• 한국조리학회지
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• 제23권7호
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• pp.204-219
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• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.147-160
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• 2019

Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.1041-1050
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• 2021

Employee engagement plays an important role in the development as well as the success of a company. The manner in which employees are committed to their work and be more innovative seems to drive people's curiosity. This study aims to analyze the impacts of job demands-resources, personal resources, and coworker support on work engagement. Also, whether there is a relationship between work engagement and creativity of employees is tested through this research. The data served for the research was collected in the context of Vietnamese small- and medium-sized enterprises (SMEs). The authors used structural equation modeling (SEM) (software Smart PLS), to test the proposed hypotheses by using the data of 602 employees. Results of the study point out that proposed antecedents influence work engagement and creativity. Such findings have shed light on both theory and practice implications. In theory, it supports the social exchange theory and the job demands and resources model. In practice, leaders should assist subordinates in various aspects and build and promote a corporate culture where employees help others with great enthusiasm to increase the level of work engagement and spirit of innovation of employees.

• 무역학회지
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• 제44권4호
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• pp.129-151
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• 2019

The purpose of this study is to determine the Mediating Effects of Job Engagement between Perception in Compensation and Innovation Behavior in Chinese Enterprise Workers. The empirical study was conducted by a questionnaire survey on 700 workers in companies located in the southern area of China. The statistical analysis results revealed the following. First, the perception in compensation of Chinese workers has significant positive effects on the innovation behaviors. And intrinsic compensation has more relative significant effects than extrinsic compensation. Second, the perception in compensation has significant positive effects on the job engagement. In this case, extrinsic compensation has more relative significant effects than intrinsic compensation does. Third, job engagement of workers has significant positive effects on the innovation behaviors. Fourth, job engagement has mediating effects between perception in compensation and innovation behaviors. In conclusion, for the sustainable growth and competitive advantage of Chinese enterprises, it is important to perceive the needs of extrinsic and intrinsic perception in compensation of workers, and to design suitable compensation policies and programs to promote innovation behaviors and job engagement considering the distribution and procedural justice, and also to reflect the needs and job characteristics of workers.

• 한국산학기술학회논문지
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• 제20권11호
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• pp.197-207
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• 2019

이 연구는 대학과 기업 간의 산학협력에서 고용주의 교육훈련 참여 실태를 분석하여 고용주의 교육훈련 참여 활성화 방안을 제시하는데 목적이 있다. 이를 위하여 산학협력 및 고용주 참여에 관한 문헌 분석을 실시하였다. 산학협력의 개념 및 유형과 함께 고용주 참여의 개념, 고용주 참여의 유형 및 대학과 연계한 고용주 참여의 형태, 고용주 참여의 효과 및 고용주 참여의 촉진 요인에 관한 문헌을 검토하였다. 그리고 이러한 문헌 분석 내용을 기초로 조사 도구를 개발하여 300인 이상 기업체의 인사(교육)담당자 총 230명을 표집하여 고용주의 교육훈련 참여 실태에 관한 설문조사를 실시하였다. 연구 결과, 고용주들은 자신이 직원들의 교육훈련에 참여하는 것을 지역의 교육활동이나 서비스 계획 또는 의사결정에 참여하는 전략적 파트너로 인식하기보다는 교육훈련과정을 활용하는 입장으로 인식하는 경향이 높아 교육훈련 참여에 소극적인 태도를 가지고 있는 것으로 나타났다. 그러나 고용주들은 교육훈련 참여를 통해 직·간접적 경영상의 이익을 얻을 수 있다고 생각하여 교육훈련 참여를 긍정적으로 인식하였다. 또 기업 요구에 맞는 교육훈련과정의 운영은 대학과 기업 간의 교육훈련 협력을 활성화하는 동시에 고용주 참여를 유도하는 중요한 요소인 것으로 밝혀졌다. 이러한 연구 결과를 기초로 고용주 참여를 통한 기업과 대학 간 교육훈련 협력 활성화를 위한 시사점을 제시하였다.

• 한국응용과학기술학회지
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• 제37권4호
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• pp.996-1007
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• 2020

본 연구는 사무 종사자를 대상으로 일반적 특성, 근로환경 특성, 차별경험과 직무열의 정도를 파악하고 차별경험이 직무열의에 미치는 영향을 파악하고자 하였다. 본 연구는 제5차 근로환경조사를 이차 분석하였고, 사무 종사자 6,718명을 연구대상으로 하였다. 수집된 자료는 기술통계, x²-검정, t-검정, ANOVA, 복합표본 일반선형모형을 시행하였다. 연구결과, 사무 종사자는 차별경험이 없는 경우 직무열의가 높았다. 본 연구결과를 토대로, 사무 종사자의 직무열의를 향상 시키기 위해서는 직장 내 차별을 예방하는 방안을 포함해야 할 것이다.

• 가정간호학회지
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• 제26권3호
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• pp.300-308
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• 2019

Purpose: This study is a descriptive research study to identify the relationship between the experience of verbal abuse, compassion fatigue, and work engagement among nurses in the emergency unit. Methods: Study subjects were 107 nurses working in a university hospital in Gyeonggi-Do. The instruments used were a verbal abuse checklist, a subscale of the Professional Quality of Life Scale used to measure compassion fatigue, and the Utrecht Work Engagement Scale. The data were analyzed using the IBM SPSS version 22.0 program for independent t-test, one-way ANOVA, and Pearson's correlation coefficients. Results: Emergency nurses experienced more verbal abuse and compassion fatigue than nurses in other departments, and the level of work engagement was low. There was a positive correlation between experience of verbal abuse and compassion fatigue and a negative correlation between both of these variables and work engagement. Particularly, verbal abuse appeared in the order of nurses, patients & caregivers, and doctors. This means there were serious problems with communication with nurses. Conclusion: In order to reduce verbal abuse, it is necessary to establish a communication culture of mutual respect between nurses, medical staff, patients & caregivers. Moreover, a compassion fatigue management program is needed to reduce emotional fatigue.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.113-121
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• 2018

본 연구는 일과 가정생활의 갈등이 개인몰입에 미치는 영향을 실증적으로 분석함으로써 이론적 차원뿐만 아니라 기업경영의 실무적인 측면에서 시사점 발견을 목적으로 하였다. 본 연구에서는 실증연구를 위해 일과 삶의 갈등을 독립변수로 몰입을 종속변수로 설정하였다. 또한 자기효능감이 두 변수의 관계에서 의미 있는 조절역할을 하는지 실증적으로 검증하였다. 실증자료의 분석 결과, 일과 가정생활의 갈등은 개인의 일과 조직의 몰입에 의미 있는 영향을 미치고 있는 것이 확인되었다. 자기효능감은 일 삶의 갈등과 개인의 몰입과의 관계를 조절하는 효과를 나타내었다. 본 연구의 결과는 일과 가정생활 갈등 분야의 이론적인 기여와 기업의 성과향상과 유지를 위한 관리자의 실질적인 역할에 대한 지침으로 활용될 수 있을 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.1013-1020
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• 2021

This study examines the role of dynamic socio-emotional capabilities to increase proactive stakeholder engagement in family businesses. The research sample includes all furniture enterprises scattered in Jepara Regency sub-districts as many as 3,945 companies. The sampling in this research is purposive; as many as 210 respondents, 181 could be used. The sampling unit is the owners and managers, considering that most company owners are also company managers. This study examines how learning and supply chain management in the family business can be integrated to enable a set of resources and capabilities provided by the family to be developed to build closer relationships with stakeholders. The findings showed the importance of a family business's supply chain management perspective in the relationship between dynamic socio-emotional capabilities to mediate organizational learning to proactive stakeholder engagement significantly. Based on this study's results, companies can build dynamic socio-emotional capabilities through organizational learning to increase proactive stakeholder engagement. Dynamic socio-emotional capabilities proved to play a role as a mediator for organizational learning by family companies for proactive stakeholder engagement.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.313-322
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• 2021

This study aims to analyze the influence of religiosity, spiritual leadership, and work-life balance and its impact on innovative behavior through the mediating effect of employee engagement on the state-owned sharia bank of Central Java Province. The total sample of this study is 226 respondents taken from state-owned sharia bank in 6 Regencies/Cities in the former Karisedenan of Central Java. Samples are taken using a cross-sectional approach. The sampling technique is using the division of regions based on clusters (cities) and is carried out using a purposive sampling method. The results indicate that the indirect influence of all independent variables on innovative behavior through the mediating effect of employee engagement is found to be significant. This study views employee engagement from the perspective of religiosity-based social exchange theory so that religious values in the interaction relationship can be fairly applied and respected by the employees of the state-owned sharia bank. Managers can socialize the importance of spirit behavior to employees so that it can be their everyday attitude and becomes their guide for work. Leaders can become role models in straightening intentions while working as well as conditioning the conscience to always think positively at work by strengthening work engagement in sharia banking institutions.