model hybrid recommendation algorithm for user satisfaction is formed. The algorithm includes a forward recommendation process and a reverse recommendation process, which can respectively perform data anonymization processing for users with different anonymization technical knowledge backgrounds. The privacy model hybrid recommendation algorithm for user satisfaction described in this paper is suitable for a wider population, providing a simpler, more efficient and automated solution for data anonymization, reducing data processing time and improving the quality of anonymized data, which enhances data protection capabilities.

A Study on the User Experience according to the Existence of Explanation Facilities and Individuals Privacy Concern Level (대화형 에이전트의 설명 기능과 프라이버시 염려 수준에 따른 사용자 경험 차이에 관한 연구)

  • Kang, Chan-Young;Choi, Kee-Eun;Kang, Hyun-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.203-214
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    • 2020
  • Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.

Enhanced Certificate with User's Privacy Protection Methods (프라이버시 보호 기능이 추가된 인증서 프로화일에 관한 연구)

  • Yang Hyung kyu
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.4C
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    • pp.290-295
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    • 2005
  • When a Certification Authority (CA) issues X.509 public-key certificate to bind a public key to a user, the user is specified through one or more subject name in the 'subject' field and the 'subjectAltName' extension field of a certificate. The 'subject' field or the 'subjectAltName' extension field may contain a hierarchically structured distinguished name, an electronic mail address, If address, or other name forms that correspond to the subject. In this paper, we present the requirements for certificate holder's privacy protection and propose the methods to protect the user's privacy information contained in the 'subject' field or the 'subjectAltName' extension field of a public-key certificat

An Empirical Study on the Factors Influencing User Attitude Toward Smart Home (스마트홈 사용자 태도에 영향을 미치는 요인에 관한 연구)

  • Lee, Mi Sook;Jeong, Gap Yeon
    • Journal of Information Technology Services
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    • v.17 no.3
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    • pp.157-169
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    • 2018
  • This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study's findings and limitations are discussed and potential avenues for future research are suggested.