• International Journal of Contents
• /
• v.17 no.1
• /
• pp.37-53
• /
• 2021

With the advent of the 5G era, smart phones and communications network technology have progressed, and mobile short video of people's life can be made, Of the new tools of communication, at present, China's social short video industry has shown rapid development, and the most representative of the short video app is Douyin (international version: Tiktok). Under the background of Uses and Gratifications Theory, this study discusse the relationship between Douyin users' preference degree, use motivation, use satisfaction and attention intention. This study divides the content of Douyin video into 10 categories, selects the form of an online questionnaire survey, uses SPSS software to conduct quantitative analysis of 202 questionnaires after screening, and finally draws the following conclusions: (1) The content preference degree of Douyin short video (the high group and low group) is different in users' use motivation, users' satisfaction degree and users' attention intention. ALL results are within the range of statistical significance.(2) Douyin users' video content preference degree has a positive impact on users' use motivation, users' satisfaction degree, and users' attention intention. (3) Douyin users' motivation has a positive impact on users' satisfaction and user' attention intention. (4) Douyin users' satisfaction degree has a positive impact on users' attention intention. Based on the research results, we suggest that Douyin platform pushes videos according to users' preferences. In addition, as the preference degree has an impact on users' motivation, satisfaction degree and attention intention of using the platform, it is important that the platform's focus should to pay attention to the preference degree of users. Collecting users' preferences at the early stage of users' entering the platform is a good way to learn from, and doing a good job of big data collection and management in the later operation.

• The Journal of Information Systems
• /
• v.29 no.3
• /
• pp.215-236
• /
• 2020

Purpose/Design The purpose of this study is summarized as follows. First, we want to derive the quality dimension of the delivery app services based on the experience of the users of the delivery app. Second, we would like to identify the continuous intention to use, taking into account the integrated nature of online and offline quality. Third, the online and offline quality factors of the delivery app services shall be checked in an exploratory manner to see how they affect perceived value, satisfaction, and continuous intention to use. In order to demonstrate the purpose of this study, a self-report survey was conducted in which respondents directly responded. A questionnaire of 295 people was identified as a valid sample and used for the final analysis. Findings The summary of the hypothesis test results is as follows. First, the system quality among the online characteristics does not have a significant impact on both perceived values and user satisfaction. Second, the hypothesis that information quality affects satisfaction and perceived value was adopted. Third, the service quality was shown to be a significant factor affecting perceived value and satisfaction. Fourth, the delivery quality among offline characteristics was found to have no significant effect on perceived value and satisfaction. Fifth, the hypothesis test of commodity quality showed that both perceived value and satisfaction had a significant impact. Sixth, satisfaction in the delivery app service showed a positive effect on the continuous intention to use.

• Journal of Korean Society of Rural Planning
• /
• v.23 no.4
• /
• pp.99-110
• /
• 2017

This study is to analyze the spatial structure and POE of Jungja(pavilion) shelter for rural village regeneration. 14 Jungja shelter space at rural villages in Gyungbuk province, were investigated. An interview questionnaire was conducted for total 139 residents as POE. The use behavior and satisfaction for Jungja shelter space, were investigated. The statistical analysis were mean of satisfactions, reliability, factor analysis, and multiple regression analysis. The results and discussions can be objective data for rural village regeneration. In satisfaction level, 'Continuous use intention'(3.99), 'Well-suited approach'(3.87), and 'Helpful in resident living'(3.84) were shown to be high points of agreement in 5 point Likert type scale. But, the mean points were low as 2.01 in 'Surrounding landscape', 'Creation of green areas'(3.22), and 'Traffic safety'(3.22), respectively. Within use satisfaction, 5 factors were categorized, 'Use', 'Safety', 'Facility', 'Management' and 'Users'. By the result of multiple regression analysis, variables of 'Continuous use', 'Convenient location', and 'Image improvement', were shown to be main affecting variables to overall satisfaction. Furthermore, in spatial structure analysis, 4 types were categorized with the aspect of landform, roads, and location in village. The levels of satisfaction were shown to be high in village type of semi-open, road type of circular, and location type of center/back. Conclusively, these findings could be utilized as basic data and useful tool of space-structural satisfaction analytic method, and for each stage of planning/design and remodeling for rural village regeneration.

• Journal of Korea Society of Industrial Information Systems
• /
• v.17 no.5
• /
• pp.61-73
• /
• 2012

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Success Model and UTAUT model, this study examines factors influencing the satisfaction of SNS use. Questionnaires are collected from 473 students who are using the SNS. The results are followings: first, the performance expectancy, effort expectancy and social influence have positive effect on the use intention. Second, the facilitation conditions and use intention have positive effect on the use. Third, the system quality, information quality and use have positive effect on the satisfaction. Fourth, the performance expectancy is the strongest predictor of the use intention, the use intention is the strongest predictor of the use and information quality is the strongest predictor of the satisfaction.

• Educational Technology International
• /
• v.25 no.2
• /
• pp.189-229
• /
• 2024

The primary aim of this study was to examine how various factors influence university students' intention to use ChatGPT for educational purposes and to analyze the structural relationships between these factors. Specifically, the study investigated Social Mood and Self-Efficacy as exogenous variables, while considering Confirmation, Task Technology Fit, and Satisfaction as mediating variables, and Intention to Use as the dependent variable. Data were collected from 261 students at two universities in the Seoul metropolitan area of South Korea, and structural equation modeling was employed to analyze the impact of each variable on the Intention to Use and the interrelationships among the variables. The study found that ChatGPT partially meets the educational expectations of Korean university students. It was observed that Confirmation, which is influenced by Social Mood and Self-Efficacy, significantly affects the intention to use ChatGPT. Additionally, Satisfaction has a direct and significant influence on students' intention to use ChatGPT, indicating that the level of satisfaction with ChatGPT plays a crucial role in their continued usage. Moreover, Social Mood and Self-Efficacy were found to indirectly influence the intention to use ChatGPT through mediators such as Confirmation, Task Technology Fit, and Satisfaction. These findings highlight the complex interplay between these variables and their impact on students' usage of ChatGPT, providing valuable insights into the factors that drive its educational use.

• The Journal of Information Systems
• /
• v.24 no.2
• /
• pp.117-138
• /
• 2015

Purpose The number of Tablet PC users has recently increased in steep, which started to offer media companies more opportunities to enter into a new business field. Based on Information System Success model, this study finds that tablet magazine's quality factors influence perceived usefulness, user satisfaction and intention of continuous use. Design/methodology/approach We conducted a survey for 20-40's Tablet PC users. After pilot study, we analyzed the main survey data by using SPSS 18.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. Findings Our research results are summarized as follows : First, information quality has a positive impact on user satisfaction, but not on perceived usefulness. Second, service quality has a positive impact on perceived usefulness, but not on user satisfaction. Third, perceived usefulness positively influences user satisfaction. Fourth, user satisfaction positively influences the intention of continuous use. In particular we found that Tablet PC usage experience had a moderating effect on the relationship between perceived usefulness and user satisfaction.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.19 no.3
• /
• pp.13-25
• /
• 2023

This study analyzed the impact of expectations congruence, usefulness, ease of use, and interaction on the satisfaction of learners who participated in distance learning. For this purpose, a survey was conducted targeting students taking remote classes operated by universities after COVID-19. The survey was conducted online using learning management system notices and mobile notifications at the end of remote classes. The research results are as follows. First, expectation confirmation was found to have a significant effect on satisfaction. Second, usability was found to have no significant effect on satisfaction. Third, ease of use was found to have a significant effect on satisfaction. Fourth, interaction was found to have the greatest impact on satisfaction. This study analyzed the impact on satisfaction with university distance learning after COVID-19. Based on the research results, it is necessary to specify teaching strategies such as supporting a distance learning environment optimized for learners and strengthening interaction.

• Journal of Korean society of Dental Hygiene
• /
• v.9 no.1
• /
• pp.15-26
• /
• 2009

The purpose of this study was to prepare improved education guideline by grasping parts and items felt difficult to apply instruments by the students of the dental hygiene department in the practice of oral prophylaxis using manikin and analyzing factors influencing the satisfaction at the oral prophylaxis subject. To achieve this purpose, 285 senior students of the dental hygiene department located in the Kwangju. Jeonnam area who took theory and practice courses of oral prophylaxis but only practiced the manikin from the second semester of 1st year were selected as the subjects. The following results were obtained. 1. In the manikin, the most difficult part was maxillary anterior lingual in the use of explorer, sickle scaler, and universal curet, and maxillary right posterior lingual was in the use of gracey curet. In the dentiform, the most difficult item was instrument stroke in the use of explorer, sickle scaler, universal curet and gracey curet. 2. The highest stressor was the lack of knowledge and skill in practice of oral prophylaxis, followed by the lack of confidence, and difference between theory and practice in oral prophylaxis. The overall practice satisfaction was 3.23 at oral prophylaxis. The highest satisfaction was found in patient and operator position(3.51), followed by basic skill(3.34), the way to use hand instrumentation(3.16), and the way to use oral examination instrumentation(3.01). 3. According to school records, satisfaction at oral prophylaxis practice satisfaction was 3.36 of good, 3.24 of fair, and 3.06 of poor, suggesting significant difference(p<0.05). Students who participated just in practice during a school term showed 3.47 of satisfaction. The highest satisfaction was found in a full-time professor as a professor in charge(3.24) and there was significant difference(p<0.05). 4. The highest correlated factor between oral prophylaxis theory and practice satisfaction was curriculum satisfaction. The use of hand instrumentation was found to have the greatest effect on the practice satisfaction at oral prophylaxis, followed by basic skill, the way of basic instrumentation, and position. There was statistically significant difference(p<0.01).

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.727-738
• /
• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

• Fashion & Textile Research Journal
• /
• v.15 no.5
• /
• pp.753-762
• /
• 2013

This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.