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http://dx.doi.org/10.14400/JDC.2020.18.4.411

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency  

Yang, Bo (Dankook University, Department of Communications Design)
Publication Information
Journal of Digital Convergence / v.18, no.4, 2020 , pp. 411-417 More about this Journal
Abstract
In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.
Keywords
Digital Signage; interaction; consumer psychology; advertising; branding; internet; Interactive;
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