• The Journal of the Korea Contents Association
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• 제12권6호
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• pp.56-67
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• 2012

The User Created Contents (UCC) are traded actively on the on-line market. The current pricing policy on the UCC market is the fixed pricing, which is set by the seller once and price never changes again. However market demand and supply are changing hourly, so the studies about dynamic pricing to determine more properly have been carried out. This paper suggests dynamic pricing models for UCC by analyzing the customer's searching pattern. We propose 2 pricing models (trend change-based pricing model and relative pricing model), and experiment various status by controlling system and market variables. We demonstrated our model by computational modeling and simulation. The result of this research can be useful guidelines to increase the revenue and profit of the UCC Market.

• Journal of Korea Entertainment Industry Association
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• 제13권7호
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• pp.409-417
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• 2019

Recently, English education of educational institutions is gradually invigorated as the importance of English education for preschooler is increasing. Role-play, in particular, is known as an effective way to learn English for children because it promotes children's interest in language and naturally encounters English-speaking culture. Therefore, in this paper, we tried to find out how to effectively use UCC in role-playing for English education for preschoolers. First of all, questionnaires for pre and post-test were conducted for preschoolers. The results are analyzed by SPSS to find out children's understanding of UCC, interest in English, interest in role-playing, and interest in acting. As a result of the analysis, most children knew UCC well and showed strong interest in watching and producing UCC. Also, the more interested in English and role-playing, the more they wanted to show more advanced English and acting through the feedback of the contents they produced. Therefore, even in preschool children's English education, the development of language and acting can be shown by producing UCC through role-playing under the teacher's control and receiving feedback on it. The results of this study are expected to be effectively used when planning English education through role-playing in daycare centers or kindergartens.

• Journal of the Korea Convergence Society
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• 제10권12호
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• pp.235-242
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• 2019

The present paper aims to examine how prospective teachers' experience of creating UCC materials affects their teaching expertise and creativity. The group of subjects consists of a group of 19 students majoring in Japanese under the teacher certificate curriculum at N University located in Cheonan. The collected data was analyzed using a set of statistical methods including frequency analysis, descriptive statistics, correlation analysis, Wilcoxon Signed Rank Test using SPSS WIN 21.0. It was found that there was a positive correlation between their UCC experiences and their teaching subject expertise/creativity. It was also found that the former exerted a statistically significant effect on the latter. The results of the current research might suggest that teachers' teaching methods in the field are very important. It is hopeful that innovative teaching methods and activities will be introduced and expanded in the filed to produce more effective education.The Korea Convergence Society.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.175-185
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• 2010

The primary objective of this paper is to examine post acceptance behavior model in UCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in UCC services. Then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of UCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly, perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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• pp.156-159
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• 2007

본 연구에서는 개 방, 참여, 공유를 기 본 가치로 하는 Web 2.0의 대표적 트렌드인 UCC(User Created Contents)를 e-Learning에 접목하여 비즈니스 모델 설계시 고려해야 할 사항들을 분석하였다. 현재 초중등은 물론 대학, 직장, 평생교육의 주류를 형성하고 있는 것은 e-Learning이다. 그러나 기존 e-Learning 모델들은 콘텐츠의 다양성 미흡, 감성의 부재, 흥미 부족 등 해결하기 어려운 문제들을 가지고 있다. 이에 기존 e-Learning 모델의 단점들을 보완해 줄 수 있는 UCC의 개념을 통합함으로써 교육효과를 극대화하고 교육 주체자들의 교육활동을 보다 편리하게 도와줄 수 있을 것이다. 이에 본 연구에서는 교육 주체자들이 제작한 콘텐츠를 Web2.0 플랫폼에 적용하여 참여와 공유를 이끌어 내고 궁극적으로 교육효과를 극대화 할 수 있는 비즈니스 모델을 설계시 고려해야 할 사항을 분석하여 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제11권11호
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• pp.4182-4187
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• 2010

The education on manners[etiquette] is necessary to have pragmatic value centered on practice, not merely deliver knowledge or a theory. For this purpose, it is required to develop various teaching methods for its revitalization. This study is to suggest UCC contents as the most suitable learning tool and to show the cases. The education on manners using UCC contents has positively influence on students' interest in class as well as the improvement in achievement, and attracts their attention. Also it inspires students' sense of manners through the practical exercise and results in the positive change of their behavior. Therefore UCC contents attempted newly are considered to be a useful learning tool and for this reason, I offer them as basic data for the education of manners.

• Journal of Korea Society of Industrial Information Systems
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• 제14권5호
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• pp.227-237
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• 2009

Today, various on-line services based on the Internet have been provided, and recently UCC(user created contents) have become more popular based on web 2.0. However researches on UCC prevailing among internet users have not been performed much yet. Therefore, we have conducted an empirical study to investigate the structural relationships among UCC characteristics, perceived usefulness, flow and intention to use in this study. After reviewing the related works we have derived three latent variables - system, contents, and user characteristics - as UCC characteristics. Structural Equation Model(SEM) has been used to analyze the structural relationships among characteristics of UCC, perceived usefulness, flow and intention to use. Managerial implications are also suggested for managing the UCC services in conclusion.

• Korean journal of communication and information
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• 제40권
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• pp.45-79
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• 2007

This study explored three questions: (1) what are the motives of producing and using user-created contents (UCC, video clips which are produced and uploaded at various web sites by individuals), (2) what are the gratifications that users obtain from UCC, and (3) what are the differences of gratifications according to individual uses of UCC. A survey was conducted to 258 UCC users and data were factor-analyzed to find the dimensions of motives and gratifications. As for the motives of UCC uses, six factors were constructed: self-expression, private life, participation, information retrieval, rest, and entertainment, among which self-expression showed the largest variation. As for the gratifications, five factors were constructed: self-expression, rest, information retrieval, socializing, and entertainment.

• The Journal of the Korea Contents Association
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• 제7권6호
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• pp.89-98
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• 2007

UCC(User Created Content) is attracted public attention in the era of web2.0 that users create, distribute and consume various kinds of media content through a web platform standing on participation, collaboration and openness. As most discussion about UCC is centered on making benefit using it, it is understood as 'the information commodity' which is appropriated to new media environment. But UCC have to be understood not only as the information commodity but as 'the state of media'. UCC can be classified into two types based on desire for transparency and opaqueness from the media's genealogical point of view which is the logic of 'remediation' that J.Bolter and R.Grusin suggested. In the convergence era that a lot of new media appear, for example IPTV and DMB, this study devise a method of the utilization of UCC from diverse aspects of remediation in the paradigm of convergence.

• Journal of Korea Multimedia Society
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• 제23권1호
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• pp.74-84
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• 2020

In November 2018, virtual pop band K/DA, with the use of holograms and actual K-pop girl group members, performed its debut album titled "POP/STARS" at the opening ceremony of the League of Legends S8 final, hosted by Riot Games. The fan culture that exists for real singers adapts itself to virtual bands, and K/DA, consisting of virtual characters, encouraging the production of user created content (UCC). However, this form of UCC is different from the most common one, meaning that this type of band generates another way of consuming content. Therefore, this study examines how K/DA's digital characters are transformed and reproduced by UCC and how the original producers' content differs from them. Firstly, the development of this study considers the open characteristics of UCC, such as user type, created motivation, created process, content type and sharing method. In the second part, the virtual idol Hatsune Miku and virtual band Pentakill will be analysed to understand UCC. Thirdly, K/DA will be analyzed as a case study based on three factors: created motivation, content type and sharing method. In this manner, this study aims to explain how UCC for virtual bands reproduce and consume original content and expand their commercial value.