• Journal of Digital Convergence
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• v.14 no.7
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• pp.93-102
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• 2016

The purpose of this study is to examine the effects of the Mobile Smart-Work IT resources on the work efficiency based on moderating effects of the perceived usefulness in the Resource Based View. The study has academic meanings and practical implications that studied widely based on moderating effects of the perceived usefulness through the Hierarchical regression furthermore on the existing study on hypothesis by standard multiple regression. The results showed that IT Infrastructure in the Mobile Smart-work IT resources by moderating effects of the perceived usefulness was found to bring positive effect on individual work efficiency and teamwork efficiency. On the other hand Business Application was found to bring positive effect on teamwork efficiency. Therefore, we expect that business firm and employees actively use the effects of the perceived usefulness with the trust that Mobile Smart-work IT resources bring positive effects on the work efficiency. It can improve this work efficiency and lead to strengthening the firm competitiveness.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.199-209
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• 2013

This study empirically investigates how the switching barriers influence the consumer's perceived intention to change his or her current favorite internet shopping mall. Drawing from switching cost theory, variables pertaining to trust, shopping mall service quality, product price, web page quality, switching barriers were examined to examine the consumer's behavioral intention to switch to another shopping mall. The interaction effect of consumer involvement was also included in the research model. The results of the study report that customer satisfaction and switching cost influence shopping switching intention, while the effect of attractiveness of the shopping mall was not significant in the statistical analysis. Furthermore, a moderating effect of consumer involvement was not found significant in the PLS analysis. The study demonstrates the shopping mall owners try to increase the customer's overall satisfaction and raise the switching barrier by providing mileage advantages, for instance.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.411-417
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• 2020

In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

• The Journal of Information Technology
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• v.7 no.1
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• pp.69-86
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• 2004

In this paper, a conceptual framework describing the dynamics of click and mortar businesses is provided. It directs our attention to the many potential sources of synergy that are available to firms that choose to integrate e-commerce with their existing traditional forms of business. It further emphasizes the many actions that firms can take to minimize channel conflicts and help achieve the benefits of synergy. Finally, it describes four categories of synergy-related benefits from the integration of e-commerce with traditional businesses, including potential cost saving, gains due to enhanced differentiation, improved trust, and potential extensions into new markets. The utility of the framework was demonstrated using the case of an electronics retailer that has chosen to tightly integrate its large chain of retail stores with its Web-based electronic store. The framework was also used to develop a series of propositions that can guide future empirical research. The discussion points to the need to develop new types of metrics to better judge the contributions of e-commerce channels, and provides some guidance for future empirical research that can test whether, and under what conditions, integrated click and mortar business models work well. Thus, the purpose of this study is to present the combining physical and virtual presence in e-commerce.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.143-146
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• 2009

The restaurants have been forced to inform the origin of ingredients to consumers due to the origin obligation policy enacted in 2008 October. However, it is difficult to trust the policy because the origin is represented by a manager's conscience. Therefore, in order to provide consumers with reliable information, we have designed, and embodied the agricultural management system using RFID and USN technology. By installing system on agricultural plantations this system not only manages environmental data such as temperature, illumination and humidity collected in real time but also offers consumers the information of fertilizers or pesticides sprayed on the crops. Before purchasing, consumers will be able to check raw flesh process and the fertilizer and agricultural chemical scattering scene of the crops as an image by using RFID tags with a leader, which more increase the reliability.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.301-310
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• 2021

The purpose of the study was to induce meaning of the UX design from users' interview. The study covers interviews from 20 untact finance application users in their twenties in written form. It aims to examine previous studies on UX design and to overcome their shortcomings by categorizing usability qualities focusing on verbs used in the interview. The followings are the result: Usability of UX design can be summarized into Unity, Trust, Persistency, Recognition and Approachability of the information to the 20 users in their twenties. As for the data earned from interviews focusing on verbs, usability included Security, Familiarity, Accessibility, Convenience of Operation and Visibility. Each of the qualities fell into related categories such as Security, Information, Brand and Design. In conclusion, analysis based on verb choices led to better understanding of the user-based experience compared to using objective means in previous studies and can be a suggestion to make up for errors in the former evaluation process.

• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.403-415
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• 2018

The purpose of this study is to analyze the factors affecting the beauty Probono activities and to find ways to revitalize the related activities. In this study, the research models and hypotheses were set up, and the results of the main analysis were obtained by conducting the questionnaire analysis of 701 beauty majors in the metropolitan area. First, it was found that the participation of Beauty Probono is to utilize beauty technology and knowledge, mainly through volunteer club activities. Second, Satisfaction with beauty Probono activities was highly correlated with recruitment of service organization. The reliability of the service organization tended to be higher as the level of institutional operation and satisfaction through participation were higher. Third, satisfaction with beauty Probono activities was high, and the more trust in organization, the higher the sustainability of activities. The beauty Probono activation plan suggested the development of various public relations channels, strengthened education for volunteers, and transparent management of the volunteer organization. However, this research has limitations in the limitation of research subject, and it is expected that the study of various aspects of beauty student major students will be continued in the future.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.173-186
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• 2018

While cloud services are expanding, many users are having difficulty in adopting cloud services. This is because there is no information as to which cloud services can be trusted by users. loud service level agreement (Cloud SLA) is an agreement between cloud service providers and cloud service consumers using qualitative and quantitative indicators including quality and performance, etc. of cloud services. In this study, we propose a framework for cloud SLA that can be applied to the domestic cloud industry to improve service levels for cloud service providers and to protect users and also derive the detailed components of cloud SLA applicable to the domestic cloud industry using the proposed framework. Through this result, it is expected that the government will utilize the policy to enhance the reliability between cloud service providers and users under "the Act on the Development of Cloud Computing and Protection of Users", and eventually to activate cloud services by improving the quality and performance level of domestic cloud services and building a user trust.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.327-333
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• 2019

The purpose of this study is to suggest areas for improvement of KakaoTalk. KakaoTalk is used by everyone in Korea, and even elementary school students have been using it a lot recently. Therefore, to help parents feel safe about their children using KakaoTalk, and to ensure that children are not worried about their parents when using them, I would like to examine each user's experience to pinpoint the problem. As a method of study, a survey and interview was conducted on eight parents and eight children using KakaoTalk. Through this, the parents could not trust KakaoTalk in terms of reliability when they saw their children using KakaoTalk. Based on this research, we hope to improve KakaoTalk through further research so that parents and children can use Kakao Talk safely.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.210-217
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• 2019

This research examines whether the evaluation index used Dream Start services operation evaluation has 'reliability in evaluation field and area' and 'whether there is discrimination according to evaluation index'. To do this, we conducted an empirical analysis based on the evaluation data of 126 municipal and provincial governments that received the 2018 Dream Start services operation evaluation. First, as a result of examining whether there is trust in each evaluation area, it was found that the reliability of the basic construction, integrated case management, and service operation field is higher than .6 and the lower evaluation indexes are the same Standards were met. However, the field of resource exploit and connectivity was not so reliable as the concept of sub-domains. Second, 'Are there discriminatory power according to the evaluation indexes?' The results showed that 18 of the 28 indicators were highly discriminative. On the other hand, 10 indicators showed low discrimination power.