Browse > Article
http://dx.doi.org/10.7233/jksc.2016.66.5.001

Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior  

Chae, Heeju (Culture and Design Management, Underwood International College, Yonsei University)
Lee, Soyeon (Dept. of Clothing and Textiles, Yonsei University)
Ko, Eunju (Dept. of Clothing and Textiles, Yonsei University)
Publication Information
Journal of the Korean Society of Costume / v.66, no.5, 2016 , pp. 1-15 More about this Journal
Abstract
Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this study has identified attributes influencing cognitive, affective response as well as consumer preference and purchase towards contemporary Korean culture clothing. This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention. This study result defines the importance of studying contemporary cultural apparel product attributes for better fashion marketing business in the fashion and cultural field to attract consumers.
Keywords
customer behavior; contemporary cultural apparel product attributes; consumer response; Korean fashion; product attributes;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Assael, H. (1995). Consumer behavior and marketing action. South-western college publishing, Cincinnati, USA.
2 Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), pp. 74-94.   DOI
3 Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The Social Psychology of Consumer Behavior, Philadelphia, Pa: Open university.
4 Caro, L. M., & García, J. A. M. (2007). Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event. Journal of Business Research, 60(2), pp. 108-114.   DOI
5 Chae, H., Ko, E., & Han, J. (2015). How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), pp. 122-141.   DOI
6 Chae, H., Ko, J., & Ko, E. (2016). The Effects of the Characteristics of Kitsch Fashion Products on the Consumers' Experiential Value and Brand Equity:Focus on Luxury Brands. The Journal of Korean Society of Costume, 86(2), pp. 45-61.
7 Chae, H., Lee, S., & Ko, E. (2014). The effect of fashion product's shopping bag types on customer response, advertising effectiveness, and purchase intention. Fashion & Textile Research Journal, 16(4), pp. 564-579.   DOI
8 Cho, Y. J. (2007). Foreign visitors' attitude toward fashion cultural products (Unpublished doctoral thesis). Seoul National University, Republic of Korea.
9 Choi, H. R. (2013). Study on collaboration design motive development using Korean image (Unpublished master's thesis). Kyunghee University, Republic of Korea.
10 Chung, S. Y. (2014). Culture: East, western culture phenomenon in the region and the development direction of the Korean wave. The Society of Korean Thought and Culture, 73(1), pp. 407-433.
11 Cohen, J. B., & Areni, C. S. (1991). Affect and consumer behavior. Handbook of consumer behavior, 4(7), pp. 188-240.
12 Donovan, R., & Rossiter, J. (1982). Store atmosphere:An environmental psychology approach. Journal of Retailing, 58(1), pp. 34-57.
13 Eckman, M., Damhorst, M. L., & Kadolph, S. J. (1990). Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), pp. 13-22.   DOI
14 Engel, J., & Blackwell, R. D. (1982). Consumer behavior (4th ed.). New York: The dryden press.
15 Fishbein, M. (1963). Cognitive interaction in person perception. The Journal of Abnormal and Social Psychology, 67(5), pp. 446-453.   DOI
16 Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. MA: Addision-wesley publishing company.
17 Ha, J. S., & Hwang, J. S. (2014). The relationships among country image of Korean fashion product, fashion product evaluation attributes, and brand attitude: Focused on the moderating effects of face and ethnocentrism. Korea Design Forum, 44(1), pp. 65-78.
18 Homer, P. M., & Yoon, S. G. (1992). Message framing and the interrelationships among ad-based feelings, affect, and cognition. Journal of Advertising, 21(1), pp. 19-33.
19 Hong, S. S. (2010). A study on product design impact as an experiential stimulus cues leads on consumer response (Unpublished doctoral dissertaion). Hongik University, Republic of Korea
20 Hwang, J. S., & Cho, J. J. (2012). The comparison between clothing consumption value and preferences of fashion brand of Korean and Chinese consumers. Journal of Korean Traditional Costume, 15(1), pp. 57-68.
21 Hwang, J. S. (2010). The effects of fashion innovativeness and national identity on Korean image clothing preferences. Journal of the Korea Fashion & Costume Design Association, 12(3), pp. 17-31.
22 Hyun, S. H., & Bae, S. J. (2007). A study on the utilization of Korea traditional patterns for fashion cultural products. Journal of the Korean Society of Clothing and Textiles, 31(8), pp. 1252-1261.   DOI
23 Jung, H. D. & Yoo, T. S. (2000). Study on consumer purchasing behavior among fashion commercial markets. Journal of the Korean Society of Costume, 50(8), pp. 165-175.
24 Jung, J. Y. (2011). Development of fashion cultural goods using Baekje traditional patterns based on buyer's characteristics (Unpublished doctoral dissertation). Daejeon University, Republic of Korea.
25 Kim, C. K., & Jang, I. W. (1999). Suggestions for globalization based on the analysis of the process of Korean design development in modern Korean fashion. Journal of Korean Society of Costume, 48(1), pp. 5-24.
26 Kim, K. K. (2004) Analyzing AMOS Structural Equation Modeling. Seoul, Republic of Korea: SPSS academy.
27 Kim, S., Littrell, M. A., & Paff Ogle, J. L. (1999). Academic papers: The relative importance of social responsibility as a predictor of purchase intentions for clothing. Journal of Fashion Marketing and Management, 3(3), pp. 207-218.   DOI
28 Kim, S., & Littrell, M. A. (2001). Souvenir buying intentions for self versus others. Annals of Tourism Research, 28(3), pp. 638-657.   DOI
29 Kim, S. H. (2011). Consumer's emotional pleasure and cognitive pleasure. Korean Management Review, 40(2), pp. 255-295.
30 Kim, S. W. (2011). Consumer awareness of origin labeling on restaurants (Unpublished master's thesis). Kyunggi University, Republic of Korea.
31 Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers' attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), pp. 103-119.   DOI
32 Korean Fashion, Hangeoul or Hanbok, desirable fashion succeeds (2014, August 30). Retrieved from http://sunday.joins.com/archives/37135
33 Lee, H, S., Ahn, G. H., & Ha, Y. W. (2007). Study of Consumer Behavior. Seoul, Republic of Korea:Bobmunsa.
34 Lee, K. R. (2013). A study on direction of cultural design based on the national character of Korea. Korean Society of Basic Design & Art, 14(5), pp. 335-343.
35 Lee, S. E. (2013) A study on the recognition and product attributes assessment of sports brands. Journal of the Korean Society of Design Culture, 19(3), pp. 556-564.
36 Lee, S. G. (2013). Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers (Unpublished master's thesis). Yonsei University, Republic of Korea.
37 Lim, K. B. (1999). A study on the information search behavior. Journal of the Korean Society of Clothing and Textiles, 22(1), pp. 61-71.
38 Littrell, M. A., Anderson, L. F., & Brown, P. J. (1993). What makes a craft souvenir authentic?, Annals of Tourism Research, 20(1), pp. 197-215.   DOI
39 Moon, H. K., & Lee, H. H. (2012). Product recommendation service in online mass customization: Consumer's cognitive and affective responses. Journal of the Korean Society of Clothing and Textiles, 36(11), pp. 1222-1236.   DOI
40 Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), pp. 418-430.   DOI
41 Park, H. H., & Ku, Y. S. (2008). A cross-cultural study on the factors influencing on fashion brand loyalty between Korean and American college students: Focused on shopping orientations, clothing attributes evaluation, clothing benefits sought. The Research Journal of the Costume Culture, 16(5), pp. 910-923.   DOI
42 Park, H. H., & Sullivan, P. (2009). Market segmentation with respect to university students' clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage. International Journal of Retail & Distribution Management, 37(2), pp. 182-201.   DOI
43 Park, J. O. & Lee, E. K. ( 2005). Affective and cognitive consumer behavior among clothing shopping styles. Journal of the Korean Society of Clothing and Textiles, 29(8), pp. 1196-1206.
44 Park, S. E., (2006). The cognitive complexity of clothing attributes. Journal of the Korean Society of Clothing and Textiles, 30(4), pp. 497-506.
45 Park, S. E., & Lim, S. J. (1999). Study of the influence of the attribute perception of clothing upon preference and purchase intentions. Journal of Korean Society of Clothing and Textiles, 23(7), pp. 929-940.
46 Park, S. Y., & Hwang, J. E. (2005). Effect of in-store experience on brand attitude and purchase intention. Ewha Management Review, 23(2), pp. 70-92.
47 Scherer, K. R. (2005). What are emotions? And how can they be measured?, Social Science Information, 44(4), pp. 695-729.   DOI
48 Zajonc, R. B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35(2), pp. 151-175.   DOI
49 Zhao, Y., Lim, D. H., & Cui, X. B. (2011). An empirical study on the Chinese consumers' global brand preference and purchase. Journal of International Trade and Industry Studies, 16(2), pp. 79-114.