• Journal of Digital Convergence
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• v.16 no.2
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• pp.299-304
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• 2018

Brand Extension is a leading marketing strategy that makes use of brand assets, and it aims to see the success of a new product of a brand by utilizing the level of consumers' brand awareness, loyalty, resemblance, and image. However, the review of previous studies revealed that there were cases of fashion brands extending into coffee brands, but not vice versa. The study aims to suggest a new proposal to extend the coffee brand, the most preferred brand by consumers, to an effective office space service. It proposes making a napping and working area for the working Starbucks lovers who often go business trips and like to work in a private space. The researcher expects that the study will inform about the efficient manner to use office spaces including shared service and area.

• Korean Journal of Plant Resources
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• v.27 no.5
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• pp.447-476
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• 2014

We have investigated the flora of Daebudo Island in Ansan-si, Gyeonggi-do and Seonjaedo Island in Ongjin-gun, Incheon. Thirty-three separate field trips were carried out from March 2012 to October 2013. As a result, 518 taxa including 103 families, 316 genera, 451 species, 9 subspecies, 56 varieties and 16 forms were identified. Among them, a plant protected by the wildlife protection law, 7 Korean endemic plants and 5 threatened plants by National Arboretum and National Institute of Biological Resources were included. The floristic indicator plants were 38 taxa including 3 taxa of grade V, 4 taxa of grade IV, 4 taxa of grade III, 10 taxa of grade II and 17 taxa of grade I. Sixty-seven naturalized plants with naturalization rates of 12.9% were also found.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.734-743
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• 2007

The KTX station is one of special generators that produce a lot of trips caused by special land use such as university, airport, and super shopping mall. Special generators need special attention in developing travel demand models since the standard trip generation and distribution model in the conventional four-step approach do not provide reliable estimates of their travel patterns. New modeling approach, activity-based model, considering travel behavior of person, seem to be more appropriate for those special generators. Thus, this study introduces a spatial-temporal activity-based approach and how activity-based approach can be applied to estimation of travel demand at KTX stations.

• Journal of Plant Biology
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• v.34 no.1
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• pp.77-90
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• 1991

Fresh fungi were obtained during collection trips to Ullung Island in October, 1989, and August, 1990. Among them, some corticioid fungi were identified. Ten fungi were confirmed new to Korea and are recorded here with descriptions. They are Athelia epiphylla, Grandinia alutaria, G. gran.utosa, G. stenospora. Cylindrobasidium evolvens. Hyphoderma rlldula, H setigerum, Hypochnicium eichleri, Trechispora Illbo-ochracea, and T. farinllcea.nllcea.

• Journal of Korean Society of Transportation
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• v.22 no.3 s.74
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• pp.49-58
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• 2004

The first and perhaps the most critical and perhaps the most important step in the process of predicting future traffic volume in a region (Zone) is to estimate the number of trips generated in from each traffic analysis zone. Most trip generation models for urban transportation planning, and highway in Korea are regression models. In Korea the category analysis has not been tried for last decades since the proper data such as the household travel behavior data have not been collected. Recently, the comprehensive household travel behavior survey such as ${\ulcorner}$1996 The Household Travel Behavior Survey${\lrcorner}$, ${\ulcorner}$2002 The Household Travel Behavior Survey${\lrcorner}$ has been done. In this paper, the cross-classification tables of Seoul Metropolitan Area including the City of Seoul and Kyonggi Province are estimated by the category analysis. The tables are compared with regression models and ${\ulcorner}$2002 The Household Travel Behavior Survey${\lrcorner}$ data in terms of predictive capabilities in Seoul Metropolitan Area. Improvement strategies for trip generation forecast in Seoul Metropolitan Area are proposed.

• Journal of Korean Society of Transportation
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• v.29 no.2
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• pp.101-109
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• 2011

In most of the urbanized cities, socio-economic attributes tend to cluster as patterns of similarity in space, namely spatial autocorrelation, by agglomeration forces. The classical linear regression model, the most frequently adopted in the trip generation step, cannot sufficiently represent this effect. In order to take into account the effect properly, we need a model which adequately deals with the spatial dependence patterns. In this study, the Geographically Weighted Regression (GWR) model is adopted as an alternative method for the local analysis of relationships in multivariate data sets; that is GWR extends this traditional regression framework by estimating local rather than global parameters. This study shows the existence of spatial effects in the production and attraction of home base/non-home based trips through the GWR model using travel data collected in Daegu metropolitan area. Furthermore, LISA is employed to verify the fact that the local spatial autocorrelation exists.

• Journal of Korean Society of Transportation
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• v.29 no.2
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• pp.81-89
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• 2011

Trip distribution is the second step of the conventional travel demand estimation process, which connects trips between origin and destination, while transport mode choice is the third step of the process, which chooses transport mode among several modes serving for each origin-destination pair. Although these two steps have closely connected, they have been estimated independently each other in the estimation procedure. This paper presents an integrated model combining trip distribution and transport mode choice, and also presents its solution algorithm. The model integrates gravity model adopted for the trip distribution process with logit model employed for the mode choice process. The model would be expected to cope with the inconsistency issue existing in the conventional travel demand estimation procedure. This paper also presents an equilibrium condition, sensitivity of the model, and compares them with those of existing models.

• Korean Journal of Applied Biomechanics
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• v.23 no.4
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• pp.377-385
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• 2013

Fall is very fatal accident causes death to older people. Shoe may affect to fall. Shoe influences risk of slips, trips, and falls by altering somatosensory feedback to the foot. The purpose of this study was to investigate the analysis of non-slip shoes for older people and influence on older people's lower extremity. For this study twenty three healthy older people were recruited. Each subjects walked over slippery surfaces (COF 0.08). Four pairs of non-slip shoes (shoe A had the greatest COF, 0.23 while shoe B, C, and D had smaller COF relatively) for older people were selected and tested mechanical and biomechanical experiment. For data collection motion capture and ground reaction forces were synchronized. There were statistically significant differences for slip-displacement, coefficient of friction, braking force, propulsion force, knee range of motion and knee joint stiffness by shoes. It was concluded that shoe A was the best for non-slip function because of the lowest slip displacement, the highest braking and propulsion forces, and the highest mechanical and biomechanical coefficient of friction where as shoe B, C, D were identified as a negative effect on the knee joint than shoe A. To prevent fall and slip, older people have to take a appropriate non-slip shoes such as shoe A.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.229-235
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• 2018

The Hanok church is an important cultural heritage that can be considered from a religious point of view of life in the modern age in Korea. We will investigate the bounadaries of the Hanok church built in modern age and the characteristics of Hanok architectural. To do so, we have conducted field trips, interviews, and repair reports of the Gimje Geumsan Church in the Jeollabuk province. The Geumsan Church is present, and the architectural characteristics can be confirmed in detail. In addition, Yugwang School, which was responsible for the education function, was able to guess the location and size through the data. As a result, the boundaries of Geumsan Church is the present fence, the west side has the building, and the east side has the playground. The Geumsan Church's flat form was divided into male and female according to the space configuration of ㄱ-shaped reflecting Confucian thought of the time. And it seems that the Yugwang school was located in the entrance part of the modern church with a two-frame scale, which is suitable for lecture.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.29-36
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• 2011

This study aims to be the useful resources for selecting play therapy facility in the future by analysis of used colors in the play therapy facility as the subsequent studies of the thesis of KIID in 2010, titled 'Study on the planning factors of case study for children's play therapy center'. As research method of this study, the overall understanding about play therapy facility was improved through theoretical considerations, and it was about the Moon-Spencer's theory of color harmony which will be used for the framework of case study. In Section 3, the field trips at 6 facilities were conducted as the case research and the data research through website was conducted for case study. Moon-Spencer's theory of color harmony used the Munsell's color Order System, so after measuring CMYK value of the picture for the case research through photo shop, the color, brightness and saturation were measured through Munsell Conversion program. The following three kinds of features were drawn by research of the harmony and disharmony of used colors for the cases after substituting the theory of color harmony through the measured color. brightness, and saturation. First. series Y and YR were used mainly for warm image as the concept of play therapy room. Second, the various colors were used for comfortable image like home. But the various patterns were used by mixing for the therapy room F, so it gives confusing impression. Third, series YR and achromatic color as the color of wood were used unavoidably for using materials of manufactured goods.