Browse > Article
http://dx.doi.org/10.5850/JKSCT.2008.32.12.1950

A Study on the Color Image of Baby's Wear Brands  

Choi, Hae-Joo (Dept. of Fashion Design, Hansung University)
Kim, Bock-Hee (Dept. of Fashion Design, Hansung University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.12, 2008 , pp. 1950-1962 More about this Journal
Abstract
Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.
Keywords
Baby's wear; Color image; Color palette;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Apparel News Co. (2006). 2006/2007 Korea Fashion Brand Annual. Seoul: Apparel News Co
2 Downsizing market volume in popular priced market: Increaing both consumption propensity from the top to the bottom. (2006, May). Fashion Biz, p. 212
3 Lee, Y. J. (1999). Development of color design system based on color image. Doctoral dissertation, Yonsei University, Seoul
4 Yang, W. S. (2002). A study of sensitivity strategy of color marketing- focus on visual sensitivity. Master's thesis, Gwangju University, Gwangju
5 In my grip on children' wear in low price market, "Culysu" etc. (2005, November). Fashion Biz, pp. 134-136
6 Song, Y. J. (2004). A study of the influence about behaviors of buying kid's clothes by mother's preference to consume apparel. Master's thesis, Sookmyung women's University, Seoul
7 Joo, M. Y. (2000). Color characteristics based on the image of toddler's wear. Master's thesis, Yonsei University, Seoul
8 Park, C. O. (2004). A study of brand's color. Master's thesis, Dankook University, Seoul
9 Song, J. Y. (2002). Characteristics of color and color combination of domestic lady's wear brand-Focused on 2000 s/s - 2002 f/w-. Master's thesis, Yonsei University, Seoul
10 Kim, K. H. (2005). A comparative study on the current state of VMD in the shops of infants'/children's wear according to the changes of distributional environment. Master's thesis, Chung-ang University, Seoul
11 Kim, B. S. (1981). Analysis on aesthetic attitude of preschool child. Master's thesis, Ewha Womans University, Seoul
12 Park, H. S. & Lee, D. Y. (1998). A study on the color planning to package design. Journal of the Society of Design Science, 11, 78-86
13 Apparel News Co. (2004). 2004/2005 Korea Fashion Brand Annual. Seoul: Apparel News Co
14 In my grip on mass-volume children' wear. (2006, June).Fashion Biz, pp. 234-236
15 Kim, Y I., Choo, S. H., & Kang, J. H. (2000). A study on the preference of children's clothing and color image. Journal of the Korean Society of Costume, 50(1), 25-32   과학기술학회마을
16 Kim, Y. I., Koh, A. R., & Hong, H. S. (2000). Fashion image segmaentation of 20's female apparel market and apparel color preference. Journal of the Korean Society of Clothing and Textiles, 24(1), 3-14   과학기술학회마을
17 Korea Federation of Textile Industries. (2005). The propensity to clothing con-sume, the second half of the year. KOFOTI. Retrieved June 25, 2006, from www.kofoti.or.kr
18 Apparel News Co. (2005). 2005/2006 Korea Fashion Brand Annual. Seoul: Apparel News Co
19 Korea National Statistical Office. (2005). Statistics for the change in population. Korea National Statistical Office. Retrieved Semtember 13, 2006, from www.nso.go.kr
20 Ku, Y. S., Park H. H., & Lee, S. M. (2001). A study on infant's wear brand positioning according to fashion life style of missy woman. Journal of the Korean Society of Costume, 51(1), 49-59