• Industry Promotion Research
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• v.5 no.4
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• pp.29-37
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• 2020

The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.

• Journal of Distribution Science
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• v.13 no.9
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.254-263
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• 2020

The purpose of this study is to verify whether there is a mediating effect of social integration in the relationship between the elderly's change of life and satisfaction of care service through the 'Donation Bank of Social Contribution Activities'. The ultimate aim is to improve social values and the quality of life of the senior citizens. In order to achieve the purpose of this study, a survey was conducted focusing on senior citizens using care services from 50 institutions performing Care Bank activities and data of 434 people were finally used for analysis. For the analysis method, frequency analysis, descriptive statistics, correlation analysis and hierarchical regression analysis were applied by using SPSS 25 package program. As a result of the analysis, it was found that the life changes of caring elderly had a significant effect on satisfaction of care service. In addition, the social integration had a statistically significant mediating effect on the relationship between the elderly's change of life and satisfaction with care service. Based on these findings, practical and policy alternatives were discussed to improve the quality of life of senior citizens, and to enhance social integration and satisfaction with care services.

• Journal of Society of Preventive Korean Medicine
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• v.19 no.3
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• pp.29-43
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• 2015

Objective : The purpose of this study was to identify characteristics of patients' self-perceived health in traditional Korean medical facilities. Method : This research was conducted based on the survey on patients whom have visited traditional Korean medical facilities in 2011 by the Ministry of Health and Welfares and Korean Institute for Health and Social Affairs. Using a sample of 3,931 (1,180 male and 2,751 female) outpatients' self-perceived health based on the data from usage and consumption of Korean Medicine. 'Healthy', 'Fair', and 'Poor Health' were used to measure patients' self-perceived health status. The data was analyzed by frequency, t-test, cross correlation analysis and multiple logistics regression analysis using the SPSS program package. Results : Sex(P<0.001), age(P<0.001), marital status(P<0.001), education(P<0.001), employment status(P<0.001), occupation(P<0.001), health insurance(P<0.001) and income level(P<0.0001) showed statistical significance. Main Treatment Facilities(P<0.001), experience of taking Korean medicine(P=0.032), experience of receiving acupuncture treatment(P<0.001), number of visits(P<0.001), medical expense (P=0.005), and subjective health status after the treatments showed statistical significance for Korean herbal medicine(P=0.038), acupuncture (P=0.001), cupping therapy(P=0.006), oriental physiotherapy(P=0.003), and treatment satisfaction(P<0.001). For subjective health status based on suffering disorders in the past three months, the response of poor health was higher in the group suffering recent illnesses. Statistical significance was seen in hypertension (P=0.002), arthritis(P<0.001), lumbar pain(P<0.001), diabetes mellitus(P=0.001), stroke(P<0.001), hwa-byung (P=0.001), gastric disorders(P=0.021), common cold(P<0.001), ankle sprain(P<0.001), muscular injury(P<0.001), lumbar sprain(p=0.009) and fracture(P=0.03). Also the number of diseases during the past three months showed statistical significance(P<0.001). Statistical significance was also seen in Level of knowledge(P<0.001), route of information(P<0.001), reliability of Korean medicine(P=0.003), insurance coverage(P=0.005), medical costs(P<0.001), and future willingness to use Korean medicine(P<0.001). As a result of the multiple logistics regression analysis, risks of subjective poor health statistically increased in female population, elderlies, medicaid beneficiaries, less educated, higher medical expense, and more disorders during the past three months. Conclusion : Patients' self-perceived health status has significant differences with each variables such as sex, age, marital status, education, health insurance, medical expense, number of diseases.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.56-72
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• 2009

The purpose of this research is to get basic information needed for the development of special kimchi for the elementary school students. A questionnaire was used to investigate the consumption and attitude of the students when they having kimchi in the school meal service. The subjects consisted of 426 elementary school students(212 boys and 214 girls) in Seongnam. The collected data were analyzed by SAS package. The frequency of having kimchi was as follows. 52.1% of the students eat kimchi in every meal time, and 97.4% eat more than once a day. However, 54.0% of the students consume more than 5 pieces($2.5\times3.0 cm$) of kimchi per meal while 17.6% 1~2 pieces. They eat more kimchi at home than at school, and the main reason is that kimchi at home is 'more tasty'(79.1%), 'more safety'(29.1%) and 'less hot and salty'(19.2%). Baechu kimchi was found to be the most favorite one in the school meal service, followed by kkakdugi, yoelmu kimchi, chonggak kimchi, oi kimchi and nabak kimchi in order. Students wanted to added apples, pineapples, pears, oranges, shrimps, cucumbers and crab flavored fish paste to kimchi. Students' most favorite foods made with kimchi in the school meal service were Kimchi bokgumbab, Kimchi mandu, Kimchi jjigae, Kimchi jumukbab, Kimchi gimbab, Kimchi bokgum, Kimchi bibimbab, Kimchi hamburger and Kimchi dongas in order. Higher grade students and boys showed higher preference for the variation foods than lower grade students and girls.

• Research in Community and Public Health Nursing
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• v.10 no.1
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• pp.227-238
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• 1999

The goal of this study is to discover the effect of sex education on sex-related knowledge and attitudes of middle school girls. Non-equivalent control group pretest-posttest design was used. The number of experimental group students was 134 and the number of control group students was 134. A total of 268 second grade middle school girls were selected for a convenience sampling method. This study was carried out in a middle school located in Taegu City, Korea, from February 5 to February 18, 1998. To des cover the needs of sex education, the researcher sent a predesigned questionnaire to 1464 girls in 19 different middle schools. The sex education curriculum was designed on the basis of this survey's results. 'The Sex Education Teaching Plan' (published by the Research Institution of Korean School Health Education) and 'Sex and Happiness' (published by the Seoul City Education Ministry) were used to redesign the sex education curriculum and content. Fifty minute long sex education classes were taught to the experimental group every other day and the total number of classes was five. The contents of the teaching -learning plan for sex education were: 'The Characteristics of Adolescence', 'Pregnancy and Contraception', 'Friendship with the Opposite Sex and Prevention of Sexual Violence', 'Prevention of Venereal Disease', and 'Sex and Society'. To measure the degree of sex knowledge of the subjects, the researcher used the modified sex knowledge tools of Kim(l995) and Han(1997). The reliability values of these sex knowledge tools range from 0.71 to 0.74, using Cronbach's alpha. To measure the degree of sex attitude in the subjects, the researcher used the modified sex attitudes tools of Han(l997). The reliability values of these sex attitude tools range from 0.73 to 0.78 using Cronbach's alpha. The PC-SAS package program was used to analyse the data along with Frequency, Percentage, XLtest, t -test, and a paired t -test The results of this study were as follows; 1. The first hypothesis was accepted. The experimental group showed more change in sex - related knowledge than the control group(t =22. 76, p=0.0001). 2. The second hypothesis was accepted. The experimental group showed more change in sex-related attitudes than the control group (t=11.91, p=0.0001). In conclusion, the level of sex-related knowledge and sex-related attitudes of middle school girls who received sex education was higher than that of the girls who did not receive sex education. According to this research, planned sex education was effective in forming accurate knowlege and appropriate attitudes related to sex. Clearly, we must carry out a well-designed step by step sex education program that is well-suited to the sex education needs and the developmental level of the students.

• Research in Community and Public Health Nursing
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• v.10 no.1
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• pp.239-251
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• 1999

The purpose of this survey is to measure the sexual knowledge, attitude, and experience in college students in order to provide better sex education programs and direction. For this study, questionnaires were given to 259 students in K college of Kyongnam and collected during the period of June 1 to June 20, 1998. Data was analyzed using a statistical computer package: SPSS to manipulate the data along with frequency, mean, t-test, F-test and Pearson correlation coeffiency. The results from this study were summarized as follows: 1. Sex related knowledge marked 12.01 at a maximum level of 25. In the areas of Sex physiology(51.8%), genital physiology(49.9%), venereal diseases(44.3%) and contraceptive methods (38.1%), students were shown to have certain levels of knowledge. 2. Sex related attitudes marked 15.35 at a maximum level of 35. The most frank attitudes concerned 'premartial coitus in males' and the most conservative attitudes concerned 'extramarital coitus in females'. 3. Concerning sexual behavior 80.7% of the respondents had associated with the opposite sex. The most frequent behaviors were walking arm in arm (male : 28.6%, female: 36.2%). Their main problems were relationships with the opposite sex(male : 39.2%, female: 24.5%), frustrated sexual desire(male : 26.0%, female: 9.8%) and unwanted pregnacy(male: 15.2%, female: 7.8%) To solve sex problems, respondents intended to consult their friends(male : 35.7%, female: 46. 7%) and become active in sports or recreation (male: 23.4%, female: 11.4%). About 81.2% of male students had a masturbation experience, but only 11.4% of female did, 40.0% of male students had a sexual intercourse experience, but only 13.3% of females did, 7.8% of male students used contraceptive methods, but only 2.9% of females did. 12.3% of male students had a rape experience, but only 10.5% of females did. The proportion of male students who made someone pregnant was 12.3%,however pregnant female were only 6.8% and the proportion of male students who forced someone to have an abortion was 12.3%, females who experienced an abortion were only 5.7%. 4. Regarding genital physiology, there was a statistically significant differences in gender ( t = -7.342, p=0.000). Regarding contraceptive methods, there was a statistically significant difference in the father's education level(F= 2.421, p=0.036) 5. In sexual attitudes, there were statistically significant differences in gender( t = 4.456, p = 0.000), religion(F=4.315, p=0.000), high school(F=3.150, p=0.045), habitation form(F= 3.164, p=0.0025 and methods of acquiring sexual knowledge(F=2.990, p=0.012). 6. The variables regarding sexual experience were gender, high school, economic status, habitation form, method of acquiring sexual knowledge, and parental attitudes toward sex. From the result of the study, sex education is required and must be taught as a regular course in the curriculum of all Korean schools at all levels.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.37-46
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• 2018

This paper define the research problem as the jeopardized situation of most startups in early chasm. Korean government have put more policy focus on helping these startups to jump over the chasm. One of the effective policy measures helps these startups defining the core competencies validated from target customers, in-housing them effectively, and therefore enhancing the level of differentiation against the competitors by "Product Pivoting Training Boots Camp." It ultimately give the key nudge to startups in struggling with unsold products after initial launch to the market. This paper carried out the empirical test to the target sample of startups participating in this camp. In particular, this research analyze the level of satisfaction of startups, as move along with characteristics of the participant and training program, going through this camp whether it enhance their will of application into real business case. The survey were delivered and collected from 203 startups in attending "Product Pivoting Academy, the following program of Startup Jump-up package policy module. The research result shows that all startups participating in this academy were so much satisfied and motivated strongly to take the training process into applying real business case in order to increase sales. The quality of the training program and the characteristics of the participants had mediating variable effects on the will of application with respect to the level of satisfaction. It imply that the program should put more attention on improving coaches' nudge and learning motivation of participants to enhance the level program satisfaction.

• Journal of Engineering Education Research
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• v.10 no.2
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• pp.19-43
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• 2007

The Korean Society for Engineering Education (KSEE) was founded in 1994, and the Journal of Engineering Education Research has published since 1998. The purpose of the study was to analyze the research methodologies and contents for all 126 papers which were published from 1998 to 2005. A statistical package SPSS(ver. 15.0) was used to analyze the coding data of all papers. The research contents were as follows: (1) A classification of the number of papers published according to year and researcher features (gender, institution, major field, number of authors, etc) was performed, (2) The analysis of research methodologies and contents of the papers published was performed, (3) Strategies to improve the quality of the journal were suggested by discussion from the analysis results. The results showed that the development research method was used most frequently, most papers were mode by major scholars of electrical and electronic engineering and scholars of Yonsei University made the most papers. In order to use the survey research method, the sampling methods were mainly used by total number, purposive, convenience, stratified sampling method, etc, questionnaire was used of 89.5%, descriptive statistics of frequency/% was used of 50%. To conduct the experimental research method, the models of nonequivalent groups posttest-only design and one-group pretest-posttest design were adopted, respectively. Finally, research strategies and new direction for improving the engineering education journal's papers at the section of discussion and suggestion were suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1950-1962
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• 2008

Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.