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삼각분할표 자료에서 베이지안 모형을 이용한 예측 (Prediction in run-off triangle using Bayesian linear model)

  • 이주미;임요한;한규섭;이경은
    • Journal of the Korean Data and Information Science Society
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    • 제20권2호
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    • pp.411-423
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    • 2009
  • 본 논문은 삼각 분할표 자료의 예측문제에 있어 Verrall (1990)의 발생연도효과와 경과년도효과만 있는 베이지안 선형모형을 절대연도효과가 있는 모형으로 확장한 모형을 제시하고 이에 대한 추정 방법으로 마르코프 연쇄 몬테칼로 방법을 제안한다. 제안된 모형과 추정 방법은 세 가지 실제 예를 통하여 기존의 방법들에 비해서 일반적으로 작은 상대 예측오차를 제공함을 보였다.

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현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동 (Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior)

  • 채희주;이소연;고은주
    • 복식
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    • 제66권5호
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    • pp.1-15
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    • 2016
  • Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this study has identified attributes influencing cognitive, affective response as well as consumer preference and purchase towards contemporary Korean culture clothing. This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention. This study result defines the importance of studying contemporary cultural apparel product attributes for better fashion marketing business in the fashion and cultural field to attract consumers.

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 - (The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types -)

  • 장팅;고은주;채희주
    • 한국의류산업학회지
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    • 제18권4호
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

Can Economic Sanctions be Grounds for Exemption under the CISG?

  • Kyujin Kim
    • Journal of Korea Trade
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    • 제26권5호
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    • pp.88-105
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    • 2022
  • Purpose - This paper studies whether economic sanctions can be used as grounds for a party to an international sales contract to get an exemption if he fails to meet his contractual obligation. Because the answer can differ depending on the governing law of the contract, this study focuses on CISG, the most widely recognized international uniform legal instrument as the governing law of the international sale of goods. Design/methodology - This paper focuses on analyzing the conditions to meet before getting an exemption under CISG. For such analysis, this paper examined various scholarly writings, cases, and hypothetical examples reflecting a wide variety of economic sanction measures. Findings - The findings of this paper are as follows. The main provision for exemption under CISG is Article 79(1), which provides for an exemption for a party that failed to perform if such failure was caused by an impediment that was uncontrollable, unforeseeable, and unavoidable; either a seller or a buyer may rely on the Article for his non-performance, delay, or defective performance. The Article is applicable not only where the economic sanction caused impossibility of performance but also where it caused hardship. The economic sanction will likely be found to be an uncontrollable impediment; however, it will be relatively more difficult to prove it to be unforeseeable or unavoidable. Originality/value - The subject of this paper is whether a party can be exempted from liability under CISG when he fails to perform his contractual obligations due to economic sanctions. Given that this issue is now actually faced by many involved in international trade, it is expected to provide practical help to practitioners and companies alike.

체험적 패션 매장에서 체험 요인이 점포만족도와 점포충성도에 미치는 영향 연구 - 시각적 자극물을 통한 가상 체험을 중심으로 - (The Effects of Experience Factors have on Store Satisfaction and Store Loyalty for Experimental Fashion Stores - Focusing on Virtual Experience by Visual Stimuli -)

  • 채희주;김민영;고은주
    • 복식
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    • 제66권4호
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    • pp.1-17
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    • 2016
  • Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구 - 럭셔리브랜드의 키치제품을 중심으로 - (The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -)

  • 채희주;고전미;고은주
    • 복식
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    • 제66권2호
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    • pp.45-60
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    • 2016
  • As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

이산화탄소 분리를 위한 PEBA공중합체 기반 분리막 (Poly(ether block amide) (PEBA) Based Membranes for Carbon Dioxide Separation)

  • 이재훈;라즈쿠마 파텔
    • 멤브레인
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    • 제29권1호
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    • pp.1-10
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    • 2019
  • Poly(ether block amide) (PEBA)는 이산화탄소 분리에 매우 적합한 상용 블록 공중합체 중 하나이다. 기체분리막의 경우 높은 투과도 뿐 아니라 강한 기계적 강도 또한 필요로 한다. PEBA공중합체의 결정성 폴리아마이드(polyamide) 블록은 기계적 강도를 제공하며 동시에 rubbery한 폴리에테르(polyether) 부분은 이산화탄소와의 친화도를 부여하여 이산화탄소 촉진 수송에 기여한다. PEBA공중합체에서 결정성 상과 rubber한 상의 조성은 기체분리막에 적합하게 조절될 수 있다. PEBA 공중합체를 기반으로 한 분리막은 좋은 투과도를 갖지만 추가적으로 분자체 효과를 이용하여 큰 기체 투과도 손실 없이 분리막의 선택도를 향상시킬 수 있다. 혼합 매질 분리막은 혼합막의 한 종류로서 고분자 매트릭스와 유기 첨가제로 이루어져 있다. 하지만 고분자 매트릭스와 유기 첨가제간의 양립성(compatibility)에 따른 문제점 또한 존재한다. 따라서 본 총설에서는 PEBA 공중합체를 기반으로 한 혼합막의 장점과 한계에 대해 다루고자 한다.

양친성 PCZ-r-PEG 랜덤 공중합체 분리막을 이용한 구형 이산화티타늄 나노입자의 제조 (Preparation of Spherical TiO2 Nanoparticles Using Amphiphilic PCZ-r-PEG Random Copolymer Template Membrane)

  • 이재훈;라즈쿠마 파텔
    • 멤브레인
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    • 제29권3호
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    • pp.183-189
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    • 2019
  • 양친성 PCZ-r-PEG 랜덤 공중합체를 기반으로 한 수열합성법을 통해 자가조립된 메조기공 이산화티타늄 마이크로 스피어를 합성하였다. 중합된 PCZ-r-PEG는 푸리에 변환 적외분광법(fourier transform infrared spectroscopy, FT-IR), 핵자기공명(nuclear magnetic resonance, NMR), 젤 투과 크로마토그래피(gel permeation chromatography, GPC) 그리고 투과전자 현미경(transmission electron microscopy, TEM)을 통해 그 특성이 분석되었다. 다공성 이산화티타늄 입자는 PCZ-r-PEG, 글루코스(glucose), 물을 테트라히드로푸란(tetrahydrofuran, THF) 용액에 분산시킨 뒤 $150^{\circ}C$, 12시간 동안 반응시켰다. 다공성 이산화티타늄 입자의 구조와 결정성 분석을 위해 주사전자현미경(scanning electron microscopy, SEM)과 엑스선 회절(X-ray diffraction, XRD)이 사용되었다.

자유 라디칼 중합법을 활용한 CO2 기체분리용 PVA 기반 가지형 공중합체 복합막 (PVA-based Graft Copolymer Composite Membrane Synthesized by Free-Radical Polymerization for CO2 Gas Separation)

  • 박민수;김종학;라즈쿠마 파텔
    • 멤브레인
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    • 제31권4호
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    • pp.268-274
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    • 2021
  • 지구 온난화 이슈에서 가장 고질적인 문제 중 하나는 온실가스의 배출이다. 다양한 온실 가스 중 가장 높은 비중을 차지하는 이산화탄소(CO2)는 이를 분리하기 위해 연구자들이 지속적으로 연구를 진행해오고 있다. 이러한 관점에서 본 연구에서는 이산화탄소 기체를 분리하기 위해 poly(vinyl alcohol) (PVA) 기반 공중합체를 제조하여 기체 분리막에 활용했다. 공중합체는 자유 라디칼 중합법을 활용했으며, 곁사슬을 위한 단량체로 아크릴산(acrylic acid)를 사용하여 PVA-g-PAA(VAA) 그래프트 공중합체를 제조했다. 본 공중합체를 이산화탄소 기체분리막에 적용한 사례는 최초이며, 폴리설폰 지지체에 복합막 형태로 제조했다. 공중합체 합성 결과는 FT-IR을 통해, 합성한 공중합체 의 거동은 TEM과 DSC, TGA를 통해 분석하였다. AA 그래프팅을 통해 공중합체는 나노 구조를 형성하며, PVA의 결정화도를 급격하게 감소시켜 이산화탄소의 용해도를 증가시켰고, 이는 이산화탄소 기체 분리 성능을 향상시켰다. 이를 통해 이산화탄소 분리막 분야에 용액-확산 및 그래프팅 방법이라는 새로운 접근법을 제시하였다.

Is CISG Applicable and Suitable in Service Contracts?

  • Kyujin Kim
    • Journal of Korea Trade
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    • 제27권3호
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    • pp.43-64
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    • 2023
  • Purpose - This paper studies whether CISG can be a suitable governing law for pure service contracts. When CISG was first drafted, there was little disagreement on the fact that contracts for the sale of goods and those for the provision of services were two different types of contract. Based on this understanding, CISG explicitly provides that the Convention will apply to contracts where the preponderant part of the contractual obligation is on the sale of goods, not services. However, as more sales transactions have come to include more elements of services, mainly due to the advancement of the IoT industry, the distinction between goods and services became more blurred. Based on the observation of recent changes, some scholars even argue that such a change supports the applicability and suitability of CISG to even pure service contracts. The purpose of this paper is to critically analyze and evaluate their argument. Design/methodology - This paper focuses on two separate but related issues: CISG's 'applicability' and 'suitability' to service contracts. For the first issue, this paper will examine the rules of interpretation of international treaties under the Vienna Convention on the Law of Treaties of 1969, and will apply its rules to find the proper answer. For the second issue, this paper will perform logical and empirical analyses on the reasoning employed by scholars claiming the suitability of CISG to service contracts. Findings - This paper concludes that CISG does not, and should not, apply to pure service contracts. The argument that CISG applies to pure service contracts directly contravenes Article 3(2) of the Convention, which expressly states that it does not apply to a contract wherein the preponderant part of its obligation is about services rather than sales. Similarly, CISG is not a suitable governing law for pure service contracts because it aims provide rules specifically tailored to the needs of transactions of sales of goods, not services. Servitization of sales of goods transaction does not change this conclusion. Originality/value - This paper presents different views from those offered by some eminent scholars on the issue of applicability and suitability of CISG to service contracts. By doing so, it is hoped that the confusion caused in discussions so far are clarified. Hopefully, this paper can also provide practical guidance to practitioners engaged in the fields of international sales, services, and IoT industries.