1 |
Ferle, C. L., & Choi, S. M. (2005). The importance of perceived endorser credibility in south korean advertising. Journal of Current Issues and Research in Advertising, 27(2, Fall), 67-81.
DOI
|
2 |
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
|
3 |
Friedman, H. H., & Linda, F. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19 (5), 63-71.
|
4 |
Hair, J. E Jr., Anderson, R. E., Tatham, R. L., & Black, W. C.(1995). Multivariate data analysis(4th edition). Upper Saddle River, NJ: Prentice Hall.
|
5 |
Han, E. K., & Moon, H. J. (2013). The exploratory study of the components for the advertising engagement. Advertising Research, 99, 161-189.
|
6 |
Haugtvedet, C., & Petty, R. F. (1992). Personality and persuasion need of cognition moderates the persistence and resistance of attitude change. Journal of Personality and Social Psychology, 63(2), 308-319.
DOI
|
7 |
Higgins, E. T., Marguc, J., & Scholer, A. A. (2009). Working under adversity: How opposing versus coping affects value. Unpublished manuscript, Columbia University.
|
8 |
Hyun, S. H. (2012). Examining chain restaurant companies advertising-based brand reinforcement process. Journal of Food-Service Management, 15(2), 279-304.
|
9 |
Keller, K. L., & Lehmann, D. R. (2003). The brand value chain: Optimizing strategic and financial brand performance. Marketing Management, (May/June), 26-31.
|
10 |
Kilger, M.. & Romer, E. (2007). Do measures of media engagement correlate with product purchase likelihood? Journal of Advanced Research, 47(3), 313-325.
DOI
|
11 |
Park, P. S. (2000). The study on the credibility, attitudes and effects of sports-model's advertisements (Doctoral dissertation). Kyungsung University.
|
12 |
Mok, B. K., & Ko, E. J. (2001). A study on the type of internet fashion business. The Journal of Internet Electronic Commerce Research, 1(1), 39-60.
|
13 |
Oh, S. S. (2011). The influences of the interaction of the qualitative measurements and the quantitative measurements of TV programs on the broadcast advertising. The Korean Journal of Advertising, 22(1), 129-150.
|
14 |
Kim, C. G., & Yu, H. K. (2008). The effects of entertainment star model on the advertising effectiveness in the food service industry. Journal of Hospitality and Tourism Studies, 10(3), 18-36.
|
15 |
Ohanian, R.(1991). The impact of celebrity spokes persons perceived image on consumers intention to purchase. Journal of Advertising Research, 31(1), 46-53.
|
16 |
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decision. Journal of Marketing Research, 17(November), 460-469.
DOI
|
17 |
Park, D. S., & Han. J. S. (2016). Effects of SNS WOM information characteristics on attitude and purchase intention in restaurant food: Focused on the SNS WOM receivers characteristics as moderator. Culinary Science & Hospitality Research, 22(8), 39-52.
DOI
|
18 |
Park, H. S., & Kim. Y. H. (2001). The relation between response of travel agency's internet Ad, Ad attitude, brand attitude and purchase intention. International Journal of Tourism and Hospitality Research, 16(2), 167-185.
|
19 |
Park, S. H. (2011). Celebrities and contents' advertising attributes influencing attitude toward advertising, attitude toward brand and purchase intention in food-service franchise (Doctoral dissertation). Sejong University.
|
20 |
Peng, P. (2016). The effects of celebrity's traits on brand attachment and brand preference to food-service brand: Focused on moderating effect of brand community level. Journal of Tourism Management Research, 20(1), 163-183.
DOI
|
21 |
Ko, E. J., & Mok, B. K. (2001). A study on the advertising effects by internet advertising types and fashion lifestyle. Journal of Korean Socity of Clothing and Textiles, 25(7), 1258-1269.
|
22 |
Kim, J. J., & Park, M. R. (2012). The impact of celebrity endorsers' credibility and attractiveness on attitude toward advertisements and brands. Journal of Marketing Studies, 20(2), 53-72.
|
23 |
Kim, M. K., & Kim, S. B. (2014). A study on the political campaign strategy applying the effect of media engagement. The Journal of Advertising and Promotion Research, 10(14), 13-24.
|
24 |
Kim, S. S., Seo, J. M., & Kim, M. J. (2009). A study of hayllu celebrity marketing through investigating the effects of hallyu celebrities advertising attributes on creating company's image, reliance and customer loyalty: Focused on japanese tourists who visit lotte hotel & resort. Korean Hospitality Tourism Academe, 18(4), 217-243.
|
25 |
Korea Broadcast Advertising Corporation. (2016). 2016 media & consumer research.
|
26 |
Kwon, J. G., & Lee, H. J. (2010). A study on the brand attitude change by visual experience of brand web site. A Journal of Design Association of Korea, 8(3), 207-220.
|
27 |
Lee, G. O., Choi, M. W., Park, S. B., & Choi, M. I. (2010). An exploratory study on the exposure to and the attitude toward advertisements in simultaneous media usage situations: compared with those in single media usage situations. Korean Journal of Consumer and Advertising Psychology, 11(4), 737-755.
DOI
|
28 |
Lee, J. S. (2016). The effect of purchasing factors of environment-friendly agricultural products on consumer attitude and purchasing intention. Culinary Science & Hospitality Research, 22(4), 204-221.
DOI
|
29 |
Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and persuation: Classic and contemporary approaches. Wm. C. Brown Company Publishier.
|
30 |
Percy, L., & Rossiter, R. (1980). Advertising strategy: A communication theory approach, New York: Praeger Publishers.
|
31 |
Schaufeli W., Salanova M., Gonzalez-Roma V., & Bakker A. (2002). The measurement of engagement and burnout: A two-sample confirmatory factor analytic approach. Journal of Happiness Studies, 3, 71-92.
DOI
|
32 |
Shimp, Terence A.(2010). Advertising, promotion, and other aspects of integrated marketing communications (8th ed.). Mason, OH: South Western Cengage Learning.
|
33 |
Simmons, B. I. (2002). Positive psychology at work: Savoring challenge and engagement, Advancing women's careers, Research and Practive, Blackwell.
|
34 |
Si, H. B., & Im, S. J. (2004). The purposes of this study was to identify the evaluative dimensions of advertise. The Korean Society of Clothing and Textiles, 28(1), 66-75.
|
35 |
Song, J. J. (2016). Statistical analysis method on SPSS/AMOS (2nd edition). Paju: 21 Century Book Publisher.
|
36 |
Suh, M. S., & Kim. Y. K. (2003). A study on the effect of sense of community on the brand community identification and brand attitude in online brand community. Journal of Marketing Management Research, 8(2), 49-77.
|
37 |
Lee, J. S., Kim., E. K., & Park, M. J. (2006). The effect of emotional response of leaflet advertisement on advertisement attitude, brand attitude and purchase intention in foodservice industry. Journal of Tourism and Leisure Research, 18(3), 231-250.
|
38 |
Tapp, S. R., & Anglin, L. K. (1990). Endorsement and nonendorsement copy: The influence of celebrity credibility on two conditions of non-endorsement copy. A Paper Presented at the Conference of American Academy of Advertising, Orlando.
|
39 |
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intention. International Journal of Consumer studies, 30(2), 207-217.
DOI
|
40 |
Lee, J. S., & Jang, J. C. (2009). The influence of TV program's engagement on advertising effects. Advertising Research, 83, 155-191.
|
41 |
Lee, Y. W. (2015). The effects of the characteristics of corporate brand's SNS on brand attitude and purchase intention: The mediating effect of engagement (Doctoral dissertation). Dankook University.
|
42 |
Lee. J. G., & Park, J.(2014). The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: The role of product involvement. International Journal of Sports Marketing & Sponsorship, 16(1), 55-74.
|
43 |
Lei, K., & Kim, H. N. (2014). The effect of Korean celebrity advertising models on advertising effectiveness for Chinese apparel and electronic products. Journal of the Korean Society of Clothing and Textiles, 38(3), 386-396.
DOI
|
44 |
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the Ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130-143.
DOI
|
45 |
Mitchell, A. A., & Olsen, J. C. (1981). Are product attitude beliefs the only mediator of effect on brand attitude? Journal of Maketing Research, 18(3), 318-332.
DOI
|
46 |
Wang, A.(2006). Advertising engagement : A driver of message involvement on message effects. Journal of Advertising Research, New York 46(4), 355.
DOI
|
47 |
Woo, I. S., & Go, G. O. (2016). The effect of radish liquid naturally fermented bread selection motive on consumer attitude and purchase intention. Culinary Science & Hospitality Research, 22(2), 151-162.
DOI
|
48 |
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(1), 31.
DOI
|
49 |
Malthouse, E. C., & Calder, B. J. (2007), The local TV news experience: How to win viewers by focusing on engagement, Medill and Knight Foudation Conference on Local TV News, Evanston.
|
50 |
McCracken, G.(1989). Who is the celebrity endorsor? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(12), 310-321.
DOI
|
51 |
Ann, G. S., & Oh, I. S. (1997). The effects of celebrity's attributes on attitude toward an advertisement. Review of Industry and Management, 85-108.
|
52 |
Alexis, S. T. (1985). Mass communication theories and research, New York : John Wiley & Sons, Inc, 115.
|
53 |
Amanda, S., Ravi, P., & T. Bettina. C. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882-909.
DOI
|
54 |
An, D. C., & Kim, S. H. (2008). A path analysis of consumer responses to the corporate website of Korean air. Journal of Communication Science, 8(3), 5-44.
|
55 |
Atkin, C., & Martin, B. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23(1), 57-61.
|
56 |
Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30(2), 292-304.
DOI
|
57 |
Bahary, J. (2005). Are you experienced? The development of an engagement based planning, approach in print. In 12th Worldwide Readership Symposium, Prague.
|
58 |
Batra, R., & Ray, M. L. (1986). Affective response mediating acceptance of advertising. Journal of Consumer Research, 13, 234-249.
DOI
|
59 |
Brown, E., & Cairns, P. A. (2004). Grounded investigation of game immersion. CHI 2004, ACM conference on human factors in computing. ACM Press, 1297-1300.
|
60 |
Calder, B. J., & Malthouse, E. C. (2004). Qualitative media measure: Newspaper experiences. International Journal of Media Management, 6, 124-131.
|
61 |
Chen, S., & Lee, S. H. (2015). A study on the advertisement effects based on advertisement model category & product involvement. Speech & Communication, 27, 97-124.
|
62 |
Choi, J. E. (2016). Influence of endorsers involved with negative events on endorsed brands: Focus on strategies for crisis response and crisis follow-up. The Korean Journal of Advertising, 27(2), 159-178.
DOI
|
63 |
Chung, M. S., & Jo, G. Y. (2012). The effects of media engagement and product involvement on advertising effectiveness: A study of mobile applications engagement. The Korean Journal of Advertising, 23(2), 201-227.
|
64 |
Engel, J. F., & Blackwell, R .D. (1982). Consumer behavior. 4th ed, New York : Holt, Rinehart and Winston, 1-665.
|
65 |
Ephron, E. (2006). Media planning india: The ICFAI university press eubank, sandy elevating engagement above the silos: TV, print and the internet. 1st Annual Audience Measurement Symposium, New York.
|
66 |
Eubank, S. (2006). Elevating engagement above the silos: TV, Print and the Internet. 1st Annual Audience Measurement Symposium, New York.
|