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http://dx.doi.org/10.5392/JKCA.2020.20.02.203

A Study on the User Experience according to the Existence of Explanation Facilities and Individuals Privacy Concern Level  

Kang, Chan-Young (연세대학교 정보대학원 UX트랙)
Choi, Kee-Eun (연세대학교 정보대학원 UX트랙)
Kang, Hyun-Min (연세대학교 정보대학원 UX트랙)
Publication Information
The Journal of the Korea Contents Association / v.20, no.2, 2020 , pp. 203-214 More about this Journal
Abstract
Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.
Keywords
Smart Speakers; Explanation Facilities; Privacy; Conversational Agent;
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Times Cited By KSCI : 3  (Citation Analysis)
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