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E. H. KIM. (2011), A Study on art residency program of arts spaces through unused and misused space, Doctoral dissertation, Kyunghee University, Seoul.
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S. H. KANG. (2011), A Study on the Determining of the Food Package Design by Brand Extention, (pp.310), Seoul : Brand Design study.
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H. L. LEE. (2016). The Starbucks. VISUALDIVE (Online).http://www.visualdive.com
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M. K. PARK, (2014. May). A Study on Body Illustration Using the Background Story of the Starbucks Logo. Korean Society of Basic Design & Art, 15(4), 130-132.
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S. H. SONG.. (2014). The Logo of Starbucks, ONGRAPHICS(Online). https://blog.naver.com/o
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S. H. PARK. (2016). The Impact of Learning Costs about Line Extension Switching on Purchase Intention of Extension Product:The Moderation Role of Brand attachment and The mediating Role of Perceived Rist. Dankook University, Seoul
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H. G. KIM. (2013). Starbucks Service, SOHO(Online). https://blog.naver.com/online0928
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S. B. LEE. (2011. June). The Effect of Corporate Image on the Service Quality, Fitness of Extension Brand and Attitude : Focus on Food Service Corporate. Hotel management study, 20(1), 72-76.
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S. Y. PAEK. (2012. May). A Study of Brand Image for Starbucks : A Qualitative Approach among Taiwanese and Korean Consumers. Korean Corporation Management Association, 42(4), 13-16.
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J. W. CHOI, (2014). Study of Brand Personality Sources of Starbucks - Focused on Cultural Differences between South Korea and China. Journal of Hotel Managment, 2014(12), 5-7.
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N. R. KIM. (2012). The effect of brand concept and brand attachment on evaluating brand line extensions and parent brand, Ph.D. Hanyang University, Seoul.
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W. S. KIM. (2002). A Case Study = Marketing Strategy for Service Quality Improvement of Specialty Starbucks Coffeeshop/A Case Study. Journal of Foodservice Management, 15(1), 3-22.
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M. K. KIM & B. T. BYOUNG. (2008. JUNE). A Social influence Model based on Starbucks Networks. Korean Institute of Information Scientists and Engineers, 35(2), 101-103.
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G. G. KIM. (2011. Aug). A Study on the Hotel's Brand Extension - Brand Concepts & Thinking Style. 觀光硏究, 26(4), 18-20.
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H. S. LEE. (2000). A study on life style and customer's evaluation of brand extensions, Ph.D, Yeonse University, Seoul.
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